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Scream Costume Kids

Fail

The top 5 brands take 100% of clicks, so Scream Costume Kids is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£88K/yr321K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
77%top-5 click share · 5 brands · 35 sellers

Flapen Score

Scream Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Scream Costume Kids is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scream Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scream Costume Kids 321K times last year and spent an estimated £88K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
1.8%
Market size, estimated
£88Ka year
Peak month
October345.7× the quietest month
Top search term
ghostface costume kids37K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £8.96 to £26.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £15.16 that is £8K to £11K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£8.96–£26.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£8K–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #1,674 within Dress-Up Accessories. It carries 549 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
92%
Out of stock, average day
31.7%
Average rank
#1,674in Dress-Up Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Scream Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Fun World47%
  • Rubies37%
  • Scream7%
  • Lito Angels Children's Apparel5%
  • Oddfirm4%
  • Open — no brand owns it (0%)

Demand

Scream Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 345.7×

Search terms

Top Scream Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostface costume kids37K/yr
  • scream costume kids127K/yr
  • ghost face costumes kids49K/yr
  • kids scream costume40K/yr
  • kids ghost face costume22K/yr
  • scream kids costume10K/yr
  • boys scream costume10K/yr
  • scream halloween costume kids12K/yr
  • scream costume kids 12-1312K/yr
  • scream costume kids 9-104K/yr

Reviews and returns

What reviews say buyers love and hate about Scream Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+2.98

your chin might not fit perfectly lol

Comfort-Overall25%+0.61

and was uncomfortable. not from here.

Love

Quality-Overall33%−0.20

This mask is good quality and looks amazing

Good quality

Great quality

Advertised Vs Actual Product28%−0.25

Perfect as expected

Just what I was looking for

Item exactly as described

Size-Overall17%+2.98

it fits perfectly

Good quality size good would recommend

Collectibles11%+1.30

been dying to start a mask collection

Return

0.9% Return rate 64% Fixable by listing

Size-Overall55%▁█▃▁██

your chin might not fit perfectly lol

Smell18%
Quality-Overall9%▁▁▁█▁▁
Advertised Vs Actual Product9%▁▁█▁▁▁
Durability9%▁▁█▁▁▁

FAQ

Common Scream Costume Kids questions

Answered from the same tracked data.