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Rokr Cuckoo Clock

Fail

Demand is soft, at -49.2% this quarter, so Rokr Cuckoo Clock is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£24K/yr12K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
83%top-5 click share · 6 brands · 10 sellers

Flapen Score

Rokr Cuckoo Clock against its category

The dotted line is the Toys & Games average. Past it, Rokr Cuckoo Clock is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rokr Cuckoo Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rokr Cuckoo Clock 12K times last year and spent an estimated £24K. The top 5 brands take 100% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
4.8%
Market size, estimated
£24Ka year
Top search term
rokr cuckoo clock7K searches a year

02 · Price

A sale here is worth £41.07.

Listings sell for £41.07 on average, from £31.83 to £52.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £41.07 that is £0 to £4K a year per listing.

Average price
£41.07inside the $15 to $100 sweet spot
Price range
£31.83–£52.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #1,142 within Jigsaws & Puzzles. It carries 295 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
22.2%
Average rank
#1,142in Jigsaws & Puzzles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rokr Cuckoo Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • ROKR76%
  • ROBOTIME11%
  • TYCOLE4%
  • STRUCWOOD3%
  • WEBYEARO3%
  • Kazafa3%
  • Open — no brand owns it (0%)

Demand

Rokr Cuckoo Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 4.0× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Rokr Cuckoo Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation15%−0.02

Definitely not for assembly or touching by young children

extremely hard putting together

Not as easily built as some I've done

Quality-Overall8%−0.04

Poor quality hanging cones are just cardboard

Not good quality

Rubbish make

Instructions/User Manual/Troubleshooting7%+1.04

Some issues with guidance

I think you need to be relatively experienced to be able to follow the instructions

Very hard to follow instructions

Defective Material/Parts5%−0.05

Some bits missing

Some parts are very hard to fit

Second time ordered first order part faulty second order part missing

Functionality-Overall4%−0.05

doesnt work

Good to look at, unfortunately the cuckoo goes off 10 minutes late every hour

Love

Design-Overall17%+0.56

Brilliant to build

Great Kit to Build

a pleasurable build

Quality-Overall15%−0.04

Excellent product - great to build

A really good quality kit

Excellent product

Instructions/User Manual/Troubleshooting12%+1.04

instructions are clear

instructions are excellent

Instructions easy to follow

Fun/Entertainment Experience8%+0.76

A satisfying project

Keeps great time

This is a fun

Value For Money8%+0.64

Good price

Excellent value for money

Worth the buy

Return

1.3% Return rate 4% Fixable by listing

Defective Material/Parts21%▄▃▁▅▅█

Some bits missing

Some parts are very hard to fit

Second time ordered first order part faulty second order part missing

Functionality-Overall21%▁▃█▅▂▄

doesnt work

Good to look at, unfortunately the cuckoo goes off 10 minutes late every hour

Quality-Overall9%█▁▁▅▁▁

Poor quality hanging cones are just cardboard

Not good quality

Rubbish make

Battery Inclusion9%▁█▇▁▁▁
Gifting Purpose6%▁▁▁▁█▁

FAQ

Common Rokr Cuckoo Clock questions

Answered from the same tracked data.