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Rubiks Race

Fail

The top 5 products take 100% of clicks, so Rubiks Race is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£11K/yr8K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 22 sellers

Flapen Score

Rubiks Race against its category

The dotted line is the Toys & Games average. Past it, Rubiks Race is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubiks Race market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubiks Race 8K times last year and spent an estimated £11K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
13.4%
Market size, estimated
£11Ka year
Peak month
December10.2× the quietest month
Top search term
rubiks race6K searches a year

02 · Price

A sale here is worth £10.20.

Listings sell for £10.20 on average, from £8.13 to £11.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £10.20 that is £1K to £3K a year per listing.

Average price
£10.20under the $15 to $100 sweet spot
Price range
£8.13–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #467 within Games & Accessories. It carries 1,199 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#467in Games & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rubik's76%
  • EACHHAHA24%

Demand

Rubiks Race search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Reviews and returns

What reviews say buyers love and hate about Rubiks Race

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.18

broke after a few uses

Design-Overall25%−0.08

Could have been designed better

Unsustainable Design25%−0.08

Could have been designed better

Love

Fun/Entertainment Experience25%+1.25

This is such a fun game

So much fun

Gifting Purpose25%+1.25

Got as a Christmas gift for my daughter

Value For Money17%+0.80

Good value for money

Really good value for money

Size-Overall17%+0.80

Not too big when all folded up as well so easy to travel with if needed

Assembly/Installation17%+0.80

Easy to set up and start playing and fun for the whole family

Return

1.4% Return rate 15% Fixable by listing

Defective Material/Parts27%▁▁▁█▁▁
Gifting Purpose19%▁▁█▅▁█
Size-Overall15%▁▁██▁▁
Unsustainable Design8%▁▁▁▁▁█

Could have been designed better

Functionality-Overall8%▁▁▁▁█▁

FAQ

Common Rubiks Race questions

Answered from the same tracked data.