Role Play Toys

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

1.5%

Market size, estimated

£67Ka year

Peak month

December3.5× the quietest month

Top search term

role play toys43K searches a year

Listings sell for £16.79 on average, from £3.11 to £66.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.79 that is £0 to £2K a year per listing.

Average price

£16.79inside the $15 to $100 sweet spot

Price range

£3.11–£66.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #43 within Doctor Playsets. It carries 1,572 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

7.2%

Average rank

#43in Doctor Playsets

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,572per listing

Listings tracked

113

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months