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Rubix Cube

Fail

The top 5 brands take 95% of clicks, so Rubix Cube is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£587K/yr1.1M searches / yr
90-day growth
-12.7%search demand this quarter
Competition
71%top-5 click share · 8 brands · 50 sellers

Flapen Score

Rubix Cube against its category

The dotted line is the Toys & Games average. Past it, Rubix Cube is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubix Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubix Cube 1.1M times last year and spent an estimated £587K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £587K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
6.4%
Market size, estimated
£587Ka year
Peak month
December3.5× the quietest month
Top search term
rubix cube302K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £4.29 to £16.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £8.68 that is £26K to £35K a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£4.29–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£26K–£35K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #16 within Jigsaws & Puzzles. It carries 4,642 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#16in Jigsaws & Puzzles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,642per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rubix Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£59K£117K£176K£235K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

50

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • ROXENDA52%
  • Rubik's33%
  • Nexcube4%
  • GAN4%
  • Swift Block2%
  • Oostifun2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Rubix Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Rubix Cube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubix cube302K/yr
  • rubiks cube458K/yr
  • rubix cube 3x333K/yr
  • cube46K/yr
  • rubiks44K/yr
  • rubix32K/yr
  • rubiks cubes18K/yr
  • rubiks cube 3x318K/yr
  • rubik cube16K/yr
  • rubiks cube set13K/yr

Reviews and returns

What reviews say buyers love and hate about Rubix Cube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.20

Breaks easily

Falls apart

Broken in one month

Quality-Overall20%+0.68

Awful quality, broken very quickly

Poor Quality

Rubbish quality

Size-Overall14%−0.03

Slightly smaller than the regular cube

It's small

the cube is tiny

Strength4%−0.02

Flimsy build

Not robust

Flimsy

Color3%

Maybe the white will fade or brown over time

the constant flashing makes it hard to see the colours

Colours too light

Love

Quality-Overall26%+0.68

This is a great quality cube

Brilliant quality

Great quality cube

Value For Money16%+1.13

Good price

Excellent value for money

Worth the money

Fun/Entertainment Experience12%+1.22

Good fun

Keeps him entertained

Lots of fun for all the family

Advertised Vs Actual Product5%+0.23

Nothing bad to say about it as its exactly what is advertised

Does the job

As described

Color4%

bright colours

Colours are nice too

Brilliant, nice vibrant colours

Return

0.9% Return rate 29% Fixable by listing

Size-Overall21%█▆▄▄▅▄

Slightly smaller than the regular cube

It's small

the cube is tiny

Defective Material/Parts13%▂▇▄▅█▇
Durability13%▅▄▅▇█▄

Breaks easily

Falls apart

Broken in one month

Quality-Overall11%▅█▅█▅▅

Awful quality, broken very quickly

Poor Quality

Rubbish quality

Functionality-Overall8%▁▄▇▂▅█

Didn't work

Not working

FAQ

Common Rubix Cube questions

Answered from the same tracked data.