Scruff a Luv

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

-40.3%

Conversion, latest week

5.6%

Market size, estimated

£107Ka year

Top search term

scruff a luv71K searches a year

Listings sell for £17.85 on average, from £6.77 to £27.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £17.85 that is £13K to £18K a year per listing.

Average price

£17.85inside the $15 to $100 sweet spot

Price range

£6.77–£27.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

£13K–£18K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #172 within Electronic Toys. It carries 1,704 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

83%

Out of stock, average day

5.5%

Average rank

#172in Electronic Toys

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,704per listing

Listings tracked

12

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months