Scrabble Deluxe
FailShoppers spend only $16K a year here, so Scrabble Deluxe is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £16K/yr30K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 99 sellers
Flapen Score
Scrabble Deluxe against its category
The dotted line is the Toys & Games average. Past it, Scrabble Deluxe is stronger. Inside it, weaker.
Market
The Scrabble Deluxe market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scrabble Deluxe 30K times last year and spent an estimated £16K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £16Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- deluxe scrabble9K searches a year
02 · Price
A sale here is worth £38.13.
Listings sell for £38.13 on average, from £6.55 to £78.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £38.13 that is £0 to £4K a year per listing.
- Average price
- £38.13inside the $15 to $100 sweet spot
- Price range
- £6.55–£78.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #504 within Games & Accessories. It carries 557 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 71%
- Out of stock, average day
- 16.2%
- Average rank
- #504in Games & Accessories
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 557per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Scrabble Deluxe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Ideal | Scrabble: Classic Deluxe Wooden Turntable for easily rotating your game board | Classic Games | Word Games | For 2-4 Players | Ages 10+ Holds standard Scrabble boards up to 36cm x 36cm 11216
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 3y ago

WS Game Company Scrabble Deluxe Travel Edition - Word Game Alphabet Theme 2-4 Players Ages 8+
- Price
- £35.27
- Rating
- 4.5/5
- Reviews
- 1,768
- Age
- 8y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Komodo 12 Inch Rotating Platform Lazy Susan Spinning Craft Turntable
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 1,365
- Age
- 12y ago
Trending
90-day click momentum
Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Jeu Mattel - Scrabble Deluxe (French Version)
- Price
- £51.57
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 12y ago

Scrabble Deluxe New Version
- Price
- £59.98
- Rating
- 4.3/5
- Reviews
- 399
- Age
- 12y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

Scrabble Deluxe
- Price
- £67.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 25y ago
Newest
by launch date
Panda Ant Board Game Lazy Susan for Scrabble 360 Rotating Tray & Magnetic Tiles
- Price
- £23.76
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 11mo ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Ideal | Scrabble: Classic Deluxe Wooden Turntable for easily rotating your game board | Classic Games | Word Games | For 2-4 Players | Ages 10+ Holds standard Scrabble boards up to 36cm x 36cm 11216
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
99
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Ideal40%
- Scrabble25%
- Winning Solutions11%
- Mattel9%
- Juegos Mattel8%
- KOMODO5%
- Open — no brand owns it (1 brand, 2%)
Demand
Scrabble Deluxe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Scrabble Deluxe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deluxe scrabble9K/yr
- scrabble deluxe8K/yr
- scrabble turntable6K/yr
- scrabble deluxe edition5K/yr
- scrabble board game uk deluxe2K/yr
Reviews and returns
What reviews say buyers love and hate about Scrabble Deluxe
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tiles are not consistent sizes
Too small
Small for travel
Overall quality is very poor
Scrabble board was very cheap and substandard
making it feel cheap
it is not possible to rotate the item smoothly
Turntable does not rotate smoothly
Also the rotating board can be irritating because of the slight wobble
When you put your standard Scrabble board on the turntable the magnetic tiles dont stay in place
Cant see the relevance of the magnetic scrabble tiles
Not magnetic, tiny pieces, sent it back
No way could you use this whilst travelling
Cant use for travel
Not fit for travel
Love
Good fun
Great family fun game
Good family game
well worth every penny
Well worth the money
Good value
good quality board and pieces
Good quality
the bag is of decent quality
Great economical Scrabble Game
I can play real Scrabble with real people again
Scrabble ++ Fabulous loved this what a bargain
was delighted with the gift
Makes a nice useful gift
Perfect Christmas gift
Return
0.8% Return rate 61% Fixable by listing
The tiles are not consistent sizes
Too small
Small for travel
Pieces do not fit into the squares making it difficult to use
Overall quality is very poor
Scrabble board was very cheap and substandard
making it feel cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrabble Deluxe questions
Answered from the same tracked data.









