Shape Sorter
FailPrices span $7.08–$16.31, mostly outside the sweet spot, so Shape Sorter is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £104K/yr174K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 67 sellers
Flapen Score
Shape Sorter against its category
The dotted line is the Toys & Games average. Past it, Shape Sorter is stronger. Inside it, weaker.
Market
The Shape Sorter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shape Sorter 174K times last year and spent an estimated £104K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £104Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- shape sorter70K searches a year
02 · Price
A sale here is worth £11.43.
Listings sell for £11.43 on average, from £7.08 to £16.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.43 that is £3K to £6K a year per listing.
- Average price
- £11.43under the $15 to $100 sweet spot
- Price range
- £7.08–£16.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Baby & Toddler Toys. It carries 7,757 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #124in Baby & Toddler Toys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,757per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Shape Sorter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fisher-Price Babys First Blocks Baby Toy
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 53,668
- Age
- 9y ago

Melissa & Doug Shape Sorting Cube Classic Wooden Kids Toy - The Original (Sturdy Wooden Construction 12 Pieces Great Gift for Girls and Boys - Best for 2 3 and 4 Year Olds)
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 26,480
- Age
- 22y ago

Owl & Fox Wooden Shape Sorter Shape Sorting Cube Montessori Play for Infants and Toddlers 12 months+ Colourful Assorted Shapes for Problem Solving Developmental Play FSC Certified Wood
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

Atoz My 1st Shape Sorter Bucket Educational Toy with Colourful Blocks Ages 12+ Months
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

Jaques of London Wooden Shape Sorter for 1 Year Old | Montessori Wooden Toys | Toddler Learning Toys | Premium Gifts Since 1795
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 2,615
- Age
- 7y ago
Trending
90-day click momentum
Toddler Montessori Toys for 1 2 Year Old Boys Girls Shape Sorter Wooden Baby Toys Gifts for 1 2 3 Year Old Girl Boy Activity Cube Sensory Baby Toy 6 to 12 Months Colour Sorting Stacking for Kids
- Price
- £12.77
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 6mo ago

Wooden Shape Sorter Peg Puzzle for 1 2 3 Year Olds Toddlers
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 6mo ago

Fisher-Price Babys First BlocksToy Set Navy Fawn
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 53,668
- Age
- 4y ago

Atoz My 1st Shape Sorter Bucket Educational Toy with Colourful Blocks Ages 12+ Months
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

JoyCat Shape Sorter Toy for Toddlers 1-3 Montessori Color Matching
- Price
- £16.01
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 11mo ago
Newest
by launch date
Toddler Montessori Toys for 1 2 Year Old Boys Girls Shape Sorter Wooden Baby Toys Gifts for 1 2 3 Year Old Girl Boy Activity Cube Sensory Baby Toy 6 to 12 Months Colour Sorting Stacking for Kids
- Price
- £12.77
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 6mo ago

Wooden Shape Sorter Peg Puzzle for 1 2 3 Year Olds Toddlers
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 6mo ago

JoyCat Shape Sorter Toy for Toddlers 1-3 Montessori Color Matching
- Price
- £16.01
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 11mo ago

Atoz My 1st Shape Sorter Bucket Educational Toy with Colourful Blocks Ages 12+ Months
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

Owl & Fox Wooden Shape Sorter Shape Sorting Cube Montessori Play for Infants and Toddlers 12 months+ Colourful Assorted Shapes for Problem Solving Developmental Play FSC Certified Wood
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
67
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
25%
- Fisher-Price32%
- Melissa & Doug11%
- Owl & Fox10%
- Atoz9%
- Jaques of London9%
- Hollivi5%
Demand
Shape Sorter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Shape Sorter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shape sorter70K/yr
- shape sorter for 1+ year old14K/yr
- wooden shape sorter19K/yr
- shape sorter for 1 year old29K/yr
- shape sorters for 2 year olds15K/yr
- baby shape sorter9K/yr
- shape sorter 6 months6K/yr
- shape sorter toy4K/yr
- shape sorting toy4K/yr
- fisher price shape sorter4K/yr
Reviews and returns
What reviews say buyers love and hate about Shape Sorter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is rather small
Lid doesn't fit well
looks far bigger than when it arrived
it does feel a little expensive
bit overpriced
Over priced
it would be better if the shapes were spelt correctly
Shapes should be thicker to stop this happening
Consequently, the shapes are tiny too
Terrible product every shape fits through each hole so doesn't teach a young child anything about colours and shapes
In addition, all of the shapes fit through the square opening, which defeats the purpose of a shape sorter and offers little educational value
The lid doesn't secure
Love
Good toy
It keeps him entertained
A lot of fun
Great quality toy
Excellent product
This puzzle is very good quality for the cost
bright colours
vibrant colours
Colourful and attractive
Great for the kids learning
A fun educational toy
Very educational
Fairly priced
Worth the money
Good value for money
Return
0.7% Return rate 53% Fixable by listing
it is rather small
Lid doesn't fit well
looks far bigger than when it arrived
Very poor quality product
Hopefully better quality
Mediocre product or poor value for money
it would be better if the shapes were spelt correctly
Shapes should be thicker to stop this happening
Consequently, the shapes are tiny too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shape Sorter questions
Answered from the same tracked data.









