Shark Toys
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $68K a year here, so Shark Toys is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £68K/yr163K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 144 sellers
Flapen Score
Shark Toys against its category
The dotted line is the Toys & Games average. Past it, Shark Toys is stronger. Inside it, weaker.
Market
The Shark Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shark Toys 163K times last year and spent an estimated £68K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £68Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- shark toy54K searches a year
02 · Price
A sale here is worth £11.73.
Listings sell for £11.73 on average, from £4.53 to £29.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.73 that is £1K to £3K a year per listing.
- Average price
- £11.73under the $15 to $100 sweet spot
- Price range
- £4.53–£29.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #902 within Baby & Toddler Toys. It carries 1,281 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #902in Baby & Toddler Toys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,281per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Shark Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
toymany 6PCS 12-14CM Realistic Shark Bath Toy Figurines Plastic Ocean Sea Animals Figures Set Includes Whale Tiger Great White Shark Cake Toppers Christmas Birthday Gift for Kids Toddlers
- Price
- £10.44
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 3y ago

ROBO ALIVE Great White Shark Series 1 ZURU - Battery-Powered Light Up Shark Toy Pool & Bath Toy for Kids Fun Swimming & Diving Play
- Price
- £9.34
- Rating
- 4.1/5
- Reviews
- 918
- Age
- 2y ago

AENIMELY Realistic Megalodon Shark Toy Movable Jaw Ocean Animal Figurine for Kids Educational Sea Life Model STEM Learning Gift Shark Display Decor
- Price
- £7.75
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago

6Pcs Shark Model 7-9cm Beautiful and Exquisite Practical Shark Bath Model Suitable for Marine Animal Collectors and Marine Knowledge Education
- Price
- £7.04
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 1y ago

Zappi Co Plush Childrens Stuffed Soft Cuddly Plush Toy-Part of Safari Animals Collection Perfect for Kids (31cm Length) (Shark)
- Price
- £4.53
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago
Trending
estimated 90-day click momentum
GYTFOG 6 Pcs Shark Toys Shark Bath Toy and Educational Models
- Price
- £7.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Robo Alive Water Activated Shark 2 Pack (Grey) by ZURU Realistic Swimming Robotic Bath Toy for Kids Tweens & Teens Water-Activated Pet Shark for Play & Pranks Grey 3+
- Price
- £10.34
- Rating
- 3.6/5
- Reviews
- 204
- Age
- 8mo ago

UHOMENY 10pcs Shark Figures Miniature Realistic Marine Ornaments Animals Figures Cake Topper 10 Styles with Great White Shark Megalodon for School Office Classroom Parties Landscape Cake Decoration
- Price
- £7.45
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

AENIMELY Realistic Megalodon Shark Toy Movable Jaw Ocean Animal Figurine for Kids Educational Sea Life Model STEM Learning Gift Shark Display Decor
- Price
- £7.75
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago

Zappi Co Plush Childrens Stuffed Soft Cuddly Plush Toy-Part of Safari Animals Collection Perfect for Kids (31cm Length) (Shark)
- Price
- £4.53
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago
Newest
by launch date
GYTFOG 6 Pcs Shark Toys Shark Bath Toy and Educational Models
- Price
- £7.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Zynqo 8PCS Shark Model Figure Miniature Realistic Marine Ornaments 8 Style
- Price
- £5.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Robo Alive Water Activated Shark 2 Pack (Grey) by ZURU Realistic Swimming Robotic Bath Toy for Kids Tweens & Teens Water-Activated Pet Shark for Play & Pranks Grey 3+
- Price
- £10.34
- Rating
- 3.6/5
- Reviews
- 204
- Age
- 8mo ago

Robo Alive Water Activated Shark 2 Pack (Blue) by ZURU Realistic Swimming Robotic Bath Toy for Kids Tweens & Teens Water-Activated Pet Shark for Play & Pranks 3+
- Price
- £12.02
- Rating
- 3.6/5
- Reviews
- 204
- Age
- 8mo ago

UHOMENY 10pcs Shark Figures Miniature Realistic Marine Ornaments Animals Figures Cake Topper 10 Styles with Great White Shark Megalodon for School Office Classroom Parties Landscape Cake Decoration
- Price
- £7.45
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
144
Est. top-5 brand share
44%
Top 20: 87%
Est. top-5 click share
39%
Top 20: 79%
Open market
50%
- toymany13%
- Robo Alive11%
- AENIMELY7%
- STIFFENERS6%
- Zappi Co6%
- Brainstorm TOYS6%
Demand
Shark Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Shark Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shark toy54K/yr
- shark toys65K/yr
- sharks toys9K/yr
- shark bath toy10K/yr
- toy shark8K/yr
- shark toys for boys age 37K/yr
- great white shark6K/yr
- shark toys for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Shark Toys
We read the reviews and the return reasons for every product selling here.
“Tiny sharks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shark Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









