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Rubiks

Fail

Shoppers spend only $26K a year here, so Rubiks is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£26K/yr95K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
36%top-5 click share · 16 brands · 100 sellers

Flapen Score

Rubiks against its category

The dotted line is the Toys & Games average. Past it, Rubiks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubiks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubiks 95K times last year and spent an estimated £26K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.2%
Market size, estimated
£26Ka year
Peak month
December5.8× the quietest month
Top search term
rubiks44K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £4.29 to £77.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.32 that is £0 to £1K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£4.29–£77.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #174 within Baby & Toddler Toys. It carries 3,738 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
93%
Out of stock, average day
7.7%
Average rank
#174in Baby & Toddler Toys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,738per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rubiks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£770£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

100

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

7%

  • Rubik's66%
  • ROXENDA17%
  • Oostifun5%
  • GAN2%
  • Coolzon1%
  • Bucaxit1%
  • Open — no brand owns it (10 brands, 7%)

Demand

Rubiks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Rubiks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubiks44K/yr
  • rubix32K/yr
  • rubik12K/yr
  • rubiks puzzles4K/yr
  • rubiks phantom2K/yr
  • rubix puzzle495/yr

Reviews and returns

What reviews say buyers love and hate about Rubiks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.19

Breaks easily

Falls apart

Broken in one month

Size-Overall18%−0.07

Slightly smaller than the regular cube

It's small

the cube is tiny

Quality-Overall16%+0.51

Rubbish quality

Shocking quality

Poor quality

Strength5%−0.03

Breaks easily, comes apart while you are doing it

no way as near as robust as the 3x3 cube

Flimsy

Color2%+0.12

Colours too light

Maybe the white will fade or brown over time

the constant flashing makes it hard to see the colours

Love

Quality-Overall22%+0.51

Brilliant quality

This is a great quality cube

Great quality cube

Fun/Entertainment Experience16%+1.31

Great toy

Keeps him entertained

Good fun

Value For Money13%+0.83

Good deal

Excellent value for money

Worth the money

Gifting Purpose8%+0.88

A great gift, well received

Good gift

Gift for my Grandson

Advertised Vs Actual Product5%+0.15

Just what my son wanted

Does the job

As described

Return

1.0% Return rate 32% Fixable by listing

Size-Overall21%█▇▆▅▆▅

Slightly smaller than the regular cube

It's small

the cube is tiny

Durability12%▇▄▅██▆

Breaks easily

Falls apart

Broken in one month

Quality-Overall11%▆▇▆█▅▇

Rubbish quality

Shocking quality

Poor quality

Defective Material/Parts11%▃▇▆▄█▇
Functionality-Overall8%▁▆█▄▆▇

Didn't work

Not working

Does not work

FAQ

Common Rubiks questions

Answered from the same tracked data.