Skip to content

Rumi Sword

Fail

Demand is soft, at -51.3% this quarter, so Rumi Sword is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£84K/yr240K searches / yr
90-day growth
-51.3%search demand this quarter
Competition
63%top-5 click share · 17 brands · 19 sellers

Flapen Score

Rumi Sword against its category

The dotted line is the Toys & Games average. Past it, Rumi Sword is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rumi Sword market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rumi Sword 240K times last year and spent an estimated £84K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-51.3%
Conversion, latest week
2.6%
Market size, estimated
£84Ka year
Top search term
rumi sword114K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £4.44 to £24.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.46 that is £1K to £3K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£4.44–£24.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #243 within Dress-Up Accessories. It carries 43 reviews at 2.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
15.4%
Average rank
#243in Dress-Up Accessories
Average rating
2.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Rumi Sword products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17 rising

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

  • Gugxiom22%
  • CCYLEZ17%
  • SpirWoRchlan16%
  • SENECESLI8%
  • Yanmis8%
  • Topiky5%

Demand

Rumi Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.0× · 10 of 12 months tracked

Search terms

Top Rumi Sword search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rumi sword114K/yr
  • rumi sword from kpop demon hunters26K/yr
  • kpop sword12K/yr
  • kpop demon hunters sword22K/yr
  • k pop demon hunters sword13K/yr
  • k pop sword8K/yr
  • kpop demon hunters weapons13K/yr
  • kpop demon hunter sword5K/yr
  • demon hunter sword5K/yr
  • kpop demon hunters rumi sword7K/yr

Reviews and returns

What reviews say buyers love and hate about Rumi Sword

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.50

Broke already

Instantly broke

broke after 1 day

Quality-Overall30%−0.39

Terrible quality - broke in seconds

Cheap rubbish

Poor quality

Value For Money6%+0.36

maybe a tad expensive for what you get

Not good value for money

Waste of money

Strength4%−0.02

Flimsy

Very flimsy and bad value for money

Awful flimsy overpriced tat

Assembly/Installation3%−0.02

it came not assembled

Very poor to put together

Couldn't put it together as bits didn't fit

Love

Value For Money14%+0.36

the price feels very reasonable for what you get

Worth the money

Good value for money

Quality-Overall10%−0.39

They are well made, nicely assembled, and at just £7.99. at the time of review., theyre an absolute bargain

made to top quality

Amazing quality and realistic plastic daggers

Design-Overall8%+0.73

Cool design

the style is perfect for a generic cosplay

The plastic blade which is in blue has beautifully designed engravings on them a flower at the base then an amazing pattern surrounding it

Durability7%−0.50

I would say looked after would be durable

Still alive and good working condition

Fun/Entertainment Experience6%+0.39

Fun item

keeps kids entertained

Great fun for kids

Return

1.8% Return rate 6% Fixable by listing

Defective Material/Parts32%█▅▅▅▅█
Durability26%▇█▅▇▆▄

Broke already

Instantly broke

broke after 1 day

Quality-Overall14%▁▃▅█▇▅

Terrible quality - broke in seconds

Cheap rubbish

Poor quality

Strength5%▁▃█▄▆█

Flimsy

Very flimsy and bad value for money

Awful flimsy overpriced tat

Handle Quality4%█▄▃▂▂▂

Handle wouldn't clip in to sword

The handle didn't fit onto the sword it was made wrong

FAQ

Common Rumi Sword questions

Answered from the same tracked data.