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Scream Costume

Fail

Demand is soft, at -50.4% this quarter, so Scream Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£209K/yr926K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
57%top-5 click share · 10 brands · 43 sellers

Flapen Score

Scream Costume against its category

The dotted line is the Toys & Games average. Past it, Scream Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scream Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scream Costume 926K times last year and spent an estimated £209K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 926K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
926K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
1.3%
Market size, estimated
£209Ka year
Peak month
October145.0× the quietest month
Top search term
ghostface costume181K searches a year

02 · Price

A sale here is worth £18.03.

Listings sell for £18.03 on average, from £8.35 to £42.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £18.03 that is £9K to £14K a year per listing.

Average price
£18.03inside the $15 to $100 sweet spot
Price range
£8.35–£42.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #2,145 within Dress-Up Accessories. It carries 668 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
80%
Out of stock, average day
27.7%
Average rank
#2,145in Dress-Up Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scream Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£83K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

43

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

10%

  • Fun World55%
  • A2ZFD12%
  • Seaehey9%
  • Scream7%
  • jokeshop5%
  • kinstell3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Scream Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 145.0×

Search terms

Top Scream Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostface costume181K/yr
  • scream costume202K/yr
  • ghost face costumes82K/yr
  • ghost face costume45K/yr
  • ghostface costume kids37K/yr
  • scream costume kids127K/yr
  • scream costume adult28K/yr
  • ghostface robe12K/yr
  • scream outfit13K/yr
  • ghostface cloak14K/yr

Reviews and returns

What reviews say buyers love and hate about Scream Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

your chin might not fit perfectly lol

Size is tight

Smell17%+0.42

This mask smells banging

Color17%−0.22

Blueish hue

Advertised Vs Actual Product8%+0.95

Except for, I got the classic Ghostface mask and not the Aged one that is advertised in the product

Comfort-Overall8%+0.37

and was uncomfortable. not from here.

Love

Quality-Overall35%+2.74

Great quality and great looking, recommend the product and if you looking for the ghost face mask thats the one you looking for

This mask is good quality and looks amazing

Good quality

Advertised Vs Actual Product17%+0.95

Did the job

Perfect as expected

Just what I was looking for

Size-Overall16%−0.09

it fits perfectly

Fits

Good quality size good would recommend

Comfort-Overall10%+0.37

Comfortable

it was comfortable to wear for the evening

SERIOUSLY ITS SO COMFORTABLE

Collectibles6%+0.42

been dying to start a mask collection

Return

1.2% Return rate 42% Fixable by listing

Size-Overall34%▁▄▅▆█▆

your chin might not fit perfectly lol

Size is tight

Quality-Overall25%▁▄▇▅▅█
Material Quality15%▁█▂▁▄▁
Smell6%▁▁▁█▁▁

This mask smells banging

Thin2%▁█▁▁▁▁

FAQ

Common Scream Costume questions

Answered from the same tracked data.