Rubix Cube
FailThe top 5 brands take 95% of clicks, so Rubix Cube is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £587K/yr1.1M searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 50 sellers
Flapen Score
Rubix Cube against its category
The dotted line is the Toys & Games average. Past it, Rubix Cube is stronger. Inside it, weaker.
Market
The Rubix Cube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubix Cube 1.1M times last year and spent an estimated £587K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £587K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £587Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- rubix cube302K searches a year
02 · Price
A sale here is worth £8.68.
Listings sell for £8.68 on average, from £4.29 to £16.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £8.68 that is £26K to £35K a year per listing.
- Average price
- £8.68under the $15 to $100 sweet spot
- Price range
- £4.29–£16.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #16 within Jigsaws & Puzzles. It carries 4,642 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #16in Jigsaws & Puzzles
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,642per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Rubix Cube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ROXENDA Speed Cube Original Speed Cube Super-Durable Sticker with Vivid Colors (3x3x3)
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 5,190
- Age
- 6y ago

ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids & Adult & Children(3x3x3 Cube)
- Price
- £5.22
- Rating
- 4.6/5
- Reviews
- 16,006
- Age
- 8y ago

Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago

Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Cube
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago
Trending
90-day click momentum
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago

ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
- Price
- £7.37
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 8y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago

3PK Speed Cubes - Ultimate Puzzle Challenge!
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago

Nexcube 3x3 - Super Smooth 3x3 Speed Cube | Puzzle Cubes | Brain Teaser Puzzles for Adults and Kids | Ages 8+
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 1,389
- Age
- 5y ago
Newest
by launch date
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago

3PK Speed Cubes - Ultimate Puzzle Challenge!
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago

Swift Block 355S 3x3 Magnetic Speed Cube Professional Magic Cube with 48 Magnets Fast Smooth Turning Adjustable Elasticity Solid Durable & Stickerless for Kids and Adult
- Price
- £10.77
- Rating
- 4.5/5
- Reviews
- 951
- Age
- 3y ago

ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Sticker)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
50
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- ROXENDA52%
- Rubik's33%
- Nexcube4%
- GAN4%
- Swift Block2%
- Oostifun2%
- Open — no brand owns it (2 brands, 3%)
Demand
Rubix Cube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Rubix Cube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rubix cube302K/yr
- rubiks cube458K/yr
- rubix cube 3x333K/yr
- cube46K/yr
- rubiks44K/yr
- rubix32K/yr
- rubiks cubes18K/yr
- rubiks cube 3x318K/yr
- rubik cube16K/yr
- rubiks cube set13K/yr
Reviews and returns
What reviews say buyers love and hate about Rubix Cube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Falls apart
Broken in one month
Awful quality, broken very quickly
Poor Quality
Rubbish quality
Slightly smaller than the regular cube
It's small
the cube is tiny
Flimsy build
Not robust
Flimsy
Maybe the white will fade or brown over time
the constant flashing makes it hard to see the colours
Colours too light
Love
This is a great quality cube
Brilliant quality
Great quality cube
Good price
Excellent value for money
Worth the money
Good fun
Keeps him entertained
Lots of fun for all the family
Nothing bad to say about it as its exactly what is advertised
Does the job
As described
bright colours
Colours are nice too
Brilliant, nice vibrant colours
Return
0.9% Return rate 29% Fixable by listing
Slightly smaller than the regular cube
It's small
the cube is tiny
Breaks easily
Falls apart
Broken in one month
Awful quality, broken very quickly
Poor Quality
Rubbish quality
Didn't work
Not working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubix Cube questions
Answered from the same tracked data.









