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Semi Rigid Card Holders

Fail

The top 5 brands take 100% of clicks, so Semi Rigid Card Holders is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£140K/yr84K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
89%top-5 click share · 4 brands · 6 sellers

Flapen Score

Semi Rigid Card Holders against its category

The dotted line is the Toys & Games average. Past it, Semi Rigid Card Holders is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Semi Rigid Card Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Semi Rigid Card Holders 84K times last year and spent an estimated £140K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
16.0%
Market size, estimated
£140Ka year
Peak month
October1.6× the quietest month
Top search term
semi rigid card holders51K searches a year

02 · Price

A sale here is worth £10.35.

Listings sell for £10.35 on average, from £4.09 to £16.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.35 that is £8K to £10K a year per listing.

Average price
£10.35under the $15 to $100 sweet spot
Price range
£4.09–£16.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #45 within Collectible Toys. It carries 765 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#45in Collectible Toys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Semi Rigid Card Holders products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • MintKeeper62%
  • GO DELIGHT18%
  • Sentinel12%
  • Protectodon8%

Demand

Semi Rigid Card Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Semi Rigid Card Holders search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • semi rigid card holders51K/yr
  • semi rigid7K/yr
  • semi rigid card sleeves7K/yr
  • card saver5K/yr
  • card saver 13K/yr
  • semi ridged card holders3K/yr
  • semi rigid card holder3K/yr
  • vault x semi rigid2K/yr
  • card savers2K/yr

Reviews and returns

What reviews say buyers love and hate about Semi Rigid Card Holders

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Strength”
0.3%of orders come back
“Also very flimsy wouldnt be good for transporting”
A buyer, on “Strength”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Semi Rigid Card Holders questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data