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Scarecrow Costume

soft demand (-75.2% this quarter) — Scarecrow Costume doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 13Growth 0Conversion 36Competition 62Returns 45Price range 78Avg price 84Brand share 82Review moat 92Quality gap 60
This niche Category average

Is Scarecrow Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scarecrow Costume is a £51K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 46/100.

Scarecrow Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -75.2% over the last 90 days and 2.8% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr2K
Search volume / yr-75.2%98K
Conversion rate2.8%
Avg price£18.52

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers24 · 41
Top-5 product click share48%
Open market47%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement74%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews159

Top Scarecrow Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24 rising

Sellers

41

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

38%

  • I LOVE FANCY DRESS11%
  • Horolam11%
  • UxClishe10%
  • Morph10%
  • amscan10%
  • MUNSKT10%

Scarecrow Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR2.8%Products35Brands24Top 5 Brands53%OOS Rate20.0%Rating4.4★Reviews159Avg BSR#2,534
13K8KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 22.7×

Top Scarecrow Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scarecrow costume59K/yr
  • scarecrow costume kids13K/yr
  • scarecrow costume adult10K/yr
  • kids scarecrow costume6K/yr
  • scarecrow accessories5K/yr
  • scarecrow costume women6K/yr

What reviews say buyers love and hate about Scarecrow Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Size-Overall25%

Good sizing

Value For Money23%

Did the job for a reasonable price

Quality-Overall17%

In general a well made product

Advertised Vs Actual Product13%

appearance as per advert

Comfort-Overall6%

comfortable to wear throguhout the night

What buyers complain about

100% of reviews
Size-Overall100%

the hat doesn't even fit my 5 year old

Scarecrow Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
79%
2Quality-Overall
3%
3Defective Material/Parts
3%
4Value For Money
2%
5Advertised Vs Actual Product
2%

Common Scarecrow Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scarecrow Costume 46/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -75.2% over the last 90 days.
Search demand for Scarecrow Costume on Amazon United Kingdom peaks in Mar–Sep–Oct–Nov, where the busiest month runs 22.7× the quietest.