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Scrabble Deluxe

Fail

Shoppers spend only $16K a year here, so Scrabble Deluxe is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£16K/yr30K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
69%top-5 click share · 7 brands · 99 sellers

Flapen Score

Scrabble Deluxe against its category

The dotted line is the Toys & Games average. Past it, Scrabble Deluxe is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrabble Deluxe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrabble Deluxe 30K times last year and spent an estimated £16K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
1.4%
Market size, estimated
£16Ka year
Peak month
December4.6× the quietest month
Top search term
deluxe scrabble9K searches a year

02 · Price

A sale here is worth £38.13.

Listings sell for £38.13 on average, from £6.55 to £78.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £38.13 that is £0 to £4K a year per listing.

Average price
£38.13inside the $15 to $100 sweet spot
Price range
£6.55–£78.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #504 within Games & Accessories. It carries 557 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
16.2%
Average rank
#504in Games & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Scrabble Deluxe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£818£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

99

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Ideal40%
  • Scrabble25%
  • Winning Solutions11%
  • Mattel9%
  • Juegos Mattel8%
  • KOMODO5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Scrabble Deluxe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Scrabble Deluxe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deluxe scrabble9K/yr
  • scrabble deluxe8K/yr
  • scrabble turntable6K/yr
  • scrabble deluxe edition5K/yr
  • scrabble board game uk deluxe2K/yr

Reviews and returns

What reviews say buyers love and hate about Scrabble Deluxe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.19

The tiles are not consistent sizes

Too small

Small for travel

Quality-Overall10%

Overall quality is very poor

Scrabble board was very cheap and substandard

making it feel cheap

Adjustability/Rotatability/Reclining7%−0.04

it is not possible to rotate the item smoothly

Turntable does not rotate smoothly

Also the rotating board can be irritating because of the slight wobble

Magnetic Strength/Adsorption6%−0.05

When you put your standard Scrabble board on the turntable the magnetic tiles dont stay in place

Cant see the relevance of the magnetic scrabble tiles

Not magnetic, tiny pieces, sent it back

Portability6%−0.04

No way could you use this whilst travelling

Cant use for travel

Not fit for travel

Love

Fun/Entertainment Experience26%+2.26

Good fun

Great family fun game

Good family game

Value For Money17%+1.03

well worth every penny

Well worth the money

Good value

Quality-Overall9%

good quality board and pieces

Good quality

the bag is of decent quality

Trivia Games7%+0.30

Great economical Scrabble Game

I can play real Scrabble with real people again

Scrabble ++ Fabulous loved this what a bargain

Gifting Purpose5%+0.35

was delighted with the gift

Makes a nice useful gift

Perfect Christmas gift

Return

0.8% Return rate 61% Fixable by listing

Size-Overall51%▁▇▅▇██

The tiles are not consistent sizes

Too small

Small for travel

Defective Material/Parts8%▇▇▁▃█▃

Pieces do not fit into the squares making it difficult to use

Quality-Overall7%█▃▄▂▂▃

Overall quality is very poor

Scrabble board was very cheap and substandard

making it feel cheap

Gifting Purpose5%▁▁█▇▅▃
Functionality-Overall3%▁▁▃█▁▆

FAQ

Common Scrabble Deluxe questions

Answered from the same tracked data.