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Scrabble Deluxe

a small market ($16K/yr) — Scrabble Deluxe doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 4Growth 12Conversion 18Competition 27Returns 96Price range 86Avg price 95Brand share 18Review moat 74Quality gap 76
This niche Category average

Is Scrabble Deluxe profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scrabble Deluxe is a £16K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Scrabble Deluxe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.7% over the last 90 days and 1.4% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr500
Search volume / yr-26.7%30K
Conversion rate1.4%
Avg price£38.13

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 99
Top-5 product click share69%
Open market7%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement14%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews557

Top Scrabble Deluxe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£818£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

99

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Ideal40%
  • Scrabble25%
  • Winning Solutions11%
  • Mattel9%
  • Juegos Mattel8%
  • KOMODO5%
  • Open — no brand owns it (1 brand, 2%)

Scrabble Deluxe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR1.4%Products14Brands7Top 5 Brands93%OOS Rate16.2%Rating4.3★Reviews557Avg BSR#504
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Top Scrabble Deluxe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deluxe scrabble9K/yr
  • scrabble deluxe8K/yr
  • scrabble turntable6K/yr
  • scrabble deluxe edition5K/yr
  • scrabble board game uk deluxe2K/yr

What reviews say buyers love and hate about Scrabble Deluxe

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience26%

Good fun

Value For Money17%

well worth every penny

Quality-Overall9%

good quality board and pieces

Trivia Games7%

Great economical Scrabble Game

Gifting Purpose5%

was delighted with the gift

What buyers complain about

73% of reviews
Size-Overall29%

The tiles are not consistent sizes

Quality-Overall10%

Overall quality is very poor

Adjustability/Rotatability/Reclining7%

it is not possible to rotate the item smoothly

Magnetic Strength/Adsorption6%

When you put your standard Scrabble board on the turntable the magnetic tiles dont stay in place

Portability6%

No way could you use this whilst travelling

Scrabble Deluxe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Defective Material/Parts
8%
3Quality-Overall
7%
4Gifting Purpose
5%
5Functionality-Overall
3%

Common Scrabble Deluxe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrabble Deluxe 40/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.7% over the last 90 days.
Search demand for Scrabble Deluxe on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.6× the quietest.