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Shadow the Hedgehog Plush

Fail

Shoppers spend only $916 a year here, so Shadow the Hedgehog Plush is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£916/yr15K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
82%top-5 click share · 8 brands · 42 sellers

Flapen Score

Shadow the Hedgehog Plush against its category

The dotted line is the Toys & Games average. Past it, Shadow the Hedgehog Plush is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shadow the Hedgehog Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shadow the Hedgehog Plush 15K times last year and spent an estimated £916. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £916 a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
0.3%
Market size, estimated
£916a year
Peak month
February5.1× the quietest month
Top search term
shadow plush7K searches a year

02 · Price

A sale here is worth £17.52.

Listings sell for £17.52 on average, from £11.90 to £31.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £17.52 that is £0 to £2K a year per listing.

Average price
£17.52inside the $15 to $100 sweet spot
Price range
£11.90–£31.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,638 within Dolls & Accessories. It carries 538 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
7.7%
Average rank
#3,638in Dolls & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Shadow the Hedgehog Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£92£183£275£3661101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • PQKL-party31%
  • Sonic 321%
  • Sonic The Hedgehog18%
  • Toy Topic UK Ltd17%
  • Petoske4%
  • Kidrobot4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Shadow the Hedgehog Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 5.1×

Reviews and returns

What reviews say buyers love and hate about Shadow the Hedgehog Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.21

Terrible quality

Love

Soft Feel50%

Lovely and soft

Great item, super soft and well worth the price

Soft, cuddly and perfect for any fan of Shadow

Quality-Overall20%−0.21

Very good quality

Value For Money10%+0.45

well worth the price

Color7%+0.29

I love the dark colours on it as sometimes you get toys that dont have the right colours

Durability7%+0.29

it feels like its going to last ages so its durable for play time

Return

0.6% Return rate 40% Fixable by listing

Stitch/Finish/Polish30%█▁▃▃▁▁
Advertised Vs Actual Product20%▁▁▁█▁▁
Size-Overall20%▁▁▁▁▁█
Gifting Purpose15%▁▁▅▁▁█
Defective Material/Parts10%▁▁█▁▁▁

FAQ

Common Shadow the Hedgehog Plush questions

Answered from the same tracked data.