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Scalextric

Fail

Demand is soft, at -27.5% this quarter, so Scalextric is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£514K/yr651K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
41%top-5 click share · 10 brands · 86 sellers

Flapen Score

Scalextric against its category

The dotted line is the Toys & Games average. Past it, Scalextric is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalextric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scalextric 651K times last year and spent an estimated £514K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
651K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.3%
Market size, estimated
£514Ka year
Peak month
December10.5× the quietest month
Top search term
scalextric359K searches a year

02 · Price

A sale here is worth £60.78.

Listings sell for £60.78 on average, from £16.78 to £209.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £60.78 that is £6K to £15K a year per listing.

Average price
£60.78inside the $15 to $100 sweet spot
Price range
£16.78–£209.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #90 within Play Figures. It carries 494 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
93%
Out of stock, average day
13.9%
Average rank
#90in Play Figures
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
494per listing
Listings tracked
30

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Scalextric products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

86

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 93%

Open market

5%

  • Scalextric67%
  • AGM MASTECH9%
  • Atlasonix8%
  • Carrera5%
  • Hot Wheels4%
  • Generic3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Scalextric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Scalextric search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scalextric359K/yr
  • scalextric set101K/yr
  • scalextric sets for kids51K/yr
  • slot car race track sets17K/yr
  • slot cars11K/yr
  • scalextric sets14K/yr
  • scalextric sets for adults14K/yr
  • scale electrics car track11K/yr
  • scalelectric sets7K/yr
  • scalextric f16K/yr

Reviews and returns

What reviews say buyers love and hate about Scalextric

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“Cheap, poor quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scalextric questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data