Is scrabble deluxe profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (40/100).

How competitive is the scrabble deluxe niche?

7 brands and 99 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in scrabble deluxe?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adjustability/Rotatability/Reclining. The return rate is 0.8%.

When does demand for scrabble deluxe peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the scrabble deluxe niche?

Listings span £6.55–£78.74; the average listing price is £38.13 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.

scrabble deluxe

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£38.13

avg listing price — sweet spot $15–$100

Price range

Great£6.55–£78.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good557.36

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Market size

Bad£16K

£16K/yr · 30K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, scrabble deluxe is a £16K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

scrabble deluxe market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £10K–£19K; units × avg price
Conversion rate: 1.4%
Avg BSR: #504
Page quality: 0%
Prime: 71%
Sponsored: 14%
Out of stock: 16.2%
Avg brand age: 72 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Ideal40%
Scrabble25%
Winning Solutions11%
Mattel9%
Juegos Mattel8%
KOMODO5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top scrabble deluxe search terms

deluxe scrabble9K/yr -8.5%0.6% conv.
scrabble deluxe8K/yr -39.9%0.7% conv.
scrabble turntable6K/yr -39.2%4.2% conv.
scrabble deluxe edition5K/yr -7.7%0.8% conv.
scrabble board game uk deluxe2K/yr -19.8%1.8% conv.

All search terms

Top scrabble deluxe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages

Scrabble£78.740.0★0 rev

Ideal£12.484.3★97 rev

WS Game Company Scrabble Deluxe Travel Edition - Word Game Alphabet Theme 2-4 Players Ages 8+

Winning Solutions£35.274.5★1,768 rev

Ideal£42.204.5★15 rev

Komodo 12 Inch Rotating Platform Lazy Susan Spinning Craft Turntable

KOMODO£6.554.6★1,365 rev

Newest

by launch date

Panda Ant Board Game Lazy Susan for Scrabble 360 Rotating Tray & Magnetic Tiles

Panda Ant£23.7610 rev

11mo ago

Ideal£42.2015 rev

2y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition

Juegos Mattel£9.351,854 rev

2y ago

Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages

Scrabble£78.740 rev

3y ago

Ideal£12.4897 rev

3y ago

What buyers say about scrabble deluxe

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience26%

“Good fun”

Value For Money17%

“well worth every penny”

Quality-Overall9%

“good quality board and pieces”

Trivia Games7%

“Great economical Scrabble Game”

Gifting Purpose5%

“was delighted with the gift”

Reading/Writing Skills4%

“Always a great game to help with spellings”

Strength4%

“but well built”

Advertised Vs Actual Product3%

“As described”

Material Quality3%

“Good materials”

Ease Of Use3%

“easy to use and store”

What buyers complain about

Size-Overall29%

“The tiles are not consistent sizes”

Quality-Overall10%

“Overall quality is very poor”

Adjustability/Rotatability/Reclining7%

“it is not possible to rotate the item smoothly”

Magnetic Strength/Adsorption6%

“When you put your standard Scrabble board on the turntable the magnetic tiles dont stay in place”

Portability6%

“No way could you use this whilst travelling”

Balance/Stability4%

“the item is not stable - it wobbles even with no board on it”

Strength4%

“Its very flimsy compared to the original scrabble”

Material Quality4%

“The tile bag is cheap plastic”

Weight Heavy2%

“The planters are very heavy”

Defective Material/Parts2%

“Pieces do not fit into the squares making it difficult to use”

Top return reasons

Size-Overall51%

Defective Material/Parts8%

Quality-Overall7%

Gifting Purpose5%

Functionality-Overall3%

Weight Heavy3%

Product Condition2%

Adhesion/Stickiness2%

Ease Of Use2%

Mechanism Issues1%

Common questions

Is scrabble deluxe profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (40/100).
How competitive is the scrabble deluxe niche?: 7 brands and 99 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in scrabble deluxe?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adjustability/Rotatability/Reclining. The return rate is 0.8%.
When does demand for scrabble deluxe peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the scrabble deluxe niche?: Listings span £6.55–£78.74; the average listing price is £38.13 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.