Skip to content

Rokr Gun

Fail

Shoppers spend only $15K a year here, so Rokr Gun is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£15K/yr13K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
57%top-5 click share · 7 brands · 23 sellers

Flapen Score

Rokr Gun against its category

The dotted line is the Toys & Games average. Past it, Rokr Gun is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rokr Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rokr Gun 13K times last year and spent an estimated £15K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.1%
Market size, estimated
£15Ka year
Peak month
December7.0× the quietest month
Top search term
wooden gun5K searches a year

02 · Price

A sale here is worth £28.14.

Listings sell for £28.14 on average, from £10.04 to £48.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £28.14 that is £0 to £3K a year per listing.

Average price
£28.14inside the $15 to $100 sweet spot
Price range
£10.04–£48.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #611 within Jigsaws & Puzzles. It carries 224 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
82%
Out of stock, average day
26.8%
Average rank
#611in Jigsaws & Puzzles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
224per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Rokr Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£727£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

2%

  • ROKR60%
  • Wood Trick17%
  • ROBOTIME13%
  • MetaHrystynx3%
  • Palapozzy3%
  • MiniCity2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Rokr Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Rokr Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden gun5K/yr
  • wooden gun model kit4K/yr
  • rokr gun3K/yr

Reviews and returns

What reviews say buyers love and hate about Rokr Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%−0.06

dont buy it its cheap

Assembly/Installation10%−0.11

won't be able to finish the built

requiring a high level of precision in assembly

Spent 3 hours building the body with the working parts got to the point it gets you to test it works which it didn't work at all I'm really not happy as it cost £30 odd not worth the money I don't not recommend as it's a waste of money now I'm £30 out of pocket with not working product

Thickness8%−0.01

are on thin

I will start with a caution that the parts on board A are considerably thinner than the rest

Value For Money5%−0.01

Faulty and waste of money DO NOT BUY

Durability5%−0.07

break's quite easily

Love

Fun/Entertainment Experience26%+1.05

Fun to build

Great fun to build

Brilliant fun

Quality-Overall16%−0.06

Good quality

it's exceptionally well made

Well made interesting

Value For Money7%−0.01

Decent value for the build

Good value for money

use nice worth every penny

Design-Overall7%+0.73

Looks impressive and unique

A good, enjoyable build

Well made interesting

Instructions/User Manual/Troubleshooting7%+0.62

the instructions are clear enough to follow without frustration

instructions easy to understand

Follow the instructions

Return

0.9% Return rate 13% Fixable by listing

Defective Material/Parts47%█▅▃▃▅▅
Advertised Vs Actual Product13%▁▁█▁▁▁
Functionality-Overall10%▁▁██▁▁
Quality-Overall10%▁█▁▁▁▁

dont buy it its cheap

Strength7%▁▁▁█▁█

Some smaller parts are very fragile

FAQ

Common Rokr Gun questions

Answered from the same tracked data.