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Roblox Plush

Maybe

The average product has only 69 reviews. But shoppers spend an estimated $16K a year here, so Roblox Plush is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£16K/yr89K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
29%top-5 click share · 33 brands · 64 sellers

Flapen Score

Roblox Plush against its category

The dotted line is the Toys & Games average. Past it, Roblox Plush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roblox Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roblox Plush 89K times last year and spent an estimated £16K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
1.7%
Market size, estimated
£16Ka year
Peak month
December4.6× the quietest month
Top search term
roblox plush33K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £4.30 to £16.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.58 that is £0 to £1K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£4.30–£16.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,732 within Soft Toys. It carries 69 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
88%
Out of stock, average day
22.4%
Average rank
#1,732in Soft Toys
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
69per listing
Listings tracked
48

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Roblox Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£491£983£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

64

Est. top-5 brand share

45%

Top 20: 89%

Est. top-5 click share

29%

Top 20: 70%

Open market

49%

  • Pianocean12%
  • NTGFU10%
  • Kouipoie9%
  • OUKEYI9%
  • PhatMojo6%
  • PQKL-party5%

Demand

Roblox Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Roblox Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roblox plush33K/yr
  • roblox plushies18K/yr
  • doors roblox10K/yr
  • roblox teddy8K/yr
  • doors plushies5K/yr
  • roblox doors6K/yr
  • doors plush3K/yr
  • doors roblox plush4K/yr
  • roblox doors plush2K/yr
  • roblox doors toys835/yr

Reviews and returns

What reviews say buyers love and hate about Roblox Plush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“quality not brilliant mainly due to vacuum packing”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Roblox Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data