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Red Nose Day 2023

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -97.4% this quarter, so Red Nose Day 2023 is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£63K/yr219K searches / yr
90-day growth
-97.4%search demand this quarter
Competition
50%top-5 click share · 21 brands · 46 sellers

Flapen Score

Red Nose Day 2023 against its category

The dotted line is the Toys & Games average. Past it, Red Nose Day 2023 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Nose Day 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Nose Day 2023 219K times last year and spent an estimated £63K. The top 5 brands take 50% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -97.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-97.4%
Conversion, latest week
5.2%
Market size, estimated
£63Ka year
Peak month
March191.6× the quietest month
Top search term
clown nose14K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £2.18 to £13.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £5.49 that is £27K to £33K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£2.18–£13.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
£27K–£33K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,203 within Arts & Crafts. It carries 144 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,203in Arts & Crafts
Average rating
3.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Nose Day 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

46

Top-5 brand share

50%

Top 20: 99%

Top-5 click share

50%

Top 20: 98%

Open market

44%

  • Hopzab13%
  • GETINSTYLE SHOP12%
  • Bojueshaw10%
  • Lotsdonxia9%
  • Generic7%
  • UNVOJL7%

Demand

Red Nose Day 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 191.6×

Search terms

Top Red Nose Day 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown nose14K/yr
  • red nose154K/yr
  • red noses25K/yr
  • red nose day nose9K/yr
  • comic relief red nose5K/yr
  • red nose for kids4K/yr
  • kids red nose2K/yr
  • red nose kids3K/yr
  • red nose day noses3K/yr
  • red noses 2025133/yr

Reviews and returns

What reviews say buyers love and hate about Red Nose Day 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.25

Shocking quality

Poor quality

They are rubbish

Durability13%−0.16

Falls apart

broke within 10 minute s

two were torn in under ten minutes

Value For Money11%−0.03

Expensive

I found it more expensive than expected for what it is

Really not worth the money at all

Size-Overall8%−0.04

not fit for purpose

Small felt circles that barely can fit on a nose

didn't fit my nose

Color7%−0.06

the red dye leaked out immediately

The water turned red

the water became very yellowish

Love

Fun/Entertainment Experience18%+1.43

the kids will enjoy

Great fun to design

Brilliant fun

Design-Overall15%+0.70

Great fun to design

Really fun to design with the kids

Nice nose to design

Value For Money12%−0.03

Excellent value for money

worth the money

Good value

Quality-Overall9%−0.25

made better this year

is well made

QUALITY ITEM

Advertised Vs Actual Product9%+0.79

As advertised

As described

they look exactly like the picture

Return

0.1% Return rate 36% Fixable by listing

Size-Overall27%▁█▆▆▄▆

not fit for purpose

Small felt circles that barely can fit on a nose

didn't fit my nose

Quality-Overall25%▁▁▄▁█▂

Shocking quality

Poor quality

They are rubbish

Defective Material/Parts10%▁▁██▁▁
Durability7%▁▁▃█▁▁

Falls apart

broke within 10 minute s

two were torn in under ten minutes

Advertised Vs Actual Product5%▁█▁▁▃▁

FAQ

Common Red Nose Day 2023 questions

Answered from the same tracked data.