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Revolver

Fail

Shoppers spend only $31K a year here, so Revolver is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£31K/yr141K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
65%top-5 click share · 11 brands · 43 sellers

Flapen Score

Revolver against its category

The dotted line is the Toys & Games average. Past it, Revolver is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revolver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Revolver 141K times last year and spent an estimated £31K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.6%
Market size, estimated
£31Ka year
Top search term
revolver62K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £4.23 to £49.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.10 that is £1K to £4K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£4.23–£49.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #122 within Dress-Up Accessories. It carries 289 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
7.3%
Average rank
#122in Dress-Up Accessories
Average rating
3.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Revolver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

43

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Dart Armoury28%
  • Gonher17%
  • WANGHONGGOGO12%
  • JETFLIP11%
  • Toyland8%
  • Yerdos6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Revolver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Revolver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revolver62K/yr
  • toy revolver27K/yr
  • revolver toy gun15K/yr
  • ak4713K/yr
  • toy revolver gun5K/yr
  • 19115K/yr
  • revolver gun5K/yr
  • toy pistol black5K/yr
  • halloween gun3K/yr

Reviews and returns

What reviews say buyers love and hate about Revolver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.10

Poor Quality

Cheap rubbish

cheap quality

Durability21%−0.24

Broken

Immediately fell apart

bad durability

Value For Money12%−0.12

Expected more for the cost as was not Cheap

Expensive

How the seller can price it at £18 is ridiculous - its not worth 50p

Size-Overall7%+0.11

The bullets are TINY almost too tiny

its not fit for purpose

small

Advertised Vs Actual Product6%−0.08

Not as described at all

False advertisement

Totally misleading photos

Love

Quality-Overall19%−0.10

the build quality is on point

well made

Excellent Quality

Shooting16%+0.37

the bullet shoots really far

Cool pistol

This gun is excellent

Fun/Entertainment Experience16%+2.16

Fun and easy to understand

Good fun

Awesome little toy

Design-Overall9%+0.98

Good design

Firstly, the construction seemed fine

well made

Value For Money5%−0.12

it is fairly cheap

it is good value for the price

good quality for money

Return

1.7% Return rate 21% Fixable by listing

Durability15%▇█▄█▇▆

Broken

Immediately fell apart

bad durability

Size-Overall14%▂▅▅▄██

The bullets are TINY almost too tiny

its not fit for purpose

small

Defective Material/Parts14%▆▇█▅▂▄

the gun arrived broken

Functionality-Overall12%▄▆█▇▄▃

Doesnt work

Didn't work right out the box

Quality-Overall11%▄▅▇▆█▃

Poor Quality

Cheap rubbish

cheap quality

FAQ

Common Revolver questions

Answered from the same tracked data.