Santa Costume

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.

Searches, last 12 months

613K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

1.1%

Market size, estimated

£288Ka year

Peak month

December243.7× the quietest month

Top search term

santa costume308K searches a year

Listings sell for £42.75 on average, from £3.97 to £110.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £42.75 that is £11K to £21K a year per listing.

Average price

£42.75inside the $15 to $100 sweet spot

Price range

£3.97–£110.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£11K–£21K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #5,211 within Fancy Dress. It carries 717 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

97%

Out of stock, average day

14.9%

Average rank

#5,211in Fancy Dress

Average rating

4.07 starsAmazon United Kingdom average 4.36 stars

Average reviews

717per listing

Listings tracked

37

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months