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Rummikub

Fail

The top 5 brands take 100% of clicks, so Rummikub is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£597K/yr373K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
88%top-5 click share · 5 brands · 59 sellers

Flapen Score

Rummikub against its category

The dotted line is the Toys & Games average. Past it, Rummikub is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rummikub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rummikub 373K times last year and spent an estimated £597K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £597K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
8.6%
Market size, estimated
£597Ka year
Peak month
December3.4× the quietest month
Top search term
rummikub208K searches a year

02 · Price

A sale here is worth £18.64.

Listings sell for £18.64 on average, from £11.83 to £32.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £18.64 that is £56K to £75K a year per listing.

Average price
£18.64inside the $15 to $100 sweet spot
Price range
£11.83–£32.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£56K–£75K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Games & Accessories. It carries 3,222 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Games & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,222per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Rummikub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£89K£179K£268K£358K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Ideal83%
  • Pressman5%
  • Smilejoy4%
  • Point Games4%
  • Doublefan4%
  • Open — no brand owns it (0%)

Demand

Rummikub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Rummikub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rummikub208K/yr
  • remi33K/yr
  • rummikub game58K/yr
  • rummy game23K/yr
  • rummikub board game23K/yr
  • rummy16K/yr
  • rumikub5K/yr
  • tile-based games4K/yr
  • rummy cub3K/yr

Reviews and returns

What reviews say buyers love and hate about Rummikub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.08

I didnt like the fittings for the stands

The tiles are smaller than standard

and they are short

Storage Capacity10%−0.01

You need to find two bags to store the tiles in

Advertised Vs Actual Product10%−0.03

so title is misleading

Not what I expected

Durability10%−0.02

Broken already

Quality-Overall10%−0.02

not as good as ideal set previously purchased

Love

Fun/Entertainment Experience47%+2.99

Fun game

Fun Family Game

Good fun

Quality-Overall12%−0.02

racks is excellent

High quality tiles

Excellent quality

Portability8%+0.56

Easy to carry

it's great to have the travel version in a very handy pouch

Great for travelling

Size-Overall8%−0.08

Nice size

The travel size is a really good buy

Great size of tiles

Value For Money7%+0.48

excellent value

Well priced

Good value for money

Return

0.7% Return rate 50% Fixable by listing

Size-Overall38%▄▄▅██▆

I didnt like the fittings for the stands

The tiles are smaller than standard

and they are short

Defective Material/Parts13%▄█▃▃▃▃
Quality-Overall6%█▅▂▁▁▂

not as good as ideal set previously purchased

Gifting Purpose6%▁▁▇▅▆█
Print Quality4%▁▆▆█▁▅

misprint

FAQ

Common Rummikub questions

Answered from the same tracked data.