ring toss game
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+94.6%90-day search growth — must beat 0% to launch
Review moat
Great468avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.01avg listing price — sweet spot $15–$100
Price range
Okay£5.21–£21.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£37K£37K/yr · 58K searches
According to Flapen's Amazon United Kingdom niche tracking, ring toss game is a £37K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ring toss game market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.1%
- Avg brand age
- 35 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
29
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
28%
- Eocolz24%
- JacJoe All Pro12%
- WOFEU12%
- Toyrific10%
- Grasshopper Games8%
- Jaques of London5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +94.6% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.1×
Top ring toss game search terms
- ring toss20K/yr
- ring toss game20K/yr
- hoopla6K/yr
- hoopla ring toss game5K/yr
- ring toss game for kids5K/yr
- ring toss games3K/yr
Top ring toss game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
Eocolz£14.494.6★2,577 rev
Toyrific Quoits Set Plastic Ring Toss Game for Kids Outdoor Use
Toyrific£5.214.0★2,841 rev
Grasshopper Games | Ring Toss Game Wooden Garden Game Set Interactive Outdoor Game for Kids and Adults
Grasshopper Games£12.054.3★88 rev
wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Modern)
JacJoe All Pro£12.874.6★53 rev
WOFEU Ring Toss Game for Kids Garden Games
WOFEU£9.034.0★271 rev
Newest
by launch date
38 Pcs Ring Toss Game Set for Outdoor & Indoor Fun Party Games for Adults Colorful Tossing Toys for Backyard Active Play. Suitable for people aged 14 or above.
Novastream£6.336 rev
38 Pcs Ring Toss Activity Set Colourful Throwing Target Kit Indoor & Outdoor Leisure Group Game for Adults
KSVFTB£7.130 rev
Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
Cheerful Children Toys£8.56209 rev
Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)
Jac & Mok£18.6739 rev
Lekabee Ring Toss Game for Kids
Lekabee£7.2248 rev
Trending
90-day click momentum
WOFEU 12 Piece Plastic Toss Rings Toys-7inch
WOFEU£7.664.5★
WOFEU 12 Piece Plastic Toss Rings Toys-4.7inch
WOFEU£7.004.5★
38 Pcs Ring Toss Game Set for Outdoor & Indoor Fun Party Games for Adults Colorful Tossing Toys for Backyard Active Play. Suitable for people aged 14 or above.
Novastream£6.334.6★
31 PCS Outdoor Carnival Games 3 in 1 Bean Bag Ring Toss Games for Kids Birthday Party Plastic Soft Cones Yard Lawn Game for Family Party
Alyoen£12.914.6★
wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Large)
JacJoe All Pro£21.984.6★
What buyers say about ring toss game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the family”
“Very well made”
“Great value for money”
“the colours are bright”
“Does the job”
“Handy”
“I really like that they have included a carry bag which makes transporting”
“lightweight everything feels”
“Good size”
“Good for both outdoors and indoors, and for friends and family gathering”
What buyers complain about
“flimsy”
“smaller than the original rings that came with my quoits set”
“Poor quality control”
“damaged after a few uses”
“The product has damage”
“It was difficult to put together”
“Used package”
“Hook broke off in wood when trying to assemble”
“Can't comment on sustainability”
“also 3 of the pegs don't screw in properly”
Top return reasons
Common questions
- Is ring toss game profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +94.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the ring toss game niche?
- 18 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in ring toss game?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for ring toss game peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the ring toss game niche?
- Listings span £5.21–£21.98; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.