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Sanrio Plush

Fail

Shoppers spend only $21K a year here, so Sanrio Plush is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£21K/yr113K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
39%top-5 click share · 15 brands · 104 sellers

Flapen Score

Sanrio Plush against its category

The dotted line is the Toys & Games average. Past it, Sanrio Plush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanrio Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sanrio Plush 113K times last year and spent an estimated £21K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.4%
Market size, estimated
£21Ka year
Peak month
December4.7× the quietest month
Top search term
cinnamoroll plush39K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £3.81 to £46.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.56 that is £0 to £1K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£3.81–£46.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,160 within Dolls & Accessories. It carries 158 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
12.1%
Average rank
#1,160in Dolls & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
158per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Sanrio Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£619£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

104

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

16%

  • Ainvliya34%
  • Hello Kitty18%
  • Play by Play10%
  • Funko9%
  • GUND8%
  • Squishmallows6%
  • Open — no brand owns it (9 brands, 16%)

Demand

Sanrio Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Sanrio Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamoroll plush39K/yr
  • my melody plush31K/yr
  • kuromi plush32K/yr
  • cinnamon roll plush6K/yr
  • cinnamoroll squishmallow5K/yr

Reviews and returns

What reviews say buyers love and hate about Sanrio Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.11

Doesnt match the photo

Not as advertised

Not true to the picture shown

Product Condition20%−0.04

Looked used

Size-Overall20%−0.03

Not big

Value For Money10%+0.11

not worth the price imo

Love

Quality-Overall38%+2.84

Amazing quality

Great product

Well made

Soft Feel13%

Lovely squishy plushy

soft

Soft fluffy dog

Gifting Purpose8%+0.03

Great gift

Great birthday present

Makes a lovely gift

Value For Money7%+0.11

such good value for money

Great price

Advertised Vs Actual Product7%−0.11

As expected

As pictured

came as shown on the pictures

Return

0.9% Return rate 42% Fixable by listing

Size-Overall28%▁█▅▇▅▇

Not big

Quality-Overall13%▁▁▁▃▁█
Gifting Purpose10%▁▁█▁▁▇
Value For Money10%▁▁█▁▁▄

not worth the price imo

Product Condition7%█▁▁▁▃▁

Looked used

FAQ

Common Sanrio Plush questions

Answered from the same tracked data.