Is rummikub profitable to sell on Amazon United Kingdom?

The niche generates £597K/yr across 8 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (44/100).

How competitive is the rummikub niche?

5 brands and 59 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rummikub?

Top complaints mined from reviews: Size-Overall, Storage Capacity, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for rummikub peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the rummikub niche?

Listings span £11.83–£32.62; the average listing price is £18.64 (sweet spot $15–$100). The average incumbent carries 3,222 reviews — the moat a new listing must climb.

rummikub

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£18.64

avg listing price — sweet spot $15–$100

Price range

Great£11.83–£32.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£597K

£597K/yr · 373K searches

Review moat

Okay3,221.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, rummikub is a £597K/yr Amazon United Kingdom market (373K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

rummikub market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: £559K–£746K; units × avg price
Conversion rate: 8.6%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Ideal83%
Pressman5%
Smilejoy4%
Point Games4%
Doublefan4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -13.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top rummikub search terms

rummikub208K/yr +0.0%10.2% conv.
remi33K/yr -4.2%0.0% conv.
rummikub game58K/yr -35.0%9.4% conv.
rummy game23K/yr -34.2%2.9% conv.
rummikub board game23K/yr -39.4%10.8% conv.
rummy16K/yr -25.1%2.8% conv.
rumikub5K/yr -12.8%11.4% conv.
tile-based games4K/yr -19.6%0.4% conv.
rummy cub3K/yr -10.0%9.0% conv.

All search terms

Top rummikub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ideal£15.234.7★9,522 rev

Ideal Rummikub Mini Pouch Travel Game: Brings People Together Family Strategy Games for 2-4 Players Ages 7+

Ideal£13.064.7★1,059 rev

Ideal£11.834.7★2,700 rev

Rummikub IDEAL 6 Players: Brings People Together | Family Games | 2-6 Players | Ages 8+

Ideal£24.014.8★590 rev

Rummikub Six Player Edition - The Classic Rummy Tile Game - More Tiles and More Players for More Fun! by Pressman Blue

Pressman£20.874.8★6,923 rev

Newest

by launch date

Smilejoy Mini Rummy Cube 4 Players Edition Travel Rummy Game Set with Portable Canvas Bag Classic Board Game for Adults and Kids |106 Tiles | 4 Playing Racks |1 Dice | (2-4 Player)

Smilejoy£16.40728 rev

2y ago

Rummikub IDEAL 6 Players: Brings People Together | Family Games | 2-6 Players | Ages 8+

Ideal£24.01590 rev

3y ago

Ideal Rummikub Mini Pouch Travel Game: Brings People Together Family Strategy Games for 2-4 Players Ages 7+

Ideal£13.061,059 rev

5y ago

Doublefan Rummy Game Set Large Size With 106 Tiles And Four 2 Tier Playing Racks in Aluminum Case Rummy Cube Games Set Travel/Camping Choice (2-6 Players)

Doublefan£32.6285 rev

5y ago

Rummikub Six Player Edition - The Classic Rummy Tile Game - More Tiles and More Players for More Fun! by Pressman Blue

Pressman£20.876,923 rev

7y ago

What buyers say about rummikub

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience47%

“Fun game”

Quality-Overall12%

“racks is excellent”

Portability8%

“Easy to carry”

Size-Overall8%

“Nice size”

Value For Money7%

“excellent value”

Trivia Games5%

“Excellent game, easy to play”

Ease Of Use4%

“It's a simple”

Strength3%

“Pros: the stands are so stable compared to our very old set”

Advertised Vs Actual Product1%

“Goods as advertised”

Compactness1%

“Very handy compact set for holidays”

What buyers complain about

Size-Overall28%

“I didnt like the fittings for the stands”

Storage Capacity10%

“You need to find two bags to store the tiles in”

Advertised Vs Actual Product10%

“so title is misleading”

Durability10%

“Broken already”

Quality-Overall10%

“not as good as ideal set previously purchased”

Print Quality3%

“misprint”

Strength2%

“The boards a bit bendy-flimsy”

Top return reasons

Size-Overall38%

Defective Material/Parts13%

Quality-Overall6%

Gifting Purpose6%

Print Quality4%

Weight Heavy4%

Advertised Vs Actual Product4%

Product Condition3%