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Red Nose Day 2023

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -97.4% this quarter, so Red Nose Day 2023 is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£63K/yr219K searches / yr
90-day growth
-97.4%search demand this quarter
Competition
50%top-5 click share · 21 brands · 46 sellers

Flapen Score

Red Nose Day 2023 against its category

The dotted line is the Toys & Games average. Past it, Red Nose Day 2023 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Nose Day 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Nose Day 2023 219K times last year and spent an estimated £63K. The top 5 brands take 50% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -97.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-97.4%
Conversion, latest week
5.2%
Market size, estimated
£63Ka year
Peak month
March191.6× the quietest month
Top search term
clown nose14K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £2.18 to £13.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £5.49 that is £27K to £33K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£2.18–£13.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
£27K–£33K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,203 within Arts & Crafts. It carries 144 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,203in Arts & Crafts
Average rating
3.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
22

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Nose Day 2023 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

46

Est. top-5 brand share

50%

Top 20: 99%

Est. top-5 click share

50%

Top 20: 98%

Open market

44%

  • Hopzab13%
  • GETINSTYLE SHOP12%
  • Bojueshaw10%
  • Lotsdonxia9%
  • Generic7%
  • UNVOJL7%

Demand

Red Nose Day 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 191.6×

Search terms

Top Red Nose Day 2023 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clown nose14K/yr
  • red nose154K/yr
  • red noses25K/yr
  • red nose day nose9K/yr
  • comic relief red nose5K/yr
  • red nose for kids4K/yr
  • kids red nose2K/yr
  • red nose kids3K/yr
  • red nose day noses3K/yr
  • red noses 2025133/yr

Reviews and returns

What reviews say buyers love and hate about Red Nose Day 2023

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Shocking quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Nose Day 2023 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data