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Reindeer Costume

Fail

Demand is soft, at -39.9% this quarter, so Reindeer Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£55K/yr110K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 24 sellers

Flapen Score

Reindeer Costume against its category

The dotted line is the Toys & Games average. Past it, Reindeer Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reindeer Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reindeer Costume 110K times last year and spent an estimated £55K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
2.8%
Market size, estimated
£55Ka year
Peak month
December148.6× the quietest month
Top search term
reindeer costume44K searches a year

02 · Price

A sale here is worth £17.84.

Listings sell for £17.84 on average, from £6.82 to £29.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.84 that is £0 to £2K a year per listing.

Average price
£17.84inside the $15 to $100 sweet spot
Price range
£6.82–£29.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #2,142 within Dress-Up Accessories. It carries 48 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
23.5%
Average rank
#2,142in Dress-Up Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Reindeer Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

24

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

34%

  • OLAOLA21%
  • Poptrend13%
  • Undercover12%
  • EraSpooky7%
  • EDLMKM7%
  • Show Me The Merch6%

Demand

Reindeer Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 148.6×

Search terms

Top Reindeer Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reindeer costume44K/yr
  • reindeer costume kids19K/yr
  • reindeer outfit11K/yr
  • reindeer costume adult17K/yr
  • adult reindeer costume6K/yr
  • kids reindeer costume8K/yr
  • rudolph costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Reindeer Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.76

Short legs

the skirt was very short

Tutu only 1 size so wont fit larger people

Advertised Vs Actual Product25%−0.35

It is not as described

Adhesion/Stickiness13%−0.16

Face stickers didnt stick for longer than 5 minutes

Not really sticky

Comfort-Overall8%+0.23

gets uncomfortable

Love

Quality-Overall17%+1.36

It is really good quality and really cute, there is loads of room inside Im a large and plenty of space

Ease Of Use17%+1.36

its simple to use

Soft Feel11%

Soft

Comfort-Overall8%+0.23

Comfort is decent for short periods

Shape/Style8%+0.65

it holds its shape well while youre moving around

Return

6.0% Return rate 57% Fixable by listing

Size-Overall43%▁█▅▁▁▅

Short legs

the skirt was very short

Tutu only 1 size so wont fit larger people

Quality-Overall29%▁▁▆▁▁█
Advertised Vs Actual Product14%▁▁▁▁█▁

It is not as described

Stretchability/Expandability/Elasticity7%▁▁▁▁█▁
Material Quality7%▁▁█▁▁▁

FAQ

Common Reindeer Costume questions

Answered from the same tracked data.