sequence board game uk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£18.90avg listing price — sweet spot $15–$100
Price range
Great£10.37–£33.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,536.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 147K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sequence board game uk is a £51K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
sequence board game uk market data
- Units sold / yr
- 13K–15K
- avg 2,500–3,000/product
- Revenue / yr
- £236K–£284K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,009
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 14%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Jax51%
- Goliath32%
- Enigma17%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Top sequence board game uk search terms
- sequence board game uk88K/yr
- sequence26K/yr
- sequence board game22K/yr
- sequence game11K/yr
Top sequence board game uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goliath Games Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White
Jax£13.614.8★44,325 rev

Enigma Sequence - The Board Game (GOL7002) Brown
Enigma£33.334.1★490 rev

Goliath Sequence Tour Edition - The Strategic Family Game | For 2-4 Players Ages 7+
Goliath£11.573.2★15 rev

Goliath Games Travel Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White Blue and Yellow
Goliath£10.373.7★184 rev

Sequence Jumbo Fun Family Strategy Game for 2-12 Players Ages 7+
Jax£25.684.8★5,353 rev
Newest
by launch date
Goliath Sequence Classic
Goliath£20.572,574 rev

Enigma Sequence - The Board Game (GOL7002) Brown
Enigma£33.33490 rev

Goliath Games Travel Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White Blue and Yellow
Goliath£10.37184 rev

Goliath Sequence Tour Edition - The Strategic Family Game | For 2-4 Players Ages 7+
Goliath£11.5715 rev

SEQUENCE for Kids - The No Reading Required Strategy Game | Match 4 Symbols in a Row to Win! | Kids Board Games | 2-4 Players Ages 4+
Jax£17.146,816 rev
Trending
90-day click momentum
Goliath Sequence Tour Edition - The Strategic Family Game | For 2-4 Players Ages 7+
Goliath£11.573.2★

SEQUENCE for Kids - The No Reading Required Strategy Game | Match 4 Symbols in a Row to Win! | Kids Board Games | 2-4 Players Ages 4+
Jax£17.144.8★

Goliath Games Travel Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White Blue and Yellow
Goliath£10.373.7★

Enigma Sequence - The Board Game (GOL7002) Brown
Enigma£33.334.1★

Goliath Games Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White
Jax£13.614.8★
What buyers say about sequence board game uk
What buyers praise and complain about, mined from review topics.What buyers love
“Great family game”
“Easy”
“Great gift”
“Good quality”
“Easy rules to follow”
“Good price”
“Fabulous family boardgame”
“Straightforward and compact game”
What buyers complain about
“No English instructions or rules”
“Bit expensive”
“Cheap plastic and cardboard cut out”
“I thought it was just a miniature size not a mini version”
“Board not as pictured”
Top return reasons
Common questions
- Is sequence board game uk profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 7 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the sequence board game uk niche?
- 3 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sequence board game uk?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Material Quality. The return rate is 1.4%.
- When does demand for sequence board game uk peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the sequence board game uk niche?
- Listings span £10.37–£33.33; the average listing price is £18.90 (sweet spot $15–$100). The average incumbent carries 8,537 reviews — the moat a new listing must climb.