Shark Plush
FailShoppers spend only $36K a year here, so Shark Plush is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £36K/yr88K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 47 sellers
Flapen Score
Shark Plush against its category
The dotted line is the Toys & Games average. Past it, Shark Plush is stronger. Inside it, weaker.
Market
The Shark Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shark Plush 88K times last year and spent an estimated £36K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £36Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- shark plush38K searches a year
02 · Price
A sale here is worth £12.58.
Listings sell for £12.58 on average, from £4.53 to £25.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.58 that is £0 to £1K a year per listing.
- Average price
- £12.58under the $15 to $100 sweet spot
- Price range
- £4.53–£25.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #699 within Soft Toys. It carries 833 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 94%
- Out of stock, average day
- 8.7%
- Average rank
- #699in Soft Toys
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Shark Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zappi Co Plush Childrens Stuffed Soft Cuddly Plush Toy-Part of Safari Animals Collection Perfect for Kids (31cm Length) (Shark)
- Price
- £4.53
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago

Wild Republic Tiger Shark Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 40 cm
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 2,163
- Age
- 8y ago

XIAOHONG 100cm Giant Shark Stuffed Animal Toy Plush Shark Toys Stuffed Animal Sharks Soft Shark Cushion Pillow Shark Plush Pillow Stuffed Toy Throw Pillow for Home Decoration Kids Gift
- Price
- £16.69
- Rating
- 4.3/5
- Reviews
- 1,229
- Age
- 5y ago

Wild Republic Great White Shark Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 20 cm Grey
- Price
- £11.07
- Rating
- 4.8/5
- Reviews
- 3,384
- Age
- 8y ago

Wild Republic Hammerhead Shark Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 50 cm Grey/White
- Price
- £12.35
- Rating
- 4.7/5
- Reviews
- 1,430
- Age
- 8y ago
Trending
90-day click momentum
MorisMos Giant Hammerhead Shark Teddy Stuffed Animal 110cm Large Hammerhead Shark Plush Soft Cuddly Toy XXL Fluffy Gift for Kids Birthday Christmas
- Price
- £25.46
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

Djungelskog Giant Stuffed Animal Shark Plush Shark Stuffed Animal Shark Pillow for Home Room Décor- Ideal Gift for Kid Boy Girl&Girlfriend (100cm/39.3inch)
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 6mo ago

DRECAGE Kids Shark Toddler Slippers Boys Girls Winter Plush Warm Anti-Slip Soft Children Cute Cartoon House Shoes Pink 8-9 UK Child 26-27 EU
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago

DRECAGE Kids Shark Toddler Slippers Boys Girls Winter Plush Warm Anti-Slip Soft Children Cute Cartoon House Shoes Pink 12-13 UK Child 34-35 EU
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago

Ryttir 31Inch Chubby Giant Shark Stuffed Animal Adventure Stuffed Sharks Plush Toy Brave Boys and Girls Room Decor Funny Christmas Whale Gift for Kids and Women
- Price
- £18.09
- Rating
- 4.6/5
- Reviews
- 1,097
- Age
- 5y ago
Newest
by launch date
Djungelskog Giant Stuffed Animal Shark Plush Shark Stuffed Animal Shark Pillow for Home Room Décor- Ideal Gift for Kid Boy Girl&Girlfriend (100cm/39.3inch)
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 6mo ago

MorisMos Giant Hammerhead Shark Teddy Stuffed Animal 110cm Large Hammerhead Shark Plush Soft Cuddly Toy XXL Fluffy Gift for Kids Birthday Christmas
- Price
- £25.46
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

JULAN Giant Shark Plush Toy 80-100cm Soft Shark Stuffed Animal Cushion Pillow Sharks Stuffed Toy Throw Pillow for Childrens Pillow Room Decoration Bedtime Gift (80CM)
- Price
- £12.06
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 11mo ago

Snackles Non-Licensed Series 1 14-inch Plush Shark with Leg (FINN) by ZURU Plush with Snack Accessory
- Price
- £8.42
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago

Yiqicomle Unique Emotional Support Blue Shark Crocheted Animal Gift for Shark Lovers Handmade Funny Knitted Doll with Pocket Hug Card for Birthday and Party Decor
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
47
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
45%
Top 20: 86%
Open market
27%
- Zappi Co25%
- WILD REPUBLIC23%
- XIAOHONG11%
- DRECAGE7%
- Ryttir4%
- lilizzhoumax3%
Demand
Shark Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Shark Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shark plush38K/yr
- shark teddy29K/yr
- shark plushies8K/yr
- shark soft toy5K/yr
- shark plushie5K/yr
- jellycat shark3K/yr
Reviews and returns
What reviews say buyers love and hate about Shark Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
much bigger than I expected at 14 inches
Smaller than expected
Was significant smaller then looked when advertised
Bit cheap looking
Poor quality
quality is poor
the fin on its back doesn't even stand up
the fin on its back doesn't even stand up
it doesn't look like the picture I gave two stars just for the delivery
Love
really well made
Amazing quality
Well made
Good size worth the money
The most important thing to note is that it is perfectly true to size
Bought for my 12 year old its perfect fit I cant comment on the movement in it as he doesnt move from his PlayStation much
super soft
This plushie is great quality, VERY soft and so cute
soft to the touch
comfortable
very comfy to cuddle :3
Very good comfy
Brought as a gift
Perfect gift and item
Christmas gift
Return
1.1% Return rate 74% Fixable by listing
much bigger than I expected at 14 inches
Smaller than expected
Was significant smaller then looked when advertised
it doesn't look like the picture I gave two stars just for the delivery
Bit cheap looking
Poor quality
quality is poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shark Plush questions
Answered from the same tracked data.









