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Red Costume

Fail

Demand is soft, at -52.4% this quarter, so Red Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£4K/yr24K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
54%top-5 click share · 18 brands · 44 sellers

Flapen Score

Red Costume against its category

The dotted line is the Toys & Games average. Past it, Red Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Costume 24K times last year and spent an estimated £4K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
1.2%
Market size, estimated
£4Ka year
Peak month
October40.8× the quietest month
Top search term
red costume10K searches a year

02 · Price

A sale here is worth £14.88.

Listings sell for £14.88 on average, from £4.77 to £43.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £14.88 that is £0 to £1K a year per listing.

Average price
£14.88under the $15 to $100 sweet spot
Price range
£4.77–£43.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #2,308 within Fancy Dress. It carries 238 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
81%
Out of stock, average day
24.4%
Average rank
#2,308in Fancy Dress
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Red Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£209£418£626£8351101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

44

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

29%

  • Disguise21%
  • Smiffys17%
  • cutecool11%
  • MYQYwin8%
  • TOYTOPIE8%
  • Generic7%

Demand

Red Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 40.8×

Search terms

Top Red Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red costume10K/yr
  • descendants red costume3K/yr
  • red costume descendants3K/yr
  • rise of red costume2K/yr
  • descendants rise of red costume2K/yr
  • red descendants costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.03

Size came up small

We had to send it back as it was too small

Not really adult size had to give to my daughter

Thin25%−0.24

the material was too thin for this time of year to wear on book day

Love

Size-Overall31%−0.03

Fit her really well

hat is a good fit- doesnt fall off

A good fun out fit

Advertised Vs Actual Product13%+1.41

Works as pictured and described. and then some

Collectibles13%−0.16

Lovely toy clock arrived quickly

Washability13%+1.41

Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality

Value For Money13%+1.41

Great value for money

Good value for money eg

Return

4.4% Return rate 76% Fixable by listing

Size-Overall64%▆▇▆▇▁█

Size came up small

We had to send it back as it was too small

Not really adult size had to give to my daughter

Material Quality8%▁▂▁▁█▁
Quality-Overall5%█▂▂▁▁▄
Advertised Vs Actual Product5%▁▁▃▁█▁
Stitch/Finish/Polish4%▁▃▁▅█▁

FAQ

Common Red Costume questions

Answered from the same tracked data.