Sanrio Plush
FailShoppers spend only $21K a year here, so Sanrio Plush is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £21K/yr113K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 39%top-5 click share · 15 brands · 104 sellers
Flapen Score
Sanrio Plush against its category
The dotted line is the Toys & Games average. Past it, Sanrio Plush is stronger. Inside it, weaker.
Market
The Sanrio Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sanrio Plush 113K times last year and spent an estimated £21K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £21Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- cinnamoroll plush39K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £3.81 to £46.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.56 that is £0 to £1K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £3.81–£46.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,160 within Dolls & Accessories. It carries 158 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 82%
- Out of stock, average day
- 12.1%
- Average rank
- #1,160in Dolls & Accessories
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 158per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Sanrio Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ainvliya Cartoon Plush Toy Melodd Plush Toy Soft Toys 23 cm Cute Stuffed Doll Kawaii Animal Plush Doll for Babies Stuffed Toy Cuddly Toy Birthday Gift for Boys and Girls
- Price
- £11.25
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago

Ainvliya Cartoon Plush Toy Cinamrol Plush Toy Soft Toys 23 cm Cute Stuffed Doll Kawaii Animal Plush Doll for Babies Stuffed Toy Cuddly Toy Birthday Gift for Boys and Girls
- Price
- £11.78
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago

Ainvliya Kur-mi Plush Toy 25cm Cartoon Stuffed Animals Kawaii Soft Toy Cute Plush Doll Cartoon Stuffed Animal Lovely Plushies Gift for Toddlers Kids Teens Adults
- Price
- £10.50
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Ainvliya Cartoon Plush Toy Cinnam-roll Plush Toy Soft Toys 23 cm Cute Stuffed Doll Kawaii Animal Plush Doll Stuffed Toy Cuddly Toy Birthday Gift
- Price
- £11.93
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago

Play by Play - Cinnamoroll Plush - 22 cm - 760025798 (White)
- Price
- £15.74
- Rating
- 4.9/5
- Reviews
- 71
- Age
- 1y ago
Trending
90-day click momentum
Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm
- Price
- £14.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm (Pink 120 x 150cm)
- Price
- £13.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

CHARACTER WORLD Hello Kitty Officially Licensed Cinnamoroll Shaped Cushion Pillow | Puppy Shaped Pillow | Perfect For Bedroom Or Living Room Décor 33cm x 40cm
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

Ainvliya Cartoon Plush Toy Cinnam-roll Plush Toy Soft Toys 23 cm Cute Stuffed Doll Kawaii Animal Plush Doll Stuffed Toy Cuddly Toy Birthday Gift
- Price
- £11.93
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago
Newest
by launch date
Squishmallows Original Sanrio Hello Kitty and Friends 8-Inch Seize the Moment Cinnamoroll Plush Official Jazwares Plush
- Price
- £11.26
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 7mo ago

Squishmallows Original Micromallows Hello Kitty and Friends Bouquet
- Price
- £16.26
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 8mo ago

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm
- Price
- £14.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm (Pink 120 x 150cm)
- Price
- £13.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
104
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
16%
- Ainvliya34%
- Hello Kitty18%
- Play by Play10%
- Funko9%
- GUND8%
- Squishmallows6%
- Open — no brand owns it (9 brands, 16%)
Demand
Sanrio Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Sanrio Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cinnamoroll plush39K/yr
- my melody plush31K/yr
- kuromi plush32K/yr
- cinnamon roll plush6K/yr
- cinnamoroll squishmallow5K/yr
Reviews and returns
What reviews say buyers love and hate about Sanrio Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt match the photo
Not as advertised
Not true to the picture shown
Looked used
Not big
not worth the price imo
Love
Amazing quality
Great product
Well made
Lovely squishy plushy
soft
Soft fluffy dog
Great gift
Great birthday present
Makes a lovely gift
such good value for money
Great price
As expected
As pictured
came as shown on the pictures
Return
0.9% Return rate 42% Fixable by listing
Not big
not worth the price imo
Looked used
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanrio Plush questions
Answered from the same tracked data.









