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Scarecrow Costume

Fail

Demand is soft, at -75.2% this quarter, so Scarecrow Costume is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£51K/yr98K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
48%top-5 click share · 24 brands · 41 sellers

Flapen Score

Scarecrow Costume against its category

The dotted line is the Toys & Games average. Past it, Scarecrow Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scarecrow Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scarecrow Costume 98K times last year and spent an estimated £51K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
2.8%
Market size, estimated
£51Ka year
Peak month
October22.7× the quietest month
Top search term
scarecrow costume59K searches a year

02 · Price

A sale here is worth £18.52.

Listings sell for £18.52 on average, from £5.87 to £49.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price
£18.52inside the $15 to $100 sweet spot
Price range
£5.87–£49.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #2,534 within Dress-Up Accessories. It carries 159 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
20.0%
Average rank
#2,534in Dress-Up Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scarecrow Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24 rising

Sellers

41

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

38%

  • I LOVE FANCY DRESS11%
  • Horolam11%
  • UxClishe10%
  • Morph10%
  • amscan10%
  • MUNSKT10%

Demand

Scarecrow Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 22.7×

Search terms

Top Scarecrow Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scarecrow costume59K/yr
  • scarecrow costume kids13K/yr
  • scarecrow costume adult10K/yr
  • kids scarecrow costume6K/yr
  • scarecrow accessories5K/yr
  • scarecrow costume women6K/yr

Reviews and returns

What reviews say buyers love and hate about Scarecrow Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%0.00

the hat doesn't even fit my 5 year old

SIZE UP

Love

Size-Overall25%0.00

Good sizing

Fantastic fit and looks brilliant on

Value For Money23%+2.38

Did the job for a reasonable price

Well worth the money

Quality-Overall17%+1.62

In general a well made product

Good quality

Absolutely brilliant product

Advertised Vs Actual Product13%−0.18

appearance as per advert

Comfort-Overall6%−0.09

comfortable to wear throguhout the night

Return

3.4% Return rate 87% Fixable by listing

Size-Overall79%▁██▆▇▇

the hat doesn't even fit my 5 year old

SIZE UP

Quality-Overall3%▁▁█▁▁▁
Defective Material/Parts3%▁▁▁█▅▇
Value For Money2%▁▁█▁▁▁
Advertised Vs Actual Product2%▁▁▁█▅▁

FAQ

Common Scarecrow Costume questions

Answered from the same tracked data.