Role Play Toys

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

1.5%

Market size, estimated

£67Ka year

Peak month

December3.5× the quietest month

Top search term

role play toys43K searches a year

Listings sell for £16.79 on average, from £3.11 to £66.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.79 that is £0 to £2K a year per listing.

Average price

£16.79inside the $15 to $100 sweet spot

Price range

£3.11–£66.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #43 within Doctor Playsets. It carries 1,572 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

7.2%

Average rank

#43in Doctor Playsets

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,572per listing

Listings tracked

113

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months