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Shape Sorter

Fail

Prices span $7.08–$16.31, mostly outside the sweet spot, so Shape Sorter is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£104K/yr174K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
62%top-5 click share · 17 brands · 67 sellers

Flapen Score

Shape Sorter against its category

The dotted line is the Toys & Games average. Past it, Shape Sorter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shape Sorter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shape Sorter 174K times last year and spent an estimated £104K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
5.2%
Market size, estimated
£104Ka year
Peak month
November3.3× the quietest month
Top search term
shape sorter70K searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £7.08 to £16.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.43 that is £3K to £6K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£7.08–£16.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Baby & Toddler Toys. It carries 7,757 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Baby & Toddler Toys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,757per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Shape Sorter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

67

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Fisher-Price32%
  • Melissa & Doug11%
  • Owl & Fox10%
  • Atoz9%
  • Jaques of London9%
  • Hollivi5%

Demand

Shape Sorter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Shape Sorter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shape sorter70K/yr
  • shape sorter for 1+ year old14K/yr
  • wooden shape sorter19K/yr
  • shape sorter for 1 year old29K/yr
  • shape sorters for 2 year olds15K/yr
  • baby shape sorter9K/yr
  • shape sorter 6 months6K/yr
  • shape sorter toy4K/yr
  • shape sorting toy4K/yr
  • fisher price shape sorter4K/yr

Reviews and returns

What reviews say buyers love and hate about Shape Sorter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.07

it is rather small

Lid doesn't fit well

looks far bigger than when it arrived

Value For Money12%−0.03

it does feel a little expensive

bit overpriced

Over priced

Shape/Style8%−0.04

it would be better if the shapes were spelt correctly

Shapes should be thicker to stop this happening

Consequently, the shapes are tiny too

Educational-Overall3%+0.40

Terrible product every shape fits through each hole so doesn't teach a young child anything about colours and shapes

In addition, all of the shapes fit through the square opening, which defeats the purpose of a shape sorter and offers little educational value

Security3%−0.01

The lid doesn't secure

Love

Fun/Entertainment Experience23%+2.09

Good toy

It keeps him entertained

A lot of fun

Quality-Overall16%+0.77

Great quality toy

Excellent product

This puzzle is very good quality for the cost

Color8%

bright colours

vibrant colours

Colourful and attractive

Educational-Overall8%+0.40

Great for the kids learning

A fun educational toy

Very educational

Value For Money6%−0.03

Fairly priced

Worth the money

Good value for money

Return

0.7% Return rate 53% Fixable by listing

Size-Overall33%▆▅▆█▅▄

it is rather small

Lid doesn't fit well

looks far bigger than when it arrived

Quality-Overall10%▁▆▆▁█▄

Very poor quality product

Hopefully better quality

Mediocre product or poor value for money

Defective Material/Parts9%▁██▄▄▃
Shape/Style8%▁▁▂█▅▆

it would be better if the shapes were spelt correctly

Shapes should be thicker to stop this happening

Consequently, the shapes are tiny too

Gifting Purpose7%▁▂▁▁▄█

FAQ

Common Shape Sorter questions

Answered from the same tracked data.