Sensory Toys for 2 Year Old

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

3.1%

Market size, estimated

£105Ka year

Peak month

December3.6× the quietest month

Top search term

educational toys for 2-3 year olds153K searches a year

Listings sell for £11.87 on average, from £4.50 to £21.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.87 that is £0 to £1K a year per listing.

Average price

£11.87under the $15 to $100 sweet spot

Price range

£4.50–£21.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Baby & Toddler Toys. It carries 2,155 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#35in Baby & Toddler Toys

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,155per listing

Listings tracked

47

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months