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Red Costume

soft demand (-52.4% this quarter) — Red Costume doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 1Growth 0Conversion 15Competition 51Returns 33Price range 73Avg price 74Brand share 69Review moat 88Quality gap 86
This niche Category average

Is Red Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Costume is a £4K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 40/100.

Red Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.4% over the last 90 days and 1.2% of searches end in a purchase.

£4K

revenue / yr

Units sold / yr500
Search volume / yr-52.4%24K
Conversion rate1.2%
Avg price£14.88

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 44
Top-5 product click share54%
Open market36%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement56%
New entrants (1y)5· 0 succeeded
Avg rating4.1★
Avg reviews238

Top Red Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£209£418£626£8351101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

44

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

29%

  • Disguise21%
  • Smiffys17%
  • cutecool11%
  • MYQYwin8%
  • TOYTOPIE8%
  • Generic7%

Red Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR1.2%Products27Brands18Top 5 Brands64%OOS Rate24.4%Rating4.1★Reviews238Avg BSR#2,308
23K18KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 40.8×

Top Red Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • red costume10K/yr
  • descendants red costume3K/yr
  • red costume descendants3K/yr
  • rise of red costume2K/yr
  • descendants rise of red costume2K/yr
  • red descendants costume5K/yr

What reviews say buyers love and hate about Red Costume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Size-Overall31%

Fit her really well

Advertised Vs Actual Product13%

Works as pictured and described. and then some

Collectibles13%

Lovely toy clock arrived quickly

Washability13%

Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality

Value For Money13%

Great value for money

What buyers complain about

75% of reviews
Size-Overall50%

Size came up small

Thin25%

the material was too thin for this time of year to wear on book day

Red Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Material Quality
8%
3Quality-Overall
5%
4Advertised Vs Actual Product
5%
5Stitch/Finish/Polish
4%

Common Red Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Costume 40/100 on Amazon United Kingdom — Skip it. The niche generates £4K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -52.4% over the last 90 days.
Search demand for Red Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 40.8× the quietest.