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Roblox Plush

Roblox Plush shows a thin review moat (69 avg reviews), but a small market ($16K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 4Growth 10Conversion 22Competition 86Returns 97Price range 15Avg price 38Brand share 90Review moat 97Quality gap 84
This niche Category average

Is Roblox Plush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Roblox Plush is a £16K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Roblox Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.7% over the last 90 days and 1.7% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr2K
Search volume / yr-29.7%89K
Conversion rate1.7%
Avg price£10.58

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers33 · 64
Top-5 product click share29%
Open market55%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement60%
New entrants (1y)26· 0 succeeded
Avg rating4.2★
Avg reviews69

Top Roblox Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£491£983£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

64

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

29%

Top 20: 70%

Open market

49%

  • Pianocean12%
  • NTGFU10%
  • Kouipoie9%
  • OUKEYI9%
  • PhatMojo6%
  • PQKL-party5%

Roblox Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR1.7%Products48Brands33Top 5 Brands45%OOS Rate22.4%Rating4.2★Reviews69Avg BSR#1,732
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Top Roblox Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • roblox plush33K/yr
  • roblox plushies18K/yr
  • doors roblox10K/yr
  • roblox teddy8K/yr
  • doors plushies5K/yr
  • roblox doors6K/yr
  • doors plush3K/yr
  • doors roblox plush4K/yr
  • roblox doors plush2K/yr
  • roblox doors toys835/yr

What reviews say buyers love and hate about Roblox Plush

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall27%

Good quality

Gifting Purpose23%

Good gift

Value For Money14%

Good value for money

Size-Overall11%

Decent size

Advertised Vs Actual Product9%

product came as expected

What buyers complain about

100% of reviews
Quality-Overall28%

quality not brilliant mainly due to vacuum packing

Value For Money28%

Not worth the price for what you get

Stitch/Finish/Polish11%

stitching coming apart

Size-Overall11%

Small size

Durability11%

The owl split after a short time same day i received

Roblox Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
31%
2Stitch/Finish/Polish
21%
3Size-Overall
17%
4Gifting Purpose
8%
5Advertised Vs Actual Product
6%

Common Roblox Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Roblox Plush 52/100 on Amazon United Kingdom — Worth a look. The niche generates £16K/yr across 48 tracked products. 0 of 26 products launched in the last 360 days are still selling. Search demand moved -29.7% over the last 90 days.
Search demand for Roblox Plush on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.6× the quietest.