Rubiks
a small market ($26K/yr) — Rubiks doesn't clear our bar today.
Flapen Score
Is Rubiks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rubiks is a £26K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Rubiks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.2% over the last 90 days and 2.2% of searches end in a purchase.
£26K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 43 products
Top Rubiks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago
Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago
Rubiks Edge 3x3x1 Rubiks Cube for Beginners One-Layer Puzzle Toy
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 723
- Age
- 4y ago
Trending
90-day click momentum
Rubiks Race (Refresh)
- Price
- £11.27
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 3y ago
Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago
Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago
Rubiks Cube Wednesday Greyscale Collectible Puzzle & Brain Teaser Fidget Toy
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago
ROXENDA 1x3x3 Magic Speed Cube for Teenager Portable Pocket-Size Fidget Spinner Stress Relief Toy Gift for Teenage Boys
- Price
- £9.36
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 2y ago
Newest
by launch date
Rubiks Cube Tetris Edition 3x3 Cube Shapeshifting Puzzle Game Brain Teaser
- Price
- £13.48
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago
Rubiks Cube Star Wars Grogu Cuber with Display Mandalorians The Child Brain Teaser Puzzle for Adults Challenging Brain Teaser Fidget Toy for Kids Collectible Star Wars Toy for Ages 8 and Up
- Price
- £10.67
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago
Rubiks 6073831 Smart Egg Egg Patience Game: Bring the Stick Through the Labyrinth Train Concentration and Skill Sorting Random Selection Suitable from 6 Years Red
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 1y ago
Bucaxit Speed Cube Banana Special Shaped Magic Cube 3×3 1:1 Realistic Fruit 3D Puzzle Brain Teasers Educational Toy for Cube Lovers
- Price
- £8.23
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
16 flat
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
7%
- Rubik's66%
- ROXENDA17%
- Oostifun5%
- GAN2%
- Coolzon1%
- Bucaxit1%
- Open — no brand owns it (10 brands, 7%)
Rubiks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top Rubiks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rubiks44K/yr
- rubix32K/yr
- rubik12K/yr
- rubiks puzzles4K/yr
- rubiks phantom2K/yr
- rubix puzzle495/yr
What reviews say buyers love and hate about Rubiks
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Brilliant quality”
“Great toy”
“Good deal”
“A great gift, well received”
“Just what my son wanted”
What buyers complain about
71% of reviews“Breaks easily”
“Slightly smaller than the regular cube”
“Rubbish quality”
“Breaks easily, comes apart while you are doing it”
“Colours too light”
Rubiks return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rubiks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
