Rocking Horse

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

0.9%

Market size, estimated

£99Ka year

Peak month

December3.7× the quietest month

Top search term

rocking horse117K searches a year

Listings sell for £41.12 on average, from £21.02 to £81.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £41.12 that is £0 to £4K a year per listing.

Average price

£41.12inside the $15 to $100 sweet spot

Price range

£21.02–£81.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #27 within Baby & Toddler Toys. It carries 371 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

61%

Out of stock, average day

19.8%

Average rank

#27in Baby & Toddler Toys

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

371per listing

Listings tracked

31

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months