rubix cube
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£587K£587K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,641.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.68avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.29–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rubix cube is a £587K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
rubix cube market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £521K–£694K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 6.0%
- Avg brand age
- 41 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
50
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- ROXENDA52%
- Rubik's33%
- Nexcube4%
- GAN4%
- Swift Block2%
- Oostifun2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top rubix cube search terms
- rubix cube302K/yr
- rubiks cube458K/yr
- rubix cube 3x333K/yr
- cube46K/yr
- rubiks44K/yr
- rubix32K/yr
- rubiks cubes18K/yr
- rubiks cube 3x318K/yr
- rubik cube16K/yr
- rubiks cube set13K/yr
Top rubix cube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROXENDA Speed Cube Original Speed Cube Super-Durable Sticker with Vivid Colors (3x3x3)
ROXENDA£5.794.5★5,190 rev
ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids & Adult & Children(3x3x3 Cube)
ROXENDA£5.224.6★16,006 rev
Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
Rubik's£8.534.6★16,474 rev
Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Cube
Rubik's£8.384.6★16,474 rev
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
Rubik's£11.114.7★1,219 rev
Newest
by launch date
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
Rubik's£10.32194 rev
3PK Speed Cubes - Ultimate Puzzle Challenge!
Funtime Gifts£8.3311 rev
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
Rubik's£11.111,219 rev
Swift Block 355S 3x3 Magnetic Speed Cube Professional Magic Cube with 48 Magnets Fast Smooth Turning Adjustable Elasticity Solid Durable & Stickerless for Kids and Adult
Swift Block£10.77951 rev
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Sticker)
ROXENDA£7.905,250 rev
Trending
90-day click momentum
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
Rubik's£12.294.5★
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
ROXENDA£7.374.6★
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
Rubik's£11.114.7★
3PK Speed Cubes - Ultimate Puzzle Challenge!
Funtime Gifts£8.334.3★
Nexcube 3x3 - Super Smooth 3x3 Speed Cube | Puzzle Cubes | Brain Teaser Puzzles for Adults and Kids | Ages 8+
Nexcube£4.294.4★
What buyers say about rubix cube
What buyers praise and complain about, mined from review topics.What buyers love
“This is a great quality cube”
“Good price”
“Good fun”
“Nothing bad to say about it as its exactly what is advertised”
“bright colours”
“seems pretty durable”
“as present”
“Great for beginners”
“it is so easy to use”
“very smooth and easy to use”
What buyers complain about
“Breaks easily”
“Awful quality, broken very quickly”
“Slightly smaller than the regular cube”
“Flimsy build”
“Maybe the white will fade or brown over time”
“Didn't work”
“the product description doesn't mention it”
“The magnets dont really seem to offer much benefit that I can tell”
“As your holding it THIS one moves too easily”
“small print and not that easy to follow”
Top return reasons
Common questions
- Is rubix cube profitable to sell on Amazon United Kingdom?
- The niche generates £587K/yr across 16 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the rubix cube niche?
- 8 brands and 50 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in rubix cube?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for rubix cube peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the rubix cube niche?
- Listings span £4.29–£16.60; the average listing price is £8.68 (sweet spot $15–$100). The average incumbent carries 4,642 reviews — the moat a new listing must climb.