rubiks
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great£4.29–£77.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,738.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 95K searches
According to Flapen's Amazon United Kingdom niche tracking, rubiks is a £26K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rubiks market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£37K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 77%
- Out of stock
- 7.7%
- Avg brand age
- 44 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
16 flat
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
7%
- Rubik's66%
- ROXENDA17%
- Oostifun5%
- GAN2%
- Coolzon1%
- Bucaxit1%
- Open — no brand owns it (10 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top rubiks search terms
- rubiks44K/yr
- rubix32K/yr
- rubik12K/yr
- rubiks puzzles4K/yr
- rubiks phantom2K/yr
- rubix puzzle495/yr
Top rubiks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
Rubik's£10.324.2★194 rev
Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
Rubik's£8.534.6★16,474 rev
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
Rubik's£11.114.7★1,219 rev
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
Rubik's£12.294.5★3,248 rev
Rubiks Edge 3x3x1 Rubiks Cube for Beginners One-Layer Puzzle Toy
Rubik's£6.934.4★723 rev
Newest
by launch date
Rubiks Cube Tetris Edition 3x3 Cube Shapeshifting Puzzle Game Brain Teaser
Rubik's£13.4816 rev
Rubiks Cube Star Wars Grogu Cuber with Display Mandalorians The Child Brain Teaser Puzzle for Adults Challenging Brain Teaser Fidget Toy for Kids Collectible Star Wars Toy for Ages 8 and Up
Rubik's£10.6750 rev
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
Rubik's£10.32194 rev
Rubiks 6073831 Smart Egg Egg Patience Game: Bring the Stick Through the Labyrinth Train Concentration and Skill Sorting Random Selection Suitable from 6 Years Red
Rubik's£10.7070 rev
Bucaxit Speed Cube Banana Special Shaped Magic Cube 3×3 1:1 Realistic Fruit 3D Puzzle Brain Teasers Educational Toy for Cube Lovers
Bucaxit£8.2344 rev
Trending
90-day click momentum
Rubiks Race (Refresh)
Rubik's£11.274.7★
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
Rubik's£12.294.5★
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
Rubik's£11.114.7★
Rubiks Cube Wednesday Greyscale Collectible Puzzle & Brain Teaser Fidget Toy
Rubik's£10.014.6★
ROXENDA 1x3x3 Magic Speed Cube for Teenager Portable Pocket-Size Fidget Spinner Stress Relief Toy Gift for Teenage Boys
ROXENDA£9.364.7★
What buyers say about rubiks
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Great toy”
“Good deal”
“A great gift, well received”
“Just what my son wanted”
“bright colours”
“seems pretty durable”
“Really easy to use”
“very smooth and easy to use”
“Great for beginners”
What buyers complain about
“Breaks easily”
“Slightly smaller than the regular cube”
“Rubbish quality”
“Breaks easily, comes apart while you are doing it”
“Colours too light”
“Didn't work”
“Definitley mis represented in the ad”
“Could have been designed better”
“The magnets dont really seem to offer much benefit that I can tell”
“it is so much more expensive than it should be”
Top return reasons
Common questions
- Is rubiks profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the rubiks niche?
- 16 brands and 100 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rubiks?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for rubiks peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the rubiks niche?
- Listings span £4.29–£77.11; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 3,738 reviews — the moat a new listing must climb.