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Rummikub Travel

Fail

The top 5 products take 100% of clicks, so Rummikub Travel is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£135K/yr78K searches / yr
90-day growth
+37.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 23 sellers

Flapen Score

Rummikub Travel against its category

The dotted line is the Toys & Games average. Past it, Rummikub Travel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rummikub Travel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rummikub Travel 78K times last year and spent an estimated £135K. All 3 brands take every click. Demand peaks in Jul–Aug–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+37.3%
Conversion, latest week
11.0%
Market size, estimated
£135Ka year
Peak month
August2.3× the quietest month
Top search term
rummikub travel39K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £11.83 to £21.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £15.64 that is £23K to £31K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£11.83–£21.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Games & Accessories. It carries 1,876 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,876per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Rummikub Travel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ideal85%
  • Smilejoy11%
  • Point Games4%

Demand

Rummikub Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Rummikub Travel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rummikub travel39K/yr
  • travel rummikub25K/yr
  • travel rummikub game with bag9K/yr
  • rummikub travel game5K/yr

Reviews and returns

What reviews say buyers love and hate about Rummikub Travel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.14

The tiles are smaller than standard

it is a poket size

Durability20%−0.09

Broken already

Print Quality7%−0.03

misprint

Strength3%+0.13

The boards a bit bendy-flimsy

Love

Fun/Entertainment Experience30%+0.20

Great family game

Good fun

Good fun for all the family

Portability15%+1.54

Easy to carry

it's great to have the travel version in a very handy pouch

Great for travelling

Size-Overall15%−0.14

Nice size

The travel size is a really good buy

Great size of tiles

Value For Money9%+0.82

I found it good value for money for the complete and branded game

Good value for money

Well priced

Quality-Overall8%+0.74

Excellent quality

Great product

Good product

Return

0.9% Return rate 45% Fixable by listing

Size-Overall34%▅▄▄▆█▄

The tiles are smaller than standard

it is a poket size

Defective Material/Parts13%▁█▂▄▁▄
Weight Heavy8%▁██▁▁▃
Print Quality6%▁▁▇█▁▅

misprint

Advertised Vs Actual Product5%█▂▁▂▁▃

FAQ

Common Rummikub Travel questions

Answered from the same tracked data.