Is scarecrow costume profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -75.2%. Flapen's verdict: Skip it (46/100).

How competitive is the scarecrow costume niche?

24 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in scarecrow costume?

Top complaints mined from reviews: Size-Overall. The return rate is 3.4%.

When does demand for scarecrow costume peak?

Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 22.7× the quietest.

What does it cost to enter the scarecrow costume niche?

Listings span £5.87–£49.96; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.

scarecrow costume

Skip it

Soft demand (-75.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Great158.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.52

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great£5.87–£49.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£51K

£51K/yr · 98K searches

Growth

Bad-75.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, scarecrow costume is a £51K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

scarecrow costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £28K–£37K; units × avg price
Conversion rate: 2.8%
Avg BSR: #2,534
Page quality: 0%
Prime: 89%
Sponsored: 74%
Out of stock: 20.0%
Avg brand age: 33 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

38%

I LOVE FANCY DRESS11%
Horolam11%
UxClishe10%
Morph10%
amscan10%
MUNSKT10%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -75.2% search growth over the last 90 days.

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 22.7×

Open Trend

Top scarecrow costume search terms

scarecrow costume59K/yr -60.5%2.1% conv.
scarecrow costume kids13K/yr -88.2%2.4% conv.
scarecrow costume adult10K/yr -87.7%3.5% conv.
kids scarecrow costume6K/yr -77.3%1.6% conv.
scarecrow accessories5K/yr -81.1%5.3% conv.
scarecrow costume women6K/yr -75.3%1.0% conv.

All search terms

Top scarecrow costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horolam 7PCS Scarecrow Costume Accessories Straw Set and Scarecrow Hat for Adult for World Book Day Cosplay Dress Up

Horolam£11.474.5★206 rev

UxClishe 8Pcs Scarecrow Costume Accessories Set for Adults Fancy Dress Sets with Hat Neck Arms Ankles Face Decals Rope Belt for Halloween Cosplay World Book Day Fall Festival Party Kit

UxClishe£9.160.0★0 rev

amscan Scarecrow Mens Fancy Dress Halloween Fairytale Book Week Adults Costume Outfit (Standard Size)

amscan£32.794.3★401 rev

MUNSKT 6PCS Scarecrow Costume Accessories - 1 Scarecrow Hat + 1 Neck Straw Piece + 2 Wrist Cuffs + 2 Ankle Cuffs Adjustable Velcro for Adult Cosplay Halloween Christmas Dress Up

MUNSKT£8.234.0★4 rev

Kids Scarecrow Costume - Large - Brown Top & Green Trousers With Faux Straw - Kids World Book Day Book Week Fancy Dress Costume

I LOVE FANCY DRESS£15.414.6★135 rev

Newest

by launch date

AYYOHON Scarecrow Costume Men Green Shirt Red Pants Hood Witch Hat Ropes Straw Wizard Kit for Halloween Cosplay Outfits 2XL

AYYOHON£49.960 rev

2mo ago

UxClishe 8Pcs Scarecrow Costume Accessories Set for Adults Fancy Dress Sets with Hat Neck Arms Ankles Face Decals Rope Belt for Halloween Cosplay World Book Day Fall Festival Party Kit

UxClishe£9.160 rev

4mo ago

MUNSKT 6PCS Scarecrow Costume Accessories - 1 Scarecrow Hat + 1 Neck Straw Piece + 2 Wrist Cuffs + 2 Ankle Cuffs Adjustable Velcro for Adult Cosplay Halloween Christmas Dress Up

MUNSKT£8.234 rev

8mo ago

WaaRiuQ Scarecrow Costume 7-Piece Set with Scarecrow Hat and Straw Accessories for Halloween Role-Playing Themed Parties and Harvest Festivals

WaaRiuQ£10.723 rev

10mo ago

4PCS Kids Boys Scarecrow Costume with Straw Hat Farmer Cosplay Outfit Accessories Fancy Halloween Party Dress Up (Small)

AENEY£16.434 rev

10mo ago

What buyers say about scarecrow costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Good sizing”

Value For Money23%

“Did the job for a reasonable price”

Quality-Overall17%

“In general a well made product”

Advertised Vs Actual Product13%

“appearance as per advert”

Comfort-Overall6%

“comfortable to wear throguhout the night”

Ease Of Use6%

“Was easy to put on”

Fun/Entertainment Experience6%

“Fun”

Strength4%

“Hat made of sturdy felt”

What buyers complain about

Size-Overall100%

“the hat doesn't even fit my 5 year old”

Top return reasons

Size-Overall79%

Quality-Overall3%

Defective Material/Parts3%

Value For Money2%

Advertised Vs Actual Product2%

Material Quality2%

Stitch/Finish/Polish2%

Durability1%

Shoulder Fit1%

Color1%

Common questions

Is scarecrow costume profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -75.2%. Flapen's verdict: Skip it (46/100).
How competitive is the scarecrow costume niche?: 24 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in scarecrow costume?: Top complaints mined from reviews: Size-Overall. The return rate is 3.4%.
When does demand for scarecrow costume peak?: Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 22.7× the quietest.
What does it cost to enter the scarecrow costume niche?: Listings span £5.87–£49.96; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.