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scream costume kids

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 7Conversion 23Competition 19Returns 95Price range 65Avg price 75Brand share 0Review moat 74Quality gap 53

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£15.16

avg listing price — sweet spot $15–$100

Review moat

Good548.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.96–£26.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£88K

£88K/yr · 321K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-36.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, scream costume kids is a £88K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

scream costume kids market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£121K–£152K
units × avg price
Conversion rate
1.8%
Avg BSR
#1,674
Page quality
0%
Prime
92%
Sponsored
25%
Out of stock
31.7%
Avg brand age
53 months
Avg seller age
199 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Fun World47%
  • Rubies37%
  • Scream7%
  • Lito Angels Children's Apparel5%
  • Oddfirm4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 345.7×

Top scream costume kids search terms

  • ghostface costume kids37K/yr
  • scream costume kids127K/yr
  • ghost face costumes kids49K/yr
  • kids scream costume40K/yr
  • kids ghost face costume22K/yr
  • scream kids costume10K/yr
  • boys scream costume10K/yr
  • scream halloween costume kids12K/yr
  • scream costume kids 12-1312K/yr
  • scream costume kids 9-104K/yr
All search terms

Top scream costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£9K20%£18K30%£26K40%£35K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about scream costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“This mask is good quality and looks amazing”

Advertised Vs Actual Product28%

“Perfect as expected”

Size-Overall17%

“it fits perfectly”

Collectibles11%

“been dying to start a mask collection”

What buyers complain about

Size-Overall25%

“your chin might not fit perfectly lol”

Comfort-Overall25%

“and was uncomfortable. not from here.”

Top return reasons

Size-Overall55%
Smell18%
Quality-Overall9%
Advertised Vs Actual Product9%
Durability9%

Common questions

Is scream costume kids profitable to sell on Amazon United Kingdom?
The niche generates £88K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Skip it (35/100).
How competitive is the scream costume kids niche?
5 brands and 35 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scream costume kids?
Top complaints mined from reviews: Size-Overall, Comfort-Overall. The return rate is 0.9%.
When does demand for scream costume kids peak?
Demand peaks in Oct–Nov; the busiest month runs 345.7× the quietest.
What does it cost to enter the scream costume kids niche?
Listings span £8.96–£26.09; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.