Rubix Cube
brand-locked demand (top 5 brands take 95% of clicks) — Rubix Cube doesn't clear our bar today.
Flapen Score
Is Rubix Cube profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rubix Cube is a £587K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Rubix Cube: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 6.4% of searches end in a purchase.
£587K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Rubix Cube products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ROXENDA Speed Cube Original Speed Cube Super-Durable Sticker with Vivid Colors (3x3x3)
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 5,190
- Age
- 6y ago
ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids & Adult & Children(3x3x3 Cube)
- Price
- £5.22
- Rating
- 4.6/5
- Reviews
- 16,006
- Age
- 8y ago
Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago
Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Cube
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago
Trending
90-day click momentum
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
- Price
- £7.37
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 8y ago
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago
3PK Speed Cubes - Ultimate Puzzle Challenge!
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago
Nexcube 3x3 - Super Smooth 3x3 Speed Cube | Puzzle Cubes | Brain Teaser Puzzles for Adults and Kids | Ages 8+
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 1,389
- Age
- 5y ago
Newest
by launch date
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago
3PK Speed Cubes - Ultimate Puzzle Challenge!
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago
Swift Block 355S 3x3 Magnetic Speed Cube Professional Magic Cube with 48 Magnets Fast Smooth Turning Adjustable Elasticity Solid Durable & Stickerless for Kids and Adult
- Price
- £10.77
- Rating
- 4.5/5
- Reviews
- 951
- Age
- 3y ago
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Sticker)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
50
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- ROXENDA52%
- Rubik's33%
- Nexcube4%
- GAN4%
- Swift Block2%
- Oostifun2%
- Open — no brand owns it (2 brands, 3%)
Rubix Cube demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top Rubix Cube search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rubix cube302K/yr
- rubiks cube458K/yr
- rubix cube 3x333K/yr
- cube46K/yr
- rubiks44K/yr
- rubix32K/yr
- rubiks cubes18K/yr
- rubiks cube 3x318K/yr
- rubik cube16K/yr
- rubiks cube set13K/yr
What reviews say buyers love and hate about Rubix Cube
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“This is a great quality cube”
“Good price”
“Good fun”
“Nothing bad to say about it as its exactly what is advertised”
“bright colours”
What buyers complain about
72% of reviews“Breaks easily”
“Awful quality, broken very quickly”
“Slightly smaller than the regular cube”
“Flimsy build”
“Maybe the white will fade or brown over time”
Rubix Cube return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rubix Cube questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
