Skip to content

Risk Board Game

Fail

The top 5 brands take 100% of clicks, so Risk Board Game is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£80K/yr178K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
74%top-5 click share · 4 brands · 100 sellers

Flapen Score

Risk Board Game against its category

The dotted line is the Toys & Games average. Past it, Risk Board Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Risk Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Risk Board Game 178K times last year and spent an estimated £80K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
1.6%
Market size, estimated
£80Ka year
Peak month
December5.7× the quietest month
Top search term
risk board game100K searches a year

02 · Price

A sale here is worth £27.39.

Listings sell for £27.39 on average, from £9.72 to £43.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £27.39 that is £14K to £21K a year per listing.

Average price
£27.39inside the $15 to $100 sweet spot
Price range
£9.72–£43.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,699 within Games & Accessories. It carries 1,430 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#1,699in Games & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,430per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Risk Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Hasbro Gaming63%
  • Winning Moves32%
  • CATAN3%
  • Risk2%

Demand

Risk Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Risk Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • risk board game100K/yr
  • risk65K/yr
  • risk game6K/yr
  • risk board game original4K/yr
  • risk classic board game4K/yr

Reviews and returns

What reviews say buyers love and hate about Risk Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.07

Its not stated in writing on the listing you have to look super closely at the pictures

Instructions/User Manual/Troubleshooting20%−0.13

I was defeated by the instructions before I could even get going on this one

Gifting Purpose20%−0.05

wanted to give it as a gift

Quality-Overall10%−0.12

the build quality is honestly bottom-tier

Awful quality

1 star for the quality alone

Adhesion/Stickiness7%+0.09

residual adhesive off

Love

Fun/Entertainment Experience33%+2.63

Excellent fun

Great game for the family and friends

Amazing game

Quality-Overall17%−0.12

Very great seller

Excellent Quality

Good product

Gifting Purpose13%−0.05

Was a gift

Good family game - tell Amazon it is a gift

Great gift for a stranger things fan

Advertised Vs Actual Product9%−0.07

Product arrived as described

Great, as expected

Great strategy game

Trivia Games9%+0.85

Its surprisingly addictive, with lots of negotiating, laughing, and the occasional friendly argument when someone steals your resources

Classic board game to play with friends

Brilliant game, different every time you play

Return

1.6% Return rate 8% Fixable by listing

Defective Material/Parts23%▅▅▃▃█▆
Gifting Purpose19%▅▆▅▁▁█

wanted to give it as a gift

Product Condition18%▆▆▁█▁▁
Quality-Overall12%▁▂▅▃█▁

the build quality is honestly bottom-tier

Awful quality

1 star for the quality alone

Advertised Vs Actual Product8%▁▂▃▅▁█

Its not stated in writing on the listing you have to look super closely at the pictures

FAQ

Common Risk Board Game questions

Answered from the same tracked data.