scream costume
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.03avg listing price — sweet spot $15–$100
Price range
Great£8.35–£42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£209K£209K/yr · 926K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scream costume is a £209K/yr Amazon United Kingdom market (926K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
scream costume market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £270K–£361K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #2,145
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 35%
- Out of stock
- 27.7%
- Avg brand age
- 40 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
43
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
10%
- Fun World55%
- A2ZFD12%
- Seaehey9%
- Scream7%
- jokeshop5%
- kinstell3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 145.0×
Top scream costume search terms
- ghostface costume181K/yr
- scream costume202K/yr
- ghost face costumes82K/yr
- ghost face costume45K/yr
- ghostface costume kids37K/yr
- scream costume kids127K/yr
- scream costume adult28K/yr
- ghostface robe12K/yr
- scream outfit13K/yr
- ghostface cloak14K/yr
Top scream costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chaks Adult Scream Fancy Dress Costume Standard
Fun World£25.354.5★3,392 rev
Fun World Scream Ghost Face Costume
Fun World£32.444.1★181 rev
Scream Officially Licensed Movie Mask
Scream£8.964.4★1,078 rev
Adult Mens Official Scream AGED Ghost Face Costume + Black Gloves + Bloody Blade : Halloween Horror Film Theme Fancy Dress
A2ZFD£42.114.9★16 rev
Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween
Seaehey£9.884.1★112 rev
Newest
by launch date
Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat
Fun World£11.371 rev
Adult Scary Movie Ghost Costume Black Scream Halloween Fancy Dress Outfit (Robe Mask With Tongue Gloves & Knife) - One Size
jokeshop£16.9411 rev
Ghostface Costume Scream Costume Adult Black Hooded Robe Blood Ghost Face Mask Filled Fake Knife Prop Skeleton Necklace Stickers Halloween Horror Fancy Dress Character Outfit
Satar Refes£18.763 rev
Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween
Seaehey£9.88112 rev
Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween
Seaehey£10.93112 rev
Trending
90-day click momentumBlack Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween
Seaehey£9.884.1★
Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat
Fun World£11.375.0★
A2ZFD Adult Mens Official Scream Ghost Face Costume + Black Gloves + Bloody Blade : Halloween Fancy Dress 2877WC CS1
A2ZFD£28.355.0★
Ghostface Costume Scream Costume Adult Black Hooded Robe Blood Ghost Face Mask Filled Fake Knife Prop Skeleton Necklace Stickers Halloween Horror Fancy Dress Character Outfit
Satar Refes£18.764.6★
Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween
Seaehey£10.934.1★
What buyers say about scream costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and great looking, recommend the product and if you looking for the ghost face mask thats the one you looking for”
“Did the job”
“it fits perfectly”
“Comfortable”
“been dying to start a mask collection”
“The mask design was nice”
“Durable”
What buyers complain about
“your chin might not fit perfectly lol”
“This mask smells banging”
“Blueish hue”
“Except for, I got the classic Ghostface mask and not the Aged one that is advertised in the product”
“and was uncomfortable. not from here.”
Top return reasons
Common questions
- Is scream costume profitable to sell on Amazon United Kingdom?
- The niche generates £209K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the scream costume niche?
- 10 brands and 43 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in scream costume?
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 1.2%.
- When does demand for scream costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 145.0× the quietest.
- What does it cost to enter the scream costume niche?
- Listings span £8.35–£42.11; the average listing price is £18.03 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.