Shaun the Sheep

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

2.4%

Market size, estimated

£48Ka year

Peak month

December5.2× the quietest month

Top search term

shaun the sheep123K searches a year

Listings sell for £12.32 on average, from £5.48 to £20.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.32 that is £1K to £3K a year per listing.

Average price

£12.32under the $15 to $100 sweet spot

Price range

£5.48–£20.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,261 within Soft Toys. It carries 543 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

93%

Out of stock, average day

1.9%

Average rank

#1,261in Soft Toys

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

543per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months