Sensory Toys for 2 Year Old
MaybeReturns run at only 0.9% of orders. But demand is soft, at -12.7% this quarter, so Sensory Toys for 2 Year Old is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £105K/yr284K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 91 sellers
Flapen Score
Sensory Toys for 2 Year Old against its category
The dotted line is the Toys & Games average. Past it, Sensory Toys for 2 Year Old is stronger. Inside it, weaker.
Market
The Sensory Toys for 2 Year Old market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sensory Toys for 2 Year Old 284K times last year and spent an estimated £105K. The top 5 brands take 42% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £105Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- educational toys for 2-3 year olds153K searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £4.50 to £21.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.87 that is £0 to £1K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £4.50–£21.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Baby & Toddler Toys. It carries 2,155 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #35in Baby & Toddler Toys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,155per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sensory Toys for 2 Year Old products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Galt Alphabet Puzzles Fun Colourful Early Learning 2 Pc Jigsaw Puzzles
- Price
- £6.23
- Rating
- 4.6/5
- Reviews
- 2,663
- Age
- 17y ago
Orchard Toys Farmyard Heads and Tails Game Memory & Matching Pairs Card Game Educational Games and Toys for Toddler and Preschool 18-Month-Old and Up
- Price
- £5.00
- Rating
- 4.7/5
- Reviews
- 8,828
- Age
- 11y ago
Talking Flash Cards Early Educational Toys for 3 4 5 6 Year Old Baby Boys Girls Preschool Learning Reading Machine with 224 Words Montessori Interactive Gift for Kids Toddlers
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 5,692
- Age
- 4y ago
LeapFrog 601503 Learning Friends 100 Words Baby Book Educational and Interactive Bilingual Playbook Toy Toddler and Pre School Boys & Girls 1 2 3 4+ Year Olds Multi-Colour One Size
- Price
- £10.87
- Rating
- 4.7/5
- Reviews
- 13,566
- Age
- 8y ago
Stickle Bricks Little Builder Construction Set with 30 Pieces- Enhance Creativity and Problem-Solving Skills with Engaging and Durable STEM Toy Suitable for Ages 18 Months+
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 4,861
- Age
- 8y ago
Trending
90-day click momentum
camelize 56 Pack Colour Sorting Toys for Toddlers
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 1,765
- Age
- 3y ago
Lehoo Castle Wooden Unicorn Kids Drum Kit for Toddler Girls 1-3
- Price
- £21.17
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 7mo ago
Colours & Shapes Flash Cards for Toddlers 40 Educational Flashcards with Colour Mixing & Activities Preschool Learning Cards for Babies & Kids 12 Months5 Years
- Price
- £4.50
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 9mo ago
Toddler Toys for Boys Girls Age 2-5 - Wipe Clean Handwriting Practice Busy Book with 6 Markers - Preschool Learning Activity Toy - Educational Gift for 3 4 5 Year Old Kids
- Price
- £15.33
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Joyreal Montessori Busy Board 2 Year Old Fidget Board with 19 LED Lights Wooden Sensory Toys for Toddlers Activity Board Educational Toys Travel Toys for Boys Girls 2 3 Year Olds (Farm)
- Price
- £19.17
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 11mo ago
Newest
by launch dateToddler Toys for Boys Girls Age 2-5 - Wipe Clean Handwriting Practice Busy Book with 6 Markers - Preschool Learning Activity Toy - Educational Gift for 3 4 5 Year Old Kids
- Price
- £15.33
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Lehoo Castle Wooden Unicorn Kids Drum Kit for Toddler Girls 1-3
- Price
- £21.17
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 7mo ago
JoyCat Kids Learning Tablet - 156 Pages Tap-to-Read Flash Cards for 2-6
- Price
- £20.37
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 9mo ago
Colours & Shapes Flash Cards for Toddlers 40 Educational Flashcards with Colour Mixing & Activities Preschool Learning Cards for Babies & Kids 12 Months5 Years
- Price
- £4.50
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 9mo ago
Joyreal Montessori Busy Board 2 Year Old Fidget Board with 19 LED Lights Wooden Sensory Toys for Toddlers Activity Board Educational Toys Travel Toys for Boys Girls 2 3 Year Olds (Farm)
- Price
- £19.17
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
91
Top-5 brand share
42%
Top 20: 87%
Top-5 click share
39%
Top 20: 76%
Open market
52%
- Galt12%
- Orchard Toys10%
- ZNZ7%
- LeapFrog7%
- ZippyZoom6%
- Stickle Bricks6%
Demand
Sensory Toys for 2 Year Old search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Sensory Toys for 2 Year Old search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- educational toys for 2-3 year olds153K/yr
- learning toys for 2 + year old49K/yr
- learning toys for 2 year old20K/yr
- educational toys for 2 year olds15K/yr
- early learning centre toys for 2-3 year olds11K/yr
- toddler educational toys age 27K/yr
- 2 year old learning toys6K/yr
- educational toys for 2+ year olds8K/yr
- 2 year old educational toys6K/yr
- toys for 2 year old girls educational5K/yr
Reviews and returns
What reviews say buyers love and hate about Sensory Toys for 2 Year Old
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
they are way too narrow
It is currently quite short
CHOKING HAZARD
Choking hazard
WARNING: one of the gadgets is a pair of laces with a very loose toggle which is a major choking hazard
Broke straight away
Broke after a couple of uses
Broke after 2 days
A little pricey
Not worth the price
A little over priced for what it is
the little pieces did not hold
Does not stick
It was intended as a gift so a sticky box wasnt good
Love
Good fun
Fun Game
Very engaging
Amazing quality
Excellent build quality
Good quality cards
Good educational book
Great educational tool
Fun and educational
Excellent value for money
Good value for money
Excellent for the money
Birthday present
It was a gift
Great gift
Return
0.9% Return rate 35% Fixable by listing
Too small
they are way too narrow
It is currently quite short
I would have liked slightly better build quality on a few pieces
Poor Quality
Not well made
Doesnt work
we returned it because it didnt work well for us
Not working
It was supposed to be a gift
Such a shame as its a present
rendering it unsuitable to give as a gift
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensory Toys for 2 Year Old questions
Answered from the same tracked data.