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Shashibo Shape Shifting Box

Fail

The top 5 brands take 100% of clicks, so Shashibo Shape Shifting Box is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£31K/yr45K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
72%top-5 click share · 4 brands · 13 sellers

Flapen Score

Shashibo Shape Shifting Box against its category

The dotted line is the Toys & Games average. Past it, Shashibo Shape Shifting Box is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shashibo Shape Shifting Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shashibo Shape Shifting Box 45K times last year and spent an estimated £31K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
4.7%
Market size, estimated
£31Ka year
Peak month
December13.4× the quietest month
Top search term
shashibo shape shifting box9K searches a year

02 · Price

A sale here is worth £14.98.

Listings sell for £14.98 on average, from £7.54 to £17.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.98 that is £1K to £4K a year per listing.

Average price
£14.98under the $15 to $100 sweet spot
Price range
£7.54–£17.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #17 within Jigsaws & Puzzles. It carries 39,993 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#17in Jigsaws & Puzzles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
39,993per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Shashibo Shape Shifting Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Shashibo90%
  • Euclidean Cube5%
  • TOSY3%
  • ROXENDA2%
  • Open — no brand owns it (0%)

Demand

Shashibo Shape Shifting Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Shashibo Shape Shifting Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shashibo shape shifting box9K/yr
  • shashibo cube22K/yr
  • shashibo9K/yr
  • shape shifting box5K/yr

Reviews and returns

What reviews say buyers love and hate about Shashibo Shape Shifting Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.18

big

Very small

Absolutely tiny

Value For Money14%−0.07

Too expensive

Over priced,

it's a little on the pricey side

Adhesion/Stickiness5%−0.03

the sticker peeled off after one use

Only downside is that stickers come off easily

Quality-Overall4%+0.07

Poor quality toy

Very cheap made

BAD QUALITY

Functionality-Overall3%+0.12

Doesnt do much

Love

Fun/Entertainment Experience38%+2.44

Great toy

Fun fidget toy

Great fun

Gifting Purpose18%+1.28

Nice for a gift

Good gift

Birthday present

Quality-Overall9%+0.07

Amazing quality

The quality of the cube is good, it feels strong and well made

Well made, niece. 10. absolutely loves it and has made loads of shapes

Value For Money7%−0.07

Great value

Well worth it

Worth every penny

Advertised Vs Actual Product4%−0.01

As expected

Exactly what it says on the tin

Was exactly what I expected

Return

1.4% Return rate 56% Fixable by listing

Size-Overall38%▃▅█▄▅▇

big

Very small

Absolutely tiny

Quality-Overall12%▄▄█▇▄▃

Poor quality toy

Very cheap made

BAD QUALITY

Value For Money10%█▃▄▄▆▁

Too expensive

Over priced,

it's a little on the pricey side

Advertised Vs Actual Product6%▃▅▁▄█▄

Very misleading-not worth £22

very misleading

Definitley mis represented in the ad

Defective Material/Parts4%▁▁▂█▄▁

FAQ

Common Shashibo Shape Shifting Box questions

Answered from the same tracked data.