Safari Animals

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

252K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

3.3%

Market size, estimated

£98Ka year

Peak month

March1.9× the quietest month

Top search term

plastic animals37K searches a year

Listings sell for £11.84 on average, from £4.15 to £23.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.84 that is £1K to £3K a year per listing.

Average price

£11.84under the $15 to $100 sweet spot

Price range

£4.15–£23.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #204 within Play Figures. It carries 1,146 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

94%

Out of stock, average day

4.4%

Average rank

#204in Play Figures

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,146per listing

Listings tracked

33

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months