Revolver
FailShoppers spend only $31K a year here, so Revolver is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £31K/yr141K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 43 sellers
Flapen Score
Revolver against its category
The dotted line is the Toys & Games average. Past it, Revolver is stronger. Inside it, weaker.
Market
The Revolver market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Revolver 141K times last year and spent an estimated £31K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £31Ka year
- Top search term
- revolver62K searches a year
02 · Price
A sale here is worth £14.10.
Listings sell for £14.10 on average, from £4.23 to £49.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.10 that is £1K to £4K a year per listing.
- Average price
- £14.10under the $15 to $100 sweet spot
- Price range
- £4.23–£49.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #122 within Dress-Up Accessories. It carries 289 reviews at 3.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 7.3%
- Average rank
- #122in Dress-Up Accessories
- Average rating
- 3.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 289per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Revolver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toy Revolver Gun for Boys Pretend Toy Pistol with Shell Ejection Soft Darts Blaster Birthday Gift for Outdoors
- Price
- £15.45
- Rating
- 3.9/5
- Reviews
- 164
- Age
- 3y ago

Gonher Diecast Metal 8 Ring Shot Cowboy Gun
- Price
- £9.92
- Rating
- 4.2/5
- Reviews
- 3,719
- Age
- 15y ago

Toyland 28cm Die Cast Metal Cowboy Toy Pistol - 8 Shot Cap Gun & 96 Shots
- Price
- £23.51
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

Revolver Foam Dart Gun 12 Soft Bullets 6 Shells Rotating Cylinder Gift 6+(Green)
- Price
- £14.63
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 1y ago

Toy Foam Blasters
- Price
- £8.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
90-day click momentum
18pcs Foam Gun Set Revolver Gift Pistol Comes with Soft Bullets and Shells Safe Realistic Foam Gun Model Revolver suitable as a birthday gift for Teenagers(gray)
- Price
- £11.12
- Rating
- 2.8/5
- Reviews
- 16
- Age
- 3mo ago

Toy Foam Blasters
- Price
- £8.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

18pcs Foam Gun Set Revolver gift Pistol Comes with Soft Bullets and Shells Safe Realistic Foam Gun Model Revolver suitable as a birthday gift for teenager(Dark green)
- Price
- £10.70
- Rating
- 2.8/5
- Reviews
- 16
- Age
- 4mo ago

Henbrandt One Silver Cowboy Pistol Toy Gun 28cm - Wild West Fancy Dress Costume Accessory Revolver for Children Adults Role-Play Western Theme Party Celebrations
- Price
- £4.23
- Rating
- 2.7/5
- Reviews
- 14
- Age
- 4mo ago

Real Leather Single Gun Holster Belt Cowboy Western Dual Holster Rig for Revolvers Handmade Brown Leather Belt Fits Waist Sizes 34 to 52 Inch Costume & Shooting Gear (42-44)
- Price
- £49.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch date
Toy Foam Blasters
- Price
- £8.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

18pcs Foam Gun Set Revolver Gift Pistol Comes with Soft Bullets and Shells Safe Realistic Foam Gun Model Revolver suitable as a birthday gift for Teenagers(gray)
- Price
- £11.12
- Rating
- 2.8/5
- Reviews
- 16
- Age
- 3mo ago

18pcs Foam Gun Set Revolver gift Pistol Comes with Soft Bullets and Shells Safe Realistic Foam Gun Model Revolver suitable as a birthday gift for teenager(Dark green)
- Price
- £10.70
- Rating
- 2.8/5
- Reviews
- 16
- Age
- 4mo ago

Henbrandt One Silver Cowboy Pistol Toy Gun 28cm - Wild West Fancy Dress Costume Accessory Revolver for Children Adults Role-Play Western Theme Party Celebrations
- Price
- £4.23
- Rating
- 2.7/5
- Reviews
- 14
- Age
- 4mo ago

Real Leather Single Gun Holster Belt Cowboy Western Dual Holster Rig for Revolvers Handmade Brown Leather Belt Fits Waist Sizes 34 to 52 Inch Costume & Shooting Gear (42-44)
- Price
- £49.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
43
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Dart Armoury28%
- Gonher17%
- WANGHONGGOGO12%
- JETFLIP11%
- Toyland8%
- Yerdos6%
- Open — no brand owns it (5 brands, 17%)
Demand
Revolver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked
Search terms
Top Revolver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- revolver62K/yr
- toy revolver27K/yr
- revolver toy gun15K/yr
- ak4713K/yr
- toy revolver gun5K/yr
- 19115K/yr
- revolver gun5K/yr
- toy pistol black5K/yr
- halloween gun3K/yr
Reviews and returns
What reviews say buyers love and hate about Revolver
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
Cheap rubbish
cheap quality
Broken
Immediately fell apart
bad durability
Expected more for the cost as was not Cheap
Expensive
How the seller can price it at £18 is ridiculous - its not worth 50p
The bullets are TINY almost too tiny
its not fit for purpose
small
Not as described at all
False advertisement
Totally misleading photos
Love
the build quality is on point
well made
Excellent Quality
the bullet shoots really far
Cool pistol
This gun is excellent
Fun and easy to understand
Good fun
Awesome little toy
Good design
Firstly, the construction seemed fine
well made
it is fairly cheap
it is good value for the price
good quality for money
Return
1.7% Return rate 21% Fixable by listing
Broken
Immediately fell apart
bad durability
The bullets are TINY almost too tiny
its not fit for purpose
small
the gun arrived broken
Doesnt work
Didn't work right out the box
Poor Quality
Cheap rubbish
cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Revolver questions
Answered from the same tracked data.









