Rubiks
FailShoppers spend only $26K a year here, so Rubiks is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £26K/yr95K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 36%top-5 click share · 16 brands · 100 sellers
Flapen Score
Rubiks against its category
The dotted line is the Toys & Games average. Past it, Rubiks is stronger. Inside it, weaker.
Market
The Rubiks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubiks 95K times last year and spent an estimated £26K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £26Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- rubiks44K searches a year
02 · Price
A sale here is worth £12.32.
Listings sell for £12.32 on average, from £4.29 to £77.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.32 that is £0 to £1K a year per listing.
- Average price
- £12.32under the $15 to $100 sweet spot
- Price range
- £4.29–£77.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #174 within Baby & Toddler Toys. It carries 3,738 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 93%
- Out of stock, average day
- 7.7%
- Average rank
- #174in Baby & Toddler Toys
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,738per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rubiks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago

Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago

Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago

Rubiks Edge 3x3x1 Rubiks Cube for Beginners One-Layer Puzzle Toy
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 723
- Age
- 4y ago
Trending
90-day click momentum
Rubiks Race (Refresh)
- Price
- £11.27
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 3y ago

Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago

Rubiks Cube Wednesday Greyscale Collectible Puzzle & Brain Teaser Fidget Toy
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

ROXENDA 1x3x3 Magic Speed Cube for Teenager Portable Pocket-Size Fidget Spinner Stress Relief Toy Gift for Teenage Boys
- Price
- £9.36
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 2y ago
Newest
by launch date
Rubiks Cube Tetris Edition 3x3 Cube Shapeshifting Puzzle Game Brain Teaser
- Price
- £13.48
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago

Rubiks Cube Star Wars Grogu Cuber with Display Mandalorians The Child Brain Teaser Puzzle for Adults Challenging Brain Teaser Fidget Toy for Kids Collectible Star Wars Toy for Ages 8 and Up
- Price
- £10.67
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago

Rubiks 6073831 Smart Egg Egg Patience Game: Bring the Stick Through the Labyrinth Train Concentration and Skill Sorting Random Selection Suitable from 6 Years Red
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 1y ago

Bucaxit Speed Cube Banana Special Shaped Magic Cube 3×3 1:1 Realistic Fruit 3D Puzzle Brain Teasers Educational Toy for Cube Lovers
- Price
- £8.23
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
16 flat
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
7%
- Rubik's66%
- ROXENDA17%
- Oostifun5%
- GAN2%
- Coolzon1%
- Bucaxit1%
- Open — no brand owns it (10 brands, 7%)
Demand
Rubiks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Rubiks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rubiks44K/yr
- rubix32K/yr
- rubik12K/yr
- rubiks puzzles4K/yr
- rubiks phantom2K/yr
- rubix puzzle495/yr
Reviews and returns
What reviews say buyers love and hate about Rubiks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Falls apart
Broken in one month
Slightly smaller than the regular cube
It's small
the cube is tiny
Rubbish quality
Shocking quality
Poor quality
Breaks easily, comes apart while you are doing it
no way as near as robust as the 3x3 cube
Flimsy
Colours too light
Maybe the white will fade or brown over time
the constant flashing makes it hard to see the colours
Love
Brilliant quality
This is a great quality cube
Great quality cube
Great toy
Keeps him entertained
Good fun
Good deal
Excellent value for money
Worth the money
A great gift, well received
Good gift
Gift for my Grandson
Just what my son wanted
Does the job
As described
Return
1.0% Return rate 32% Fixable by listing
Slightly smaller than the regular cube
It's small
the cube is tiny
Breaks easily
Falls apart
Broken in one month
Rubbish quality
Shocking quality
Poor quality
Didn't work
Not working
Does not work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubiks questions
Answered from the same tracked data.









