Shark Plush
FailShoppers spend an estimated $36K a year here, so Shark Plush is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £36K/yr88K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 47 sellers
Flapen Score
Shark Plush against its category
The dotted line is the Toys & Games average. Past it, Shark Plush is stronger. Inside it, weaker.
Market
The Shark Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shark Plush 88K times last year and spent an estimated £36K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £36Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- shark plush38K searches a year
02 · Price
A sale here is worth £12.58.
Listings sell for £12.58 on average, from £4.53 to £25.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.58 that is £0 to £1K a year per listing.
- Average price
- £12.58under the $15 to $100 sweet spot
- Price range
- £4.53–£25.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #699 within Soft Toys. It carries 833 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 94%
- Out of stock, average day
- 8.7%
- Average rank
- #699in Soft Toys
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Shark Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zappi Co Plush Childrens Stuffed Soft Cuddly Plush Toy-Part of Safari Animals Collection Perfect for Kids (31cm Length) (Shark)
- Price
- £4.53
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago

Wild Republic Tiger Shark Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 40 cm
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 2,163
- Age
- 8y ago

XIAOHONG 100cm Giant Shark Stuffed Animal Toy Plush Shark Toys Stuffed Animal Sharks Soft Shark Cushion Pillow Shark Plush Pillow Stuffed Toy Throw Pillow for Home Decoration Kids Gift
- Price
- £16.69
- Rating
- 4.3/5
- Reviews
- 1,229
- Age
- 5y ago

Wild Republic Great White Shark Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 20 cm Grey
- Price
- £11.07
- Rating
- 4.8/5
- Reviews
- 3,384
- Age
- 8y ago

Wild Republic Hammerhead Shark Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 50 cm Grey/White
- Price
- £12.35
- Rating
- 4.7/5
- Reviews
- 1,430
- Age
- 8y ago
Trending
estimated 90-day click momentum
MorisMos Giant Hammerhead Shark Teddy Stuffed Animal 110cm Large Hammerhead Shark Plush Soft Cuddly Toy XXL Fluffy Gift for Kids Birthday Christmas
- Price
- £25.46
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

Djungelskog Giant Stuffed Animal Shark Plush Shark Stuffed Animal Shark Pillow for Home Room Décor- Ideal Gift for Kid Boy Girl&Girlfriend (100cm/39.3inch)
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 6mo ago

DRECAGE Kids Shark Toddler Slippers Boys Girls Winter Plush Warm Anti-Slip Soft Children Cute Cartoon House Shoes Pink 8-9 UK Child 26-27 EU
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago

DRECAGE Kids Shark Toddler Slippers Boys Girls Winter Plush Warm Anti-Slip Soft Children Cute Cartoon House Shoes Pink 12-13 UK Child 34-35 EU
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago

Ryttir 31Inch Chubby Giant Shark Stuffed Animal Adventure Stuffed Sharks Plush Toy Brave Boys and Girls Room Decor Funny Christmas Whale Gift for Kids and Women
- Price
- £18.09
- Rating
- 4.6/5
- Reviews
- 1,097
- Age
- 5y ago
Newest
by launch date
Djungelskog Giant Stuffed Animal Shark Plush Shark Stuffed Animal Shark Pillow for Home Room Décor- Ideal Gift for Kid Boy Girl&Girlfriend (100cm/39.3inch)
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 6mo ago

MorisMos Giant Hammerhead Shark Teddy Stuffed Animal 110cm Large Hammerhead Shark Plush Soft Cuddly Toy XXL Fluffy Gift for Kids Birthday Christmas
- Price
- £25.46
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

JULAN Giant Shark Plush Toy 80-100cm Soft Shark Stuffed Animal Cushion Pillow Sharks Stuffed Toy Throw Pillow for Childrens Pillow Room Decoration Bedtime Gift (80CM)
- Price
- £12.06
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 11mo ago

Snackles Non-Licensed Series 1 14-inch Plush Shark with Leg (FINN) by ZURU Plush with Snack Accessory
- Price
- £8.42
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago

Yiqicomle Unique Emotional Support Blue Shark Crocheted Animal Gift for Shark Lovers Handmade Funny Knitted Doll with Pocket Hug Card for Birthday and Party Decor
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
47
Est. top-5 brand share
70%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 86%
Open market
27%
- Zappi Co25%
- WILD REPUBLIC23%
- XIAOHONG11%
- DRECAGE7%
- Ryttir4%
- lilizzhoumax3%
Demand
Shark Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Shark Plush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shark plush38K/yr
- shark teddy29K/yr
- shark plushies8K/yr
- shark soft toy5K/yr
- shark plushie5K/yr
- jellycat shark3K/yr
Reviews and returns
What reviews say buyers love and hate about Shark Plush
We read the reviews and the return reasons for every product selling here.
“much bigger than I expected at 14 inches”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shark Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









