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Scratch Art for Kids

Maybe

Returns run at only 0.5% of orders. But prices span $3.44–$15.61, mostly outside the sweet spot, so Scratch Art for Kids is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£185K/yr416K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
38%top-5 click share · 32 brands · 45 sellers

Flapen Score

Scratch Art for Kids against its category

The dotted line is the Toys & Games average. Past it, Scratch Art for Kids is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scratch Art for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scratch Art for Kids 416K times last year and spent an estimated £185K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.5%
Market size, estimated
£185Ka year
Peak month
December4.0× the quietest month
Top search term
scratch art155K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.44 to £15.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.04 that is £4K to £6K a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.44–£15.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #44 within Arts & Crafts. It carries 1,151 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#44in Arts & Crafts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,151per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Scratch Art for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

45

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

38%

Top 20: 78%

Open market

49%

  • Vicloon14%
  • Skillmatics10%
  • Dkibtol8%
  • VLYX7%
  • Kesote6%
  • ZMLM6%

Demand

Scratch Art for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Scratch Art for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scratch art155K/yr
  • scratch art for kids98K/yr
  • scratch art for adults65K/yr
  • scratch book9K/yr
  • foil art for adults14K/yr
  • scratch art book11K/yr
  • rainbow scratch paper9K/yr
  • rainbow scratch art9K/yr
  • kids scratch art5K/yr
  • adult scratch art8K/yr

Reviews and returns

What reviews say buyers love and hate about Scratch Art for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.14

Boards not as big as I was expecting

Too small

The scratch tiles are small

Quality-Overall19%−0.02

Absolute rubbish

Poor quality rip off for size

The quality is not quite so good

Instructions/User Manual/Troubleshooting6%−0.01

Unfortunately, the Mum didn't read the instructions before starting so nearly ruined it, so I recommend other purchasers read unstructions beforehand

Adhesion/Stickiness6%+0.12

It easy to lose the stick pencil because its not attached to the book

Value For Money4%+0.73

and therefore not value for money

Waste of money

Love

Fun/Entertainment Experience21%+1.62

Great little toy

Keeps the little ones engaged

Good fun

Value For Money19%+0.73

Excellent value

Good for price

Worth the money

Quality-Overall14%−0.02

Good quality

the boards seem a good quality

good quality card

Gifting Purpose12%+1.26

Brought as a gift

Great gift

Fantastic gift for birthday

Ease Of Use5%

Easy to use

easy to do and relaxing

The fine-point tools are easy to use

Return

0.5% Return rate 60% Fixable by listing

Size-Overall43%▁▄█▇▃▄

Boards not as big as I was expecting

Too small

The scratch tiles are small

Advertised Vs Actual Product15%▅█▁▂▁▂
Quality-Overall13%▅▁▁▂█▄

Absolute rubbish

Poor quality rip off for size

The quality is not quite so good

Value For Money6%█▁▄▁▁█

and therefore not value for money

Waste of money

Scratch Resistance3%▁▁▅█▁▆

FAQ

Common Scratch Art for Kids questions

Answered from the same tracked data.