Rubber Duck

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months

634K

Growth, 90 days vs prior 90

+11.9%

Conversion, latest week

4.9%

Market size, estimated

£272Ka year

Peak month

December2.5× the quietest month

Top search term

rubber duck254K searches a year

Listings sell for £8.77 on average, from £2.83 to £25.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £8.77 that is £2K to £4K a year per listing.

Average price

£8.77under the $15 to $100 sweet spot

Price range

£2.83–£25.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #219 within Baby & Toddler Toys. It carries 959 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

7.8%

Average rank

#219in Baby & Toddler Toys

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

959per listing

Listings tracked

50

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months