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Scarecrow Costume

Fail

Demand is soft, at -75.2% this quarter, so Scarecrow Costume is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£51K/yr98K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
48%top-5 click share · 24 brands · 41 sellers

Flapen Score

Scarecrow Costume against its category

The dotted line is the Toys & Games average. Past it, Scarecrow Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scarecrow Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scarecrow Costume 98K times last year and spent an estimated £51K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
2.8%
Market size, estimated
£51Ka year
Peak month
October22.7× the quietest month
Top search term
scarecrow costume59K searches a year

02 · Price

A sale here is worth £18.52.

Listings sell for £18.52 on average, from £5.87 to £49.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price
£18.52inside the $15 to $100 sweet spot
Price range
£5.87–£49.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #2,534 within Dress-Up Accessories. It carries 159 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
20.0%
Average rank
#2,534in Dress-Up Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
35

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scarecrow Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24 rising

Sellers

41

Est. top-5 brand share

53%

Top 20: 97%

Est. top-5 click share

48%

Top 20: 86%

Open market

38%

  • I LOVE FANCY DRESS11%
  • Horolam11%
  • UxClishe10%
  • Morph10%
  • amscan10%
  • MUNSKT10%

Demand

Scarecrow Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 22.7×

Search terms

Top Scarecrow Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scarecrow costume59K/yr
  • scarecrow costume kids13K/yr
  • scarecrow costume adult10K/yr
  • kids scarecrow costume6K/yr
  • scarecrow accessories5K/yr
  • scarecrow costume women6K/yr

Reviews and returns

What reviews say buyers love and hate about Scarecrow Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
3.4%of orders come back
“the hat doesn't even fit my 5 year old”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Scarecrow Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data