Rubiks
FailShoppers spend an estimated $26K a year here, so Rubiks is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £26K/yr95K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 36%top-5 click share · 16 brands · 100 sellers
Flapen Score
Rubiks against its category
The dotted line is the Toys & Games average. Past it, Rubiks is stronger. Inside it, weaker.
Market
The Rubiks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubiks 95K times last year and spent an estimated £26K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £26Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- rubiks44K searches a year
02 · Price
A sale here is worth £12.32.
Listings sell for £12.32 on average, from £4.29 to £77.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.32 that is £0 to £1K a year per listing.
- Average price
- £12.32under the $15 to $100 sweet spot
- Price range
- £4.29–£77.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #174 within Baby & Toddler Toys. It carries 3,738 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 93%
- Out of stock, average day
- 7.7%
- Average rank
- #174in Baby & Toddler Toys
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,738per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rubiks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago

Rubiks Cube The Original 3x3 Colour-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy for Adults and Kids Ages 8 and up
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 16,474
- Age
- 4y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago

Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago

Rubiks Edge 3x3x1 Rubiks Cube for Beginners One-Layer Puzzle Toy
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 723
- Age
- 4y ago
Trending
estimated 90-day click momentum
Rubiks Race (Refresh)
- Price
- £11.27
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 3y ago

Rubiks Phantom 3x3 Cube Advanced Technology Difficult 3D Puzzle Travel Game Stress-Relief Fidget Toy Activity Cube for Adults and Kids Ages 8 and up
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 4y ago

Rubiks Cube 3x3 Magnetic Speed Cube Brain Teaser Puzzle Fidget Toy
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,219
- Age
- 2y ago

Rubiks Cube Wednesday Greyscale Collectible Puzzle & Brain Teaser Fidget Toy
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

ROXENDA 1x3x3 Magic Speed Cube for Teenager Portable Pocket-Size Fidget Spinner Stress Relief Toy Gift for Teenage Boys
- Price
- £9.36
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 2y ago
Newest
by launch date
Rubiks Cube Tetris Edition 3x3 Cube Shapeshifting Puzzle Game Brain Teaser
- Price
- £13.48
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago

Rubiks Cube Star Wars Grogu Cuber with Display Mandalorians The Child Brain Teaser Puzzle for Adults Challenging Brain Teaser Fidget Toy for Kids Collectible Star Wars Toy for Ages 8 and Up
- Price
- £10.67
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Rubiks Cube Pulse Cube Light-Up Brain Teaser Puzzle for Adults & Speedy Solvers Solve the Challenge Before the Lights Turn Off Problem-Solving Fidget Toy for Kids Ages 8 & Up
- Price
- £10.32
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 1y ago

Rubiks 6073831 Smart Egg Egg Patience Game: Bring the Stick Through the Labyrinth Train Concentration and Skill Sorting Random Selection Suitable from 6 Years Red
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 1y ago

Bucaxit Speed Cube Banana Special Shaped Magic Cube 3×3 1:1 Realistic Fruit 3D Puzzle Brain Teasers Educational Toy for Cube Lovers
- Price
- £8.23
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
16 flat
Sellers
100
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 84%
Open market
7%
- Rubik's66%
- ROXENDA17%
- Oostifun5%
- GAN2%
- Coolzon1%
- Bucaxit1%
- Open — no brand owns it (10 brands, 7%)
Demand
Rubiks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Rubiks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rubiks44K/yr
- rubix32K/yr
- rubik12K/yr
- rubiks puzzles4K/yr
- rubiks phantom2K/yr
- rubix puzzle495/yr
Reviews and returns
What reviews say buyers love and hate about Rubiks
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubiks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









