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Secret Hitler

Fail

The top 5 products take 100% of clicks, so Secret Hitler is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£112K/yr67K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Secret Hitler against its category

The dotted line is the Toys & Games average. Past it, Secret Hitler is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Secret Hitler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Secret Hitler 67K times last year and spent an estimated £112K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
7.8%
Market size, estimated
£112Ka year
Top search term
secret hitler47K searches a year

02 · Price

A sale here is worth £21.44.

Listings sell for £21.44 on average, from £10.54 to £29.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 5,000 to 6,000 of them. At £21.44 that is £107K to £129K a year per listing.

Average price
£21.44inside the $15 to $100 sweet spot
Price range
£10.54–£29.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
5,000–6,000
Revenue per listing a year
£107K–£129K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #607 within Games & Accessories. It carries 5,639 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#607in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,639per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Secret Hitler84%
  • Generic10%
  • Stellar Factory5%

Demand

Secret Hitler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Secret Hitler

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Fun/Entertainment Experience”
0.9%of orders come back
“Brilliant game you must get this it's such fun”
A buyer, on “Fun/Entertainment Experience”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Secret Hitler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data