How competitive is the Ring Toss Game niche on Amazon United Kingdom?

18 brands and 29 sellers compete in Ring Toss Game on Amazon United Kingdom. The top 5 Ring Toss Game products take 53% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Ring Toss Game?

Ring Toss Game buyers on Amazon United Kingdom complain most about Strength, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Ring Toss Game niche?

Ring Toss Game sells for £12.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.21–£21.98. The average incumbent carries 468 reviews — the moat a new listing must climb.

Ring Toss Game

Ring Toss Game shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Ring Toss Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ring Toss Game is a £37K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 59/100.

Ring Toss Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +94.6% over the last 90 days and 5.3% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr4K

Search volume / yr+94.6%58K

Conversion rate5.3%

Avg price£12.01

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 29

Top-5 product click share53%

Open market33%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Ring Toss Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set

Price: £14.49
Rating: 4.6/5
Reviews: 2,577
Age: 7y ago

Toyrific Quoits Set Plastic Ring Toss Game for Kids Outdoor Use

Price: £5.21
Rating: 4.0/5
Reviews: 2,841
Age: 13y ago

Grasshopper Games | Ring Toss Game Wooden Garden Game Set Interactive Outdoor Game for Kids and Adults

Price: £12.05
Rating: 4.3/5
Reviews: 88
Age: 2y ago

wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Modern)

Price: £12.87
Rating: 4.6/5
Reviews: 53
Age: 1y ago

WOFEU Ring Toss Game for Kids Garden Games

Price: £9.03
Rating: 4.0/5
Reviews: 271
Age: 2y ago

Newest

by launch date

38 Pcs Ring Toss Game Set for Outdoor & Indoor Fun Party Games for Adults Colorful Tossing Toys for Backyard Active Play. Suitable for people aged 14 or above.

Price: £6.33
Rating: 4.6/5
Reviews: 6
Age: 6mo ago

38 Pcs Ring Toss Activity Set Colourful Throwing Target Kit Indoor & Outdoor Leisure Group Game for Adults

Price: £7.13
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)

Price: £8.56
Rating: 4.6/5
Reviews: 209
Age: 11mo ago

Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)

Price: £18.67
Rating: 4.8/5
Reviews: 39
Age: 1y ago

Lekabee Ring Toss Game for Kids

Price: £7.22
Rating: 3.8/5
Reviews: 48
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

28%

Eocolz24%
JacJoe All Pro12%
WOFEU12%
Toyrific10%
Grasshopper Games8%
Jaques of London5%

Ring Toss Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR5.3%Products24Brands18Top 5 Brands67%OOS Rate5.1%Rating4.4★Reviews468Avg BSR#73

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.1×

Top Ring Toss Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ring toss20K/yr +100.3%4.1% conv.
ring toss game20K/yr +86.4%4.2% conv.
hoopla6K/yr +95.0%2.5% conv.
hoopla ring toss game5K/yr +129.0%4.6% conv.
ring toss game for kids5K/yr +83.9%4.0% conv.
ring toss games3K/yr +62.7%2.8% conv.

What reviews say buyers love and hate about Ring Toss Game

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Fun/Entertainment Experience38%

“Fun for the family”

Quality-Overall18%

“Very well made”

Value For Money9%

“Great value for money”

Color4%

“the colours are bright”

Advertised Vs Actual Product4%

“Does the job”

What buyers complain about

75% of reviews

Strength18%

“flimsy”

Size-Overall17%

“smaller than the original rings that came with my quoits set”

Quality-Overall15%

“Poor quality control”

Durability6%

“damaged after a few uses”

Defective Material/Parts6%

“The product has damage”

Ring Toss Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

41%

2Quality-Overall

16%

3Defective Material/Parts

4Strength

5Durability

Common Ring Toss Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ring Toss Game 59/100 on Amazon United Kingdom — Worth a look. The niche generates £37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +94.6% over the last 90 days.