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Roblox Plush

Maybe

The average product has only 69 reviews. But shoppers spend only $16K a year here, so Roblox Plush is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£16K/yr89K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
29%top-5 click share · 33 brands · 64 sellers

Flapen Score

Roblox Plush against its category

The dotted line is the Toys & Games average. Past it, Roblox Plush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roblox Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roblox Plush 89K times last year and spent an estimated £16K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
1.7%
Market size, estimated
£16Ka year
Peak month
December4.6× the quietest month
Top search term
roblox plush33K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £4.30 to £16.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.58 that is £0 to £1K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£4.30–£16.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,732 within Soft Toys. It carries 69 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
88%
Out of stock, average day
22.4%
Average rank
#1,732in Soft Toys
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
69per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Roblox Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£491£983£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

64

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

29%

Top 20: 70%

Open market

49%

  • Pianocean12%
  • NTGFU10%
  • Kouipoie9%
  • OUKEYI9%
  • PhatMojo6%
  • PQKL-party5%

Demand

Roblox Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Roblox Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roblox plush33K/yr
  • roblox plushies18K/yr
  • doors roblox10K/yr
  • roblox teddy8K/yr
  • doors plushies5K/yr
  • roblox doors6K/yr
  • doors plush3K/yr
  • doors roblox plush4K/yr
  • roblox doors plush2K/yr
  • roblox doors toys835/yr

Reviews and returns

What reviews say buyers love and hate about Roblox Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%0.00

quality not brilliant mainly due to vacuum packing

Poor quality, smaller than stated, mouth does not open as shown on photos

Arrived today and the quality is awful

Value For Money28%−0.21

Not worth the price for what you get

overpriced

Not worth the price

Stitch/Finish/Polish11%−0.13

stitching coming apart

Size-Overall11%+0.74

Small size

Durability11%−0.13

The owl split after a short time same day i received

Love

Quality-Overall27%0.00

Good quality

Well made

My kids were so chuffed with these great quality definitely worth the money not super small

Gifting Purpose23%+2.43

Good gift

Xmas present

Christmas gift surprise

Value For Money14%−0.21

Good value for money

a good deal

reasonably priced

Size-Overall11%+0.74

Decent size

These are decent in size and plumpness, they are plush enough to keep any child entertained

Great bag good size

Advertised Vs Actual Product9%−0.01

product came as expected

As pictured,

which is exactly what I was hoping for

Return

0.6% Return rate 27% Fixable by listing

Quality-Overall31%▅▄█▅▄▃

quality not brilliant mainly due to vacuum packing

Poor quality, smaller than stated, mouth does not open as shown on photos

Arrived today and the quality is awful

Stitch/Finish/Polish21%▁▅▄▂██

stitching coming apart

Size-Overall17%▁▅▅█▃▅

Small size

Gifting Purpose8%▁▂▂▄▁█
Advertised Vs Actual Product6%▁█▁▄▁▁

Different from advertised picture

will have to buy another does not look like the picture advertised

FAQ

Common Roblox Plush questions

Answered from the same tracked data.