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Rubiks Race

a concentrated shelf (top 5 take 100% of clicks) — Rubiks Race doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 3Growth 18Conversion 96Competition 0Returns 87Price range 0Avg price 35Brand share 0Review moat 58Quality gap 42
This niche Category average

Is Rubiks Race profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rubiks Race is a £11K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Rubiks Race: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.5% over the last 90 days and 13.4% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr1K
Search volume / yr-14.5%8K
Conversion rate13.4%
Avg price£10.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 22
Top-5 product click share100%
Open market0%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,199

Top Rubiks Race products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£4K£7K£9K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rubik's76%
  • EACHHAHA24%

Rubiks Race demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR13.4%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,199Avg BSR#467
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

What reviews say buyers love and hate about Rubiks Race

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Fun/Entertainment Experience25%

This is such a fun game

Gifting Purpose25%

Got as a Christmas gift for my daughter

Value For Money17%

Good value for money

Size-Overall17%

Not too big when all folded up as well so easy to travel with if needed

Assembly/Installation17%

Easy to set up and start playing and fun for the whole family

What buyers complain about

100% of reviews
Durability50%

broke after a few uses

Design-Overall25%

Could have been designed better

Unsustainable Design25%

Could have been designed better

Rubiks Race return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
27%
2Gifting Purpose
19%
3Size-Overall
15%
4Unsustainable Design
8%
5Functionality-Overall
8%

Common Rubiks Race questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubiks Race 30/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 3 tracked products. Search demand moved -14.5% over the last 90 days.
Search demand for Rubiks Race on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 10.2× the quietest.