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Shark Toys

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $68K a year here, so Shark Toys is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£68K/yr163K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
39%top-5 click share · 33 brands · 144 sellers

Flapen Score

Shark Toys against its category

The dotted line is the Toys & Games average. Past it, Shark Toys is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shark Toys 163K times last year and spent an estimated £68K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
3.6%
Market size, estimated
£68Ka year
Peak month
December2.9× the quietest month
Top search term
shark toy54K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £4.53 to £29.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.73 that is £1K to £3K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£4.53–£29.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #902 within Baby & Toddler Toys. It carries 1,281 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#902in Baby & Toddler Toys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,281per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Shark Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

144

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

39%

Top 20: 79%

Open market

50%

  • toymany13%
  • Robo Alive11%
  • AENIMELY7%
  • STIFFENERS6%
  • Zappi Co6%
  • Brainstorm TOYS6%

Demand

Shark Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Shark Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark toy54K/yr
  • shark toys65K/yr
  • sharks toys9K/yr
  • shark bath toy10K/yr
  • toy shark8K/yr
  • shark toys for boys age 37K/yr
  • great white shark6K/yr
  • shark toys for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.07

Tiny sharks

Very small

The bag they came in was a little small

Quality-Overall14%−0.05

you can tell the quality control isn't as strict

Poor quality, breaks easily

Poor quality

Value For Money8%+0.45

Expensive for what they are to be honest

Really disappointed for the price

Overpriced

Durability7%−0.02

so seems easily breakable

Broke immediately

Broke after one go

Assembly/Installation6%−0.04

Installing was extremely fiddly due to the design

be prepared: it definitely needs an adult to help with the more intricate assembly

I had to give up on building this shark around step 48 as there are just far too many pieces missing

Love

Fun/Entertainment Experience30%+2.11

Great toy

Great fun

Fun toy

Value For Money10%+0.45

Fair price

well worth the money

Good value for the money

Quality-Overall7%−0.05

Its well made

Good quality

The case is good quality

Gifting Purpose6%+0.32

would be a good gift

A fantastic gift

Bought as birthday gift for grandson, loves it and enjoys playing with it

Design-Overall5%+0.31

The design looks really cool once built

Looks good and works well

The build itself was enjoyable

Return

1.0% Return rate 37% Fixable by listing

Size-Overall27%█▄▅▂▄▅

Tiny sharks

Very small

The bag they came in was a little small

Functionality-Overall11%▁▂▅▇█▃

the fin on its back doesn't even stand up

Doesnt work

One didnt work at all

Defective Material/Parts10%▄▆█▇▃█
Gifting Purpose8%▁▅▁▄▄█
Quality-Overall8%▁▅▁█▅▂

you can tell the quality control isn't as strict

Poor quality, breaks easily

Poor quality

FAQ

Common Shark Toys questions

Answered from the same tracked data.