Skip to content

Red Nose Day 2023

Red Nose Day 2023 shows low returns (0.1%), but soft demand (-97.4% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 16Growth 0Conversion 60Competition 59Returns 99Price range 0Avg price 15Brand share 85Review moat 93Quality gap 97
This niche Category average

Is Red Nose Day 2023 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Nose Day 2023 is a £63K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.

Red Nose Day 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -97.4% over the last 90 days and 5.2% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr25K
Search volume / yr-97.4%219K
Conversion rate5.2%
Avg price£5.49

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers21 · 46
Top-5 product click share50%
Open market50%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement59%
New entrants (1y)7· 0 succeeded
Avg rating3.8★
Avg reviews144

Top Red Nose Day 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

46

Top-5 brand share

50%

Top 20: 99%

Top-5 click share

50%

Top 20: 98%

Open market

44%

  • Hopzab13%
  • GETINSTYLE SHOP12%
  • Bojueshaw10%
  • Lotsdonxia9%
  • Generic7%
  • UNVOJL7%

Red Nose Day 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR5.2%Products22Brands21Top 5 Brands50%OOS Rate0.0%Rating3.8★Reviews144Avg BSR#1,203
150K100KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 191.6×

Top Red Nose Day 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • clown nose14K/yr
  • red nose154K/yr
  • red noses25K/yr
  • red nose day nose9K/yr
  • comic relief red nose5K/yr
  • red nose for kids4K/yr
  • kids red nose2K/yr
  • red nose kids3K/yr
  • red nose day noses3K/yr
  • red noses 2025133/yr

What reviews say buyers love and hate about Red Nose Day 2023

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Fun/Entertainment Experience18%

the kids will enjoy

Design-Overall15%

Great fun to design

Value For Money12%

Excellent value for money

Quality-Overall9%

made better this year

Advertised Vs Actual Product9%

As advertised

What buyers complain about

84% of reviews
Quality-Overall27%

Shocking quality

Durability13%

Falls apart

Value For Money11%

Expensive

Size-Overall8%

not fit for purpose

Color7%

the red dye leaked out immediately

Red Nose Day 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Quality-Overall
25%
3Defective Material/Parts
10%
4Durability
7%
5Advertised Vs Actual Product
5%

Common Red Nose Day 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Nose Day 2023 51/100 on Amazon United Kingdom — Worth a look. The niche generates £63K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -97.4% over the last 90 days.
Search demand for Red Nose Day 2023 on Amazon United Kingdom peaks in Mar, where the busiest month runs 191.6× the quietest.