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Reindeer Costume

Fail

Demand is soft, at -39.9% this quarter, so Reindeer Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£55K/yr110K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 24 sellers

Flapen Score

Reindeer Costume against its category

The dotted line is the Toys & Games average. Past it, Reindeer Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reindeer Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reindeer Costume 110K times last year and spent an estimated £55K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
2.8%
Market size, estimated
£55Ka year
Peak month
December148.6× the quietest month
Top search term
reindeer costume44K searches a year

02 · Price

A sale here is worth £17.84.

Listings sell for £17.84 on average, from £6.82 to £29.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.84 that is £0 to £2K a year per listing.

Average price
£17.84inside the $15 to $100 sweet spot
Price range
£6.82–£29.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #2,142 within Dress-Up Accessories. It carries 48 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
23.5%
Average rank
#2,142in Dress-Up Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
15

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Reindeer Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

24

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

34%

  • OLAOLA21%
  • Poptrend13%
  • Undercover12%
  • EraSpooky7%
  • EDLMKM7%
  • Show Me The Merch6%

Demand

Reindeer Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 148.6×

Search terms

Top Reindeer Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reindeer costume44K/yr
  • reindeer costume kids19K/yr
  • reindeer outfit11K/yr
  • reindeer costume adult17K/yr
  • adult reindeer costume6K/yr
  • kids reindeer costume8K/yr
  • rudolph costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Reindeer Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Short legs”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Reindeer Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data