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Red Hulk

Fail

The top 5 brands take 100% of clicks, so Red Hulk is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£9K/yr34K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
82%top-5 click share · 4 brands · 100 sellers

Flapen Score

Red Hulk against its category

The dotted line is the Toys & Games average. Past it, Red Hulk is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Hulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Hulk 34K times last year and spent an estimated £9K. All 4 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
2.0%
Market size, estimated
£9Ka year
Peak month
December2.6× the quietest month
Top search term
red hulk22K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £7.23 to £23.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £12.69 that is £3K to £6K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£7.23–£23.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #560 within Play Figures. It carries 1,184 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#560in Play Figures
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Hulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£876£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Marvel89%
  • hometrixx5%
  • Textiles 4 Home4%
  • Rubies2%
  • Open — no brand owns it (0%)

Demand

Red Hulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Red Hulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red hulk22K/yr
  • red hulk action figure11K/yr
  • red hulk figure2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Hulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.08

Utter waste of money

Durability20%−0.13

Only toy that has ever broke when my son was playing with it

Size-Overall20%+0.27

The mask is large

The mask is very big for a little boys face

Color20%+0.58

Its not green its red

Quality-Overall7%+0.24

BAD QUALITY EXPECTATIONS

Love

Quality-Overall26%+0.24

Good quality

Well made

Quality Action Figure

Size-Overall14%+0.27

nice size

The figure is a really impressive size — much bigger and chunkier than I expected, which makes it great for little hands to hold and play with

They are large enough to feel substantial in a childs hands

Fun/Entertainment Experience12%+1.22

3 year old enjoys playing with it with the other superheros too

Great toy

Value For Money11%−0.08

Great value for money

Great price

his face when he opened it was priceless

Advertised Vs Actual Product9%+0.89

As shown

Exactly as described

Return

0.9% Return rate 51% Fixable by listing

Size-Overall53%▁▇█▆▁▆

The mask is large

The mask is very big for a little boys face

Gifting Purpose14%▁▆▁█▁▁
Value For Money11%▁▁▄▁▁█

Utter waste of money

Defective Material/Parts7%▁▅▃▁█▁
Quality-Overall6%▁▁▁▁█▁

BAD QUALITY EXPECTATIONS

FAQ

Common Red Hulk questions

Answered from the same tracked data.