Skip to content

Scruff a Luv

Fail

The top 5 brands take 100% of clicks, so Scruff a Luv is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£107K/yr106K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
84%top-5 click share · 2 brands · 39 sellers

Flapen Score

Scruff a Luv against its category

The dotted line is the Toys & Games average. Past it, Scruff a Luv is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scruff a Luv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scruff a Luv 106K times last year and spent an estimated £107K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
5.6%
Market size, estimated
£107Ka year
Top search term
scruff a luv71K searches a year

02 · Price

A sale here is worth £17.85.

Listings sell for £17.85 on average, from £6.77 to £27.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £17.85 that is £13K to £18K a year per listing.

Average price
£17.85inside the $15 to $100 sweet spot
Price range
£6.77–£27.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£18K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #172 within Electronic Toys. It carries 1,704 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
5.5%
Average rank
#172in Electronic Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,704per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Scruff a Luv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • SCRUFFALUVS88%
  • Little Live Pets12%
  • Open — no brand owns it (0%)

Demand

Scruff a Luv search demand

Weekly searches over the year. Pick a range.

2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Scruff a Luv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scruff a luv71K/yr
  • scruffaluvs16K/yr
  • scruff a luvs7K/yr
  • scruffaluv3K/yr
  • scruffalove pets3K/yr
  • scruff luvs3K/yr
  • scruff-a-luvs4K/yr

Reviews and returns

What reviews say buyers love and hate about Scruff a Luv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry27%−0.16

Did not dry fluffy as pictures show

takes forever to dry aswel

Takes absolutely forever to dry too

Value For Money20%−0.01

Not worth the money

Size-Overall20%−0.11

tiny

Fun/Entertainment Experience10%+1.70

Though I would not say it was really entertaining for my kids

Texture/Consistency-Overall7%−0.04

Matted looking fur not soft and fluffy

Love

Fun/Entertainment Experience29%+1.70

Great Fun

Cute, fun to play with, fun accessories

Such a lovely toy

Gifting Purpose25%+2.26

Great present idea

Nice present

Christmas present, was well loved

Value For Money13%−0.01

Good value for kids and presents

Great value for money

Good value

Advertised Vs Actual Product9%−0.07

As described

As expected

Item is as described

Quality-Overall8%−0.03

Good product

Lovely product

Return

0.5% Return rate 39% Fixable by listing

Size-Overall29%▁▄▆▃█▁

tiny

Texture/Consistency-Overall9%▁█▁▁▁▁

Matted looking fur not soft and fluffy

Quality-Overall9%▁▁▁█▁▁
Value For Money9%▁▁▁▇█▁

Not worth the money

Functionality-Overall6%▁▁█▁▁▁

FAQ

Common Scruff a Luv questions

Answered from the same tracked data.