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Roman Costume Kids

Fail

Demand is soft, at -33.3% this quarter, so Roman Costume Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£52K/yr196K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 57 sellers

Flapen Score

Roman Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Roman Costume Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roman Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roman Costume Kids 196K times last year and spent an estimated £52K. The top 5 brands take 61% of clicks. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
2.2%
Market size, estimated
£52Ka year
Peak month
March14.3× the quietest month
Top search term
roman costume kids82K searches a year

02 · Price

A sale here is worth £12.15.

Listings sell for £12.15 on average, from £7.23 to £22.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.15 that is £1K to £3K a year per listing.

Average price
£12.15under the $15 to $100 sweet spot
Price range
£7.23–£22.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #634 within Fancy Dress. It carries 525 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
83%
Out of stock, average day
0.9%
Average rank
#634in Fancy Dress
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
525per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Roman Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

57

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

31%

  • Wicked Costumes17%
  • WIKITOT13%
  • Smiffys13%
  • amscan9%
  • Henbrandt9%
  • My Illusions8%

Demand

Roman Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 14.3×

Search terms

Top Roman Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roman costume kids82K/yr
  • roman costume23K/yr
  • kids roman costume boys10K/yr
  • roman soldier costume kids22K/yr
  • roman costume boys7K/yr
  • roman outfit boys7K/yr
  • roman outfit5K/yr
  • roman fancy dress4K/yr
  • boys roman costume 8-104K/yr
  • gladiator costume kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Roman Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+3.22

it wouldnt fit

the belt/skirt was extremely small

Comes up very small

Quality-Overall9%+1.13

Quite cheaply made

Poor quality

Awful quality and product

Durability8%−0.11

the belt and headband broke within seconds of my daughter trying it on

fell apart within a few hours

Thickness8%−0.08

Too thin

This costume is so thin

material is thin

Stitch/Finish/Polish8%−0.11

However the stitching is not the best, the belt and headband broke within seconds of my daughter trying it on

Unhappy as the product has been stitched together wrong

Love

Size-Overall36%+3.22

Good size

Really lovely dressing up dose the job sizing good

Perfect, true to size

Quality-Overall21%+1.13

Good quality

Good quality, sizing is true to size

Great product

Advertised Vs Actual Product14%+0.05

Did the job

Exactly as described

it looks exactly like the pictures

Value For Money9%+0.04

Great value for money

Considering the cost for avonevoff use I suppose that it was acceptable

Worth the money

Gifting Purpose5%+0.46

Birthday gift

Return

3.5% Return rate 79% Fixable by listing

Size-Overall73%██▇███

it wouldnt fit

the belt/skirt was extremely small

Comes up very small

Quality-Overall8%█▄▆▄▆▆

Quite cheaply made

Poor quality

Awful quality and product

Material Quality3%▁█▇▂█▂
Defective Material/Parts2%▇▅▇█▇█
Advertised Vs Actual Product2%▁▅█▃▃▂

Looks nothing like the picture the shawl at the front is a bib no shape

FAQ

Common Roman Costume Kids questions

Answered from the same tracked data.