- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £514K/yr651K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 86 sellers
Flapen Score
Scalextric against its category
The dotted line is the Toys & Games average. Past it, Scalextric is stronger. Inside it, weaker.
Market
The Scalextric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scalextric 651K times last year and spent an estimated £514K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.
- Searches, last 12 months
- 651K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £514Ka year
- Peak month
- December10.5× the quietest month
- Top search term
- scalextric359K searches a year
02 · Price
A sale here is worth £60.78.
Listings sell for £60.78 on average, from £16.78 to £209.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £60.78 that is £6K to £15K a year per listing.
- Average price
- £60.78inside the $15 to $100 sweet spot
- Price range
- £16.78–£209.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #90 within Play Figures. It carries 494 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 93%
- Out of stock, average day
- 13.9%
- Average rank
- #90in Play Figures
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 494per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Scalextric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scalextric Micro Car Race Track Sets for Kids Age 4+ - Batman vs Joker Themed Construction Set Battery Powered Racing Slot Cars Kids Play Vehicles - Mini Toy Tracks for Boys
- Price
- £41.06
- Rating
- 4.1/5
- Reviews
- 785
- Age
- 6y ago

Scalextric Racing Track Sets for Kids C1432M 1980s Grand Prix 1:32 Scale
- Price
- £95.69
- Rating
- 3.9/5
- Reviews
- 110
- Age
- 4y ago

Atlasonix Slot Car Race Tracks Sets - Slot Cars with Loop Race Tracks & Accessories Dual Electric Race Track Electric Race Car Track Set for Girls & Boys Age 5 Years+
- Price
- £32.87
- Rating
- 3.9/5
- Reviews
- 1,071
- Age
- 3y ago

Scalextric - G1189M My First Lets Play! Racing Tracks Sets for Kids Ages 3+ - Mains Powered Micro Race Set Toy Car Kits for Boys. Incl. 1x Speed Track 2x Cars 2x Controllers - Toys Gifts
- Price
- £30.87
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 11mo ago

Scalextric C1368 Le Mans Sports Cars Set - Exclusive to Amazon
- Price
- £55.86
- Rating
- 3.8/5
- Reviews
- 332
- Age
- 10y ago
Trending
90-day click momentum
EagleStone 225PCS Dinosaur Track Set for Kids Flexible Race Tracks Playset
- Price
- £16.78
- Rating
- 4.4/5
- Reviews
- 1,677
- Age
- 7mo ago

Bonikita Slot Car Race Track Sets Electric Race Car Track with 4 High Speed Slot Cars 2 Electric Controller Circular Overpass Track Gift Toys for Boys and Girls Age 6-12
- Price
- £28.52
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago

Hot Wheels Racing Formula 1 Sprint Race Circuit Track Set & 3 Cars
- Price
- £21.28
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago

Atlasonix Slot Car Race Tracks Sets - Slot Cars with Loop Race Tracks & Accessories Dual Electric Race Track Electric Race Car Track Set for Girls & Boys Age 5 Years+
- Price
- £32.87
- Rating
- 3.9/5
- Reviews
- 1,071
- Age
- 3y ago

Hot Wheels Formula 1 Grand Prix Circuit & 3 Cars (Teams May Vary)
- Price
- £46.24
- Rating
- 4.7/5
- Reviews
- 475
- Age
- 1y ago
Newest
by launch date
EagleStone 225PCS Dinosaur Track Set for Kids Flexible Race Tracks Playset
- Price
- £16.78
- Rating
- 4.4/5
- Reviews
- 1,677
- Age
- 7mo ago

Bonikita Slot Car Race Track Sets Electric Race Car Track with 4 High Speed Slot Cars 2 Electric Controller Circular Overpass Track Gift Toys for Boys and Girls Age 6-12
- Price
- £28.52
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago

Scalextric C4642 The Professionals Capri Twin Pack Slot car racing Silver/Gold
- Price
- £80.38
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 10mo ago

Scalextric - G1189M My First Lets Play! Racing Tracks Sets for Kids Ages 3+ - Mains Powered Micro Race Set Toy Car Kits for Boys. Incl. 1x Speed Track 2x Cars 2x Controllers - Toys Gifts
- Price
- £30.87
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 11mo ago

Car Track Toy Set for Kids - Battery or Electric High-Speed 1:64 Scale Car Race Track Toys with 2 Controllers & 2 Slot Cars - Birthday Gift for Boys Girls Children Age 3 4 5 6 7 8 9 10 11 12 Years Old
- Price
- £43.69
- Rating
- 3.6/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
86
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
41%
Top 20: 93%
Open market
5%
- Scalextric67%
- AGM MASTECH9%
- Atlasonix8%
- Carrera5%
- Hot Wheels4%
- Generic3%
- Open — no brand owns it (4 brands, 5%)
Demand
Scalextric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Scalextric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scalextric359K/yr
- scalextric set101K/yr
- scalextric sets for kids51K/yr
- slot car race track sets17K/yr
- slot cars11K/yr
- scalextric sets14K/yr
- scalextric sets for adults14K/yr
- scale electrics car track11K/yr
- scalelectric sets7K/yr
- scalextric f16K/yr
Reviews and returns
What reviews say buyers love and hate about Scalextric
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap, poor quality
the quality of the cars was poor
Poor quality
Cars broke first time of using
Broke quickly
Broken in 1 week
One car has no brushes and wont move
it dose not work properly
Did not work
expensive
Waste of money
complete waste of money
It doesn't come with AA batteries
No batteries included
Doesnt contain batteries as stated
Love
Fantastic toy
Good fun
his friends with hours of fun watching the cars wizzing round
excellent build quality
Good quality
The technology and quality has improved dramatically,
Good value for cash
Good Value for Money
Well worth the money
Easy Assembly
Easy to assemble
Its easy to set up
Great present
This fabulous set was a gift for some friends two boys
Christmas Present
Return
3.7% Return rate 5% Fixable by listing
One car has no brushes and wont move
it dose not work properly
Did not work
It doesn't come with AA batteries
No batteries included
Doesnt contain batteries as stated
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalextric questions
Answered from the same tracked data.









