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Riftbound

Fail

The top 5 brands take 98% of clicks, so Riftbound is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£30K/yr95K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
69%top-5 click share · 6 brands · 42 sellers

Flapen Score

Riftbound against its category

The dotted line is the Toys & Games average. Past it, Riftbound is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Riftbound market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Riftbound 95K times last year and spent an estimated £30K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
0.8%
Market size, estimated
£30Ka year
Top search term
riftbound69K searches a year

02 · Price

A sale here is worth £41.75.

Listings sell for £41.75 on average, from £19.41 to £114.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £41.75 that is £0 to £4K a year per listing.

Average price
£41.75inside the $15 to $100 sweet spot
Price range
£19.41–£114.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #649 within Games & Accessories. It carries 10 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
19.5%
Average rank
#649in Games & Accessories
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
10per listing
Listings tracked
12

04 · Newcomers

Amazon counts 6 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Riftbound products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

6 rising

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • RIFTBOUND32%
  • UVS Games22%
  • Riftbound: League of Legends Trading Card Game17%
  • Jasco Games15%
  • Collect-a-Bubbles13%
  • Heypappy2%
  • Open — no brand owns it (0%)

Demand

Riftbound search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Riftbound search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • riftbound69K/yr
  • riftbound tcg23K/yr
  • uvs games3K/yr

Reviews and returns

What reviews say buyers love and hate about Riftbound

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall25%

its well made

Advertised Vs Actual Product25%

it does what its meant to do

Storage Capacity25%

holds lots of cards

Suitability Beginner25%

Overall, this is a well-presented starter deck that works well for learning the game or casual play

Solid starter deck for Riftbound / League of Legends TCG fans

Return

0.4% Return rate 50% Fixable by listing

Gifting Purpose50%▁▁▁▁█▁
Size-Overall50%▁▁█▁▁▁

FAQ

Common Riftbound questions

Answered from the same tracked data.