How competitive is the Scream Costume Kids niche on Amazon United Kingdom?

5 brands and 35 sellers compete in Scream Costume Kids on Amazon United Kingdom. The top 5 Scream Costume Kids products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Scream Costume Kids?

Scream Costume Kids buyers on Amazon United Kingdom complain most about Size-Overall, Comfort-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Scream Costume Kids niche?

Scream Costume Kids sells for £15.16 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.96–£26.09. The average incumbent carries 549 reviews — the moat a new listing must climb.

Scream Costume Kids

brand-locked demand (top 5 brands take 100% of clicks) — Scream Costume Kids doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Scream Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scream Costume Kids is a £88K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.

Scream Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.2% over the last 90 days and 1.8% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr10K

Search volume / yr-36.2%321K

Conversion rate1.8%

Avg price£15.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 35

Top-5 product click share77%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Scream Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rubies Official Howling Ghost Costume -Large Age 8-10 years Halloween

Price: £9.96
Rating: 4.4/5
Reviews: 1,104
Age: 15y ago

Child Classic Ghost Face Scream 4 Fancy Dress Halloween Costume Up to 12 Years

Price: £26.07
Rating: 4.7/5
Reviews: 21
Age: 14y ago

Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat

Price: £11.37
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Rubies Official Howling Ghost Costume - Medium (5-7 Years) Halloween

Price: £9.76
Rating: 4.4/5
Reviews: 1,104
Age: 18y ago

Fun World Costumes Ghost Face with Knife Mask Accessory (Costume)

Price: £10.63
Rating: 4.4/5
Reviews: 467
Age: 13y ago

Newest

by launch date

Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat

Price: £11.37
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Hooded Cloak Long Robe Medieval Vampire Wizard Knight Cosplay Costume Kids

Price: £9.01
Rating: 3.8/5
Reviews: 9
Age: 1y ago

Lito Angels Girls Nun Costume Black Age 8-9 Years

Price: £23.56
Rating: 4.2/5
Reviews: 28
Age: 1y ago

Fun World Scream VI 6 Aged Ghost Face Mask

Price: £14.95
Rating: 4.5/5
Reviews: 1,220
Age: 3y ago

Kids Scream Aged Ghostface Medium

Price: £26.09
Rating: 4.5/5
Reviews: 172
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Fun World47%
Rubies37%
Scream7%
Lito Angels Children's Apparel5%
Oddfirm4%
Open — no brand owns it (0%)

Scream Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume321KCVR1.8%Products12Brands5Top 5 Brands100%OOS Rate31.7%Rating4.4★Reviews549Avg BSR#1,674

Peak months: Oct, Nov · busiest ÷ quietest = 345.7×

Top Scream Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ghostface costume kids37K/yr -40.2%0.6% conv.
scream costume kids127K/yr -38.0%0.0% conv.
ghost face costumes kids49K/yr -32.5%1.1% conv.
kids scream costume40K/yr +12.8%0.5% conv.
kids ghost face costume22K/yr -30.4%0.0% conv.
scream kids costume10K/yr -14.9%0.8% conv.
boys scream costume10K/yr -48.4%0.0% conv.
scream halloween costume kids12K/yr -73.9%0.0% conv.
scream costume kids 12-1312K/yr -93.9%0.0% conv.
scream costume kids 9-104K/yr -97.6%0.0% conv.

What reviews say buyers love and hate about Scream Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall33%

“This mask is good quality and looks amazing”

Advertised Vs Actual Product28%

“Perfect as expected”

Size-Overall17%

“it fits perfectly”

Collectibles11%

“been dying to start a mask collection”

What buyers complain about

50% of reviews

Size-Overall25%

“your chin might not fit perfectly lol”

Comfort-Overall25%

“and was uncomfortable. not from here.”

Scream Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Smell

18%

3Quality-Overall

4Advertised Vs Actual Product

5Durability

Common Scream Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scream Costume Kids 35/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -36.2% over the last 90 days.