How competitive is the Scream Costume niche on Amazon United Kingdom?

10 brands and 43 sellers compete in Scream Costume on Amazon United Kingdom. The top 5 Scream Costume products take 57% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Scream Costume?

Scream Costume buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Color, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Scream Costume niche?

Scream Costume sells for £18.03 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.35–£42.11. The average incumbent carries 668 reviews — the moat a new listing must climb.

Scream Costume

soft demand (-50.4% this quarter) — Scream Costume doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Scream Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scream Costume is a £209K/yr Amazon United Kingdom market (926K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Scream Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.4% over the last 90 days and 1.3% of searches end in a purchase.

£209K

revenue / yr

Units sold / yr20K

Search volume / yr-50.4%926K

Conversion rate1.3%

Avg price£18.03

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 43

Top-5 product click share57%

Open market13%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Scream Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chaks Adult Scream Fancy Dress Costume Standard

Price: £25.35
Rating: 4.5/5
Reviews: 3,392
Age: 19y ago

Fun World Scream Ghost Face Costume

Price: £32.44
Rating: 4.1/5
Reviews: 181
Age: 3y ago

Scream Officially Licensed Movie Mask

Price: £8.96
Rating: 4.4/5
Reviews: 1,078
Age: 9y ago

Adult Mens Official Scream AGED Ghost Face Costume + Black Gloves + Bloody Blade : Halloween Horror Film Theme Fancy Dress

Price: £42.11
Rating: 4.9/5
Reviews: 16
Age: 2y ago

Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween

Price: £9.88
Rating: 4.1/5
Reviews: 112
Age: 2y ago

Newest

by launch date

Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat

Price: £11.37
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Adult Scary Movie Ghost Costume Black Scream Halloween Fancy Dress Outfit (Robe Mask With Tongue Gloves & Knife) - One Size

Price: £16.94
Rating: 4.5/5
Reviews: 11
Age: 9mo ago

Ghostface Costume Scream Costume Adult Black Hooded Robe Blood Ghost Face Mask Filled Fake Knife Prop Skeleton Necklace Stickers Halloween Horror Fancy Dress Character Outfit

Price: £18.76
Rating: 4.6/5
Reviews: 3
Age: 1y ago

Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween

Price: £9.88
Rating: 4.1/5
Reviews: 112
Age: 2y ago

Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween

Price: £10.93
Rating: 4.1/5
Reviews: 112
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

10%

Fun World55%
A2ZFD12%
Seaehey9%
Scream7%
jokeshop5%
kinstell3%
Open — no brand owns it (4 brands, 10%)

Scream Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume926KCVR1.3%Products20Brands10Top 5 Brands87%OOS Rate27.7%Rating4.5★Reviews668Avg BSR#2,145

Peak months: Oct, Nov · busiest ÷ quietest = 145.0×

Top Scream Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ghostface costume181K/yr -54.0%0.8% conv.
scream costume202K/yr -54.3%0.8% conv.
ghost face costumes82K/yr -40.6%0.7% conv.
ghost face costume45K/yr -35.7%0.9% conv.
ghostface costume kids37K/yr -40.2%0.6% conv.
scream costume kids127K/yr -38.0%0.0% conv.
scream costume adult28K/yr -64.7%3.0% conv.
ghostface robe12K/yr -64.5%0.8% conv.
scream outfit13K/yr -38.1%0.2% conv.
ghostface cloak14K/yr -59.4%0.3% conv.

What reviews say buyers love and hate about Scream Costume

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall35%

“Great quality and great looking, recommend the product and if you looking for the ghost face mask thats the one you looking for”

Advertised Vs Actual Product17%

“Did the job”

Size-Overall16%

“it fits perfectly”

Comfort-Overall10%

“Comfortable”

Collectibles6%

“been dying to start a mask collection”

What buyers complain about

75% of reviews

Size-Overall25%

“your chin might not fit perfectly lol”

Smell17%

“This mask smells banging”

Color17%

“Blueish hue”

Advertised Vs Actual Product8%

“Except for, I got the classic Ghostface mask and not the Aged one that is advertised in the product”

Comfort-Overall8%

“and was uncomfortable. not from here.”

Scream Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

34%

2Quality-Overall

25%

3Material Quality

15%

4Smell

5Thin

Common Scream Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scream Costume 43/100 on Amazon United Kingdom — Skip it. The niche generates £209K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -50.4% over the last 90 days.