Skip to content

Roulette Wheel

Fail

Demand is soft, at -31.6% this quarter, so Roulette Wheel is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£74K/yr135K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 35 sellers

Flapen Score

Roulette Wheel against its category

The dotted line is the Toys & Games average. Past it, Roulette Wheel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roulette Wheel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roulette Wheel 135K times last year and spent an estimated £74K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.2%
Market size, estimated
£74Ka year
Peak month
December5.5× the quietest month
Top search term
roulette wheel43K searches a year

02 · Price

A sale here is worth £24.44.

Listings sell for £24.44 on average, from £7.11 to £83.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £24.44 that is £2K to £6K a year per listing.

Average price
£24.44inside the $15 to $100 sweet spot
Price range
£7.11–£83.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #785 within Games & Accessories. It carries 303 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
15.0%
Average rank
#785in Games & Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Roulette Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

35

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

63%

Top 20: 100%

Open market

21%

  • Jaques of London17%
  • SHINE15%
  • POKER CHIP SHOP15%
  • pokerchipshop14%
  • Trintion9%
  • GOTHINK8%

Demand

Roulette Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Roulette Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roulette wheel43K/yr
  • roulette wheel game set40K/yr
  • roulette14K/yr
  • casino games16K/yr
  • roulette table9K/yr
  • roulette sets7K/yr
  • roulette wheels & accessories4K/yr
  • casino games & equipment3K/yr

Reviews and returns

What reviews say buyers love and hate about Roulette Wheel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.29

Darts won't stick

THE DARTS DONT STICK

Magnets dont stick

Product Condition20%−0.13

Came broken and used already

Ease Of Use20%−0.13

Not practical at all

Instructions/User Manual/Troubleshooting10%−0.01

No how to play instructions

Love

Fun/Entertainment Experience30%+1.57

Great fun

Grandkids safely enjoy this dartboard

Lots of fun

Quality-Overall23%+1.50

Good quality game set

Great product

is of good quality

Gifting Purpose15%+0.90

a great present

Great value for money and great gift

Good present

Advertised Vs Actual Product10%−0.03

Better than expected

Works as expected

Value For Money8%+0.47

Great value for money

Good value

Return

1.7% Return rate 35% Fixable by listing

Size-Overall31%▄▂▅▄█▁
Quality-Overall15%▁▄▄▂▁█
Adhesion/Stickiness10%▁▇▅▅█▁

Darts won't stick

THE DARTS DONT STICK

Magnets dont stick

Functionality-Overall8%▁▅█▁▁▁
Product Condition6%▁█▅▁▁▁

Came broken and used already

FAQ

Common Roulette Wheel questions

Answered from the same tracked data.