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Revolver

Fail

Shoppers spend an estimated $31K a year here, so Revolver is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£31K/yr141K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
65%top-5 click share · 11 brands · 43 sellers

Flapen Score

Revolver against its category

The dotted line is the Toys & Games average. Past it, Revolver is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revolver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Revolver 141K times last year and spent an estimated £31K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.6%
Market size, estimated
£31Ka year
Top search term
revolver62K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £4.23 to £49.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.10 that is £1K to £4K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£4.23–£49.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #122 within Dress-Up Accessories. It carries 289 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
7.3%
Average rank
#122in Dress-Up Accessories
Average rating
3.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
16

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Revolver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

43

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

17%

  • Dart Armoury28%
  • Gonher17%
  • WANGHONGGOGO12%
  • JETFLIP11%
  • Toyland8%
  • Yerdos6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Revolver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Revolver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • revolver62K/yr
  • toy revolver27K/yr
  • revolver toy gun15K/yr
  • ak4713K/yr
  • toy revolver gun5K/yr
  • 19115K/yr
  • revolver gun5K/yr
  • toy pistol black5K/yr
  • halloween gun3K/yr

Reviews and returns

What reviews say buyers love and hate about Revolver

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Revolver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data