roulette wheel
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.44avg listing price — sweet spot $15–$100
Price range
Great£7.11–£83.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great302.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£74K£74K/yr · 135K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, roulette wheel is a £74K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
roulette wheel market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £61K–£73K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #785
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 15.0%
- Avg brand age
- 44 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
35
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- Jaques of London17%
- SHINE15%
- POKER CHIP SHOP15%
- pokerchipshop14%
- Trintion9%
- GOTHINK8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.5×
Top roulette wheel search terms
- roulette wheel43K/yr
- roulette wheel game set40K/yr
- roulette14K/yr
- casino games16K/yr
- roulette table9K/yr
- roulette sets7K/yr
- roulette wheels & accessories4K/yr
- casino games & equipment3K/yr
Top roulette wheel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jaques of London Roulette | Large 40cm 16 Inch Luxury Roulette Wheel | Roulette Set for Casino Games | Includes Blackjacks cards Balls Playing Cloth | Complete Roulette Set
Jaques of London£36.524.3★1,050 rev
![COMPLETE PARTY ROULETTE SET 6/10/16 MASSIVE INCLUDES FELT RAKE CHIPS BALLS[10 WHEEL]](https://m.media-amazon.com/images/I/41+1IT4mP7L.jpg)
COMPLETE PARTY ROULETTE SET 6/10/16 MASSIVE INCLUDES FELT RAKE CHIPS BALLS[10 WHEEL]
SHINE£12.424.0★294 rev
pokerchipshop LARGE 40CM (16 INCH) ROULETTE WHEEL BALLS HUGE 180cm GREEN LAYOUT/FELT + WINNING MARKER
pokerchipshop£32.554.3★76 rev
Trintion Luxury Roulette Wheel Game Set - 16 Complete
Trintion£16.094.3★83 rev
ROULETTE & BLACKJACK SET - LARGE WHEEL 2 X PLAYING MATS BALLS MARKER 2 PACKS OF CHIPS 2 X PLAYING CARDS
POKER CHIP SHOP£35.554.4★17 rev
Newest
by launch date
Ygebet 11 Inch Solid Roulette Wheel Set with 47.2x22.8 Inch Double-Sided Table Layout Felt Mat 100 ABS Chips and Dealer Button for Casino Roulette Games
Ygebet£83.1162 rev
GOTHINK Roulette Wheel Game Set Includes 10-inch Gambling Wheel 200 Chips Rake 2 Balls and Texas Holdem Poker Perfect for Casino Night Parties & Holidays
GOTHINK£22.22173 rev
Trintion Luxury Roulette Wheel Game Set - 16 Complete
Trintion£16.0983 rev
Straame Roulette Drinking Game for Parties 16 Numbered Black and Red Glasses Sturdy Roulette Spinning Game Set - Securely Package - 2 Metal Balls Included (1)
Straame£8.31780 rev
Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)
Mistep£11.44630 rev
Trending
90-day click momentumMagnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)
Mistep£11.444.1★
GOTHINK Roulette Wheel Game Set Includes 10-inch Gambling Wheel 200 Chips Rake 2 Balls and Texas Holdem Poker Perfect for Casino Night Parties & Holidays
GOTHINK£22.224.4★
COMPLETE PARTY ROULETTE SET 6/10/16 MASSIVE INCLUDES FELT RAKE CHIPS BALLS[10 WHEEL]
SHINE£12.424.0★
Casino Roulette Wheel Round Circle 11.5 inch Cake Topper on Edible Icing or Wafer Topper (Wafer)
Generic£12.663.0★
10 ROULETTE WHEEL WITH 2 BALLS
POKER CHIP SHOP£13.224.0★
What buyers say about roulette wheel
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Good quality game set”
“a great present”
“Better than expected”
“Great value for money”
“A compact good quality roulette wheel which is almost professional”
“Its big enough to have a lot of fun”
What buyers complain about
“Darts won't stick”
“Came broken and used already”
“Not practical at all”
“No how to play instructions”
Top return reasons
Common questions
- Is roulette wheel profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 16 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the roulette wheel niche?
- 12 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in roulette wheel?
- Top complaints mined from reviews: Adhesion/Stickiness, Product Condition, Ease Of Use. The return rate is 1.7%.
- When does demand for roulette wheel peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the roulette wheel niche?
- Listings span £7.11–£83.11; the average listing price is £24.44 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.