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Sequence Board Game Uk

Fail

The top 5 brands take 100% of clicks, so Sequence Board Game Uk is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£51K/yr147K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
95%top-5 click share · 3 brands · 36 sellers

Flapen Score

Sequence Board Game Uk against its category

The dotted line is the Toys & Games average. Past it, Sequence Board Game Uk is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sequence Board Game Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sequence Board Game Uk 147K times last year and spent an estimated £51K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
1.8%
Market size, estimated
£51Ka year
Peak month
December4.3× the quietest month
Top search term
sequence board game uk88K searches a year

02 · Price

A sale here is worth £18.90.

Listings sell for £18.90 on average, from £10.37 to £33.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At £18.90 that is £47K to £57K a year per listing.

Average price
£18.90inside the $15 to $100 sweet spot
Price range
£10.37–£33.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
2,500–3,000
Revenue per listing a year
£47K–£57K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,009 within Games & Accessories. It carries 8,537 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,009in Games & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,537per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sequence Board Game Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Jax51%
  • Goliath32%
  • Enigma17%

Demand

Sequence Board Game Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Sequence Board Game Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sequence board game uk88K/yr
  • sequence26K/yr
  • sequence board game22K/yr
  • sequence game11K/yr

Reviews and returns

What reviews say buyers love and hate about Sequence Board Game Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting49%−0.09

No English instructions or rules

no instructions in English

No English game instructions

Value For Money11%

Bit expensive

Would not consider buying at the current over £40 price

Material Quality8%−0.02

Cheap plastic and cardboard cut out

Size-Overall6%

I thought it was just a miniature size not a mini version

Only thing is wish board was bit bigger as takes time to see cards on board as they are quite small

Advertised Vs Actual Product4%−0.01

Board not as pictured

Love

Fun/Entertainment Experience63%+3.98

Great family game

Great fun and easy to learn

Good fun

Ease Of Use9%+0.31

Easy

easy to pick up

easy to play

Gifting Purpose8%+0.35

Great gift

Nice gift for young children

Got this game for Christmas present for a family that loved game nights

Quality-Overall3%+0.15

Good quality

great quality too

Easy to learn and nice quality

Instructions/User Manual/Troubleshooting3%−0.09

Easy rules to follow

Good instructions, quick set up

very easy to understand the simple rules

Return

1.4% Return rate 71% Fixable by listing

Advertised Vs Actual Product48%▁▂▅█▇▇

Board not as pictured

Size-Overall16%█▃▂▂▁▃

I thought it was just a miniature size not a mini version

Only thing is wish board was bit bigger as takes time to see cards on board as they are quite small

Quality-Overall8%▁▁▆▅█▇
Instructions/User Manual/Troubleshooting6%▁█▁▁▆▁

No English instructions or rules

no instructions in English

No English game instructions

Design-Overall4%█▅▂▂▂▁

FAQ

Common Sequence Board Game Uk questions

Answered from the same tracked data.