Russian Dolls

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-26.7%

Conversion, latest week

2.3%

Market size, estimated

£55Ka year

Peak month

December4.7× the quietest month

Top search term

russian dolls89K searches a year

Listings sell for £12.35 on average, from £6.01 to £25.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.35 that is £1K to £3K a year per listing.

Average price

£12.35under the $15 to $100 sweet spot

Price range

£6.01–£25.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #97 within Novelty & Gag Toys. It carries 170 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

95%

Out of stock, average day

12.2%

Average rank

#97in Novelty & Gag Toys

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

170per listing

Listings tracked

41

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months