Shaun the Sheep
a small market ($48K/yr) — Shaun the Sheep doesn't clear our bar today.
Flapen Score
Is Shaun the Sheep profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaun the Sheep is a £48K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Shaun the Sheep: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.8% over the last 90 days and 2.4% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Shaun the Sheep products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Shaun the Sheep 61173 8-inch Plush Cuddly Toy Black and White 8in Suitable for Adults and Kids
- Price
- £11.39
- Rating
- 4.7/5
- Reviews
- 1,185
- Age
- 7y ago
Shaun the Sheep Aurora 61174 12In Soft Toy Black and White
- Price
- £15.14
- Rating
- 4.8/5
- Reviews
- 979
- Age
- 7y ago
NICI Soft Toy Shaun the Sheep 25 cm Sheep Cuddly Toys for Girls Boys & Babies Fluffy Stuffed Animal for Playing Cuddling & Collecting Cosy Plush Animals
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 1,569
- Age
- 6y ago
Doyomtoy Sheep Pencil Case Cartoon Sheep Zipper Pencil Case Plush Toys Student Stationery Bag Makeup Bag Plush Organizer Zipper Stationery Sup Birthday Gift School Start Gift
- Price
- £11.19
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 2y ago
AURORA Timmy Shaun the Sheep Soft Toy White
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 5y ago
Trending
90-day click momentum
Spy × Family Boys T-Shirts 7-16 Yrs 2 Pack Cotton Crew Neck Short Sleeve Tee Tops Soft Summer Boys Clothing Anime Gifts (13-14 Years Black/Burgundy Spy Family)
- Price
- £13.00
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 9mo ago
Corgi CC81001 Shaun the Sheep - Shaun Quad Bike Die-cast Model for adults 14+ years collectors
- Price
- £16.72
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 10mo ago
Puckator Shaun The Sheep Ceramic Shaped Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents - Secret Santa Gift - Cup Set
- Price
- £8.26
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 1y ago
Vanilla Underground Shaun The Sheep Womens Black and Cream Short Sleeve Long Leg Pyjama Set | Cartoon Print Nightwear for Sleep & Relaxation | Retro PJs featuring Shaun
- Price
- £18.66
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Doyomtoy Sheep Pencil Case Cartoon Sheep Zipper Pencil Case Plush Toys Student Stationery Bag Makeup Bag Plush Organizer Zipper Stationery Sup Birthday Gift School Start Gift
- Price
- £11.19
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch dateVanilla Underground Shaun The Sheep Womens Black and Cream Short Sleeve Long Leg Pyjama Set | Cartoon Print Nightwear for Sleep & Relaxation | Retro PJs featuring Shaun
- Price
- £18.66
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Spy × Family Boys T-Shirts 7-16 Yrs 2 Pack Cotton Crew Neck Short Sleeve Tee Tops Soft Summer Boys Clothing Anime Gifts (13-14 Years Black/Burgundy Spy Family)
- Price
- £13.00
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 9mo ago
Corgi CC81001 Shaun the Sheep - Shaun Quad Bike Die-cast Model for adults 14+ years collectors
- Price
- £16.72
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 10mo ago
Puckator Shaun The Sheep Ceramic Shaped Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents - Secret Santa Gift - Cup Set
- Price
- £8.26
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 1y ago
Doyomtoy Sheep Pencil Case Cartoon Sheep Zipper Pencil Case Plush Toys Student Stationery Bag Makeup Bag Plush Organizer Zipper Stationery Sup Birthday Gift School Start Gift
- Price
- £11.19
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
85
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- AURORA31%
- Shaun the Sheep20%
- Nici19%
- Puckator10%
- Doyomtoy8%
- Vanilla Underground5%
- Open — no brand owns it (3 brands, 8%)
Shaun the Sheep demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
Top Shaun the Sheep search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaun the sheep123K/yr
- shaun the sheep toy18K/yr
- shaun the sheep merchandise10K/yr
- shaun the sheep toys6K/yr
- shawn the sheep2K/yr
- sean the sheep2K/yr
What reviews say buyers love and hate about Shaun the Sheep
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Very well made”
“This is the best quality soft toy that I've ever bought”
“price was fair”
“Good size and value”
“The toy looks very cute sitting down”
What buyers complain about
74% of reviews“very small”
“overall stitching coming loose”
“albeit a tad expensive for the size”
Shaun the Sheep return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaun the Sheep questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
