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Scrabble Deluxe

Fail

Shoppers spend an estimated $16K a year here, so Scrabble Deluxe is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£16K/yr30K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
69%top-5 click share · 7 brands · 99 sellers

Flapen Score

Scrabble Deluxe against its category

The dotted line is the Toys & Games average. Past it, Scrabble Deluxe is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrabble Deluxe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrabble Deluxe 30K times last year and spent an estimated £16K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
1.4%
Market size, estimated
£16Ka year
Peak month
December4.6× the quietest month
Top search term
deluxe scrabble9K searches a year

02 · Price

A sale here is worth £38.13.

Listings sell for £38.13 on average, from £6.55 to £78.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £38.13 that is £0 to £4K a year per listing.

Average price
£38.13inside the $15 to $100 sweet spot
Price range
£6.55–£78.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #504 within Games & Accessories. It carries 557 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
16.2%
Average rank
#504in Games & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Scrabble Deluxe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£818£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

99

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

2%

  • Ideal40%
  • Scrabble25%
  • Winning Solutions11%
  • Mattel9%
  • Juegos Mattel8%
  • KOMODO5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Scrabble Deluxe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Scrabble Deluxe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deluxe scrabble9K/yr
  • scrabble deluxe8K/yr
  • scrabble turntable6K/yr
  • scrabble deluxe edition5K/yr
  • scrabble board game uk deluxe2K/yr

Reviews and returns

What reviews say buyers love and hate about Scrabble Deluxe

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Size-Overall”
0.8%of orders come back
“The tiles are not consistent sizes”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scrabble Deluxe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data