Scream Costume

Shoppers searched for this 926K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months

926K

Growth, 90 days vs prior 90

-50.4%

Conversion, latest week

1.3%

Market size, estimated

£209Ka year

Peak month

October145.0× the quietest month

Top search term

ghostface costume181K searches a year

Listings sell for £18.03 on average, from £8.35 to £42.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £18.03 that is £9K to £14K a year per listing.

Average price

£18.03inside the $15 to $100 sweet spot

Price range

£8.35–£42.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£9K–£14K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

35% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #2,145 within Dress-Up Accessories. It carries 668 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

80%

Out of stock, average day

27.7%

Average rank

#2,145in Dress-Up Accessories

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

668per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months