Red Costume
FailDemand is soft, at -52.4% this quarter, so Red Costume is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £4K/yr24K searches / yr
- 90-day growth
- -52.4%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 44 sellers
Flapen Score
Red Costume against its category
The dotted line is the Toys & Games average. Past it, Red Costume is stronger. Inside it, weaker.
Market
The Red Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Costume 24K times last year and spent an estimated £4K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -52.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £4Ka year
- Peak month
- October40.8× the quietest month
- Top search term
- red costume10K searches a year
02 · Price
A sale here is worth £14.88.
Listings sell for £14.88 on average, from £4.77 to £43.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £14.88 that is £0 to £1K a year per listing.
- Average price
- £14.88under the $15 to $100 sweet spot
- Price range
- £4.77–£43.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #2,308 within Fancy Dress. It carries 238 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 81%
- Out of stock, average day
- 24.4%
- Average rank
- #2,308in Fancy Dress
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 238per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Red Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smiffys Scouser Tracksuit Red & White with Jacket & Trousers 1980s Fancy Dress 1980s Dress Up Costumes
- Price
- £12.94
- Rating
- 4.1/5
- Reviews
- 565
- Age
- 10y ago

cutecool Halloween Pyjamas Jumpsuit Costume Onesie Pajamas Unisex Animal One-piece Costume Homewear Sleepwear Party (UK Alpha L Regular Regular Red Teletubbies)
- Price
- £10.41
- Rating
- 3.9/5
- Reviews
- 335
- Age
- 2y ago

Disney Descendants Red Classic Dress Up by Disguise Official License Fancy Dress Costume for Girls Features Red Long Sleeve Onesie with Skirt Detail Size M (7-8 Years)
- Price
- £16.73
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 2y ago

Disney Disguise Descendants Red Costume for Girls Perfect for Descendants Fans Bold Red Longsleeve Onesie with Stylish Skirt Detail and Mesh Sleeves 4-6 years
- Price
- £15.32
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 2y ago

TOYTOPIE Rise Of Red Costume for Girls Red Hero Costume Set with Long Sleeve Jumpsuit Wig and Gloves Kids Halloween Fancy Dress Up for Girls 510 Years School Play and Role Play Outfit
- Price
- £14.92
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago
Trending
90-day click momentum
Vervora Red Hoodie with Yellow Letter A Chipmunk Fancy Dress Costume Cotton Blend Hooded Sweatshirt for Halloween Cosplay 90s Party Outfit & Themed Events (L)
- Price
- £8.96
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 6mo ago

Smiffys Scouser Tracksuit Red & White with Jacket & Trousers 1980s Fancy Dress 1980s Dress Up Costumes
- Price
- £12.94
- Rating
- 4.1/5
- Reviews
- 565
- Age
- 10y ago

Womens Onesies Adults Adult Onesies Pajamas Jumpsuit Costume Women Men Onesie Pajamas Unisex Animal One piece Costume Homewear Sleepwear Party Christmas Red
- Price
- £10.60
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 8mo ago

Yolev Womens Tulle Tutu Skirt Vintage 1950s Tulle Bubble Dance Skirt Prom Skirt Elastic 3 Layer for Halloween Christmas Party Costume (Red)
- Price
- £4.94
- Rating
- 4.1/5
- Reviews
- 651
- Age
- 4y ago

Womens The Rise of Red Costumes Red Leather Coat Pants Outfit Halloween Party Princess Red Costume S
- Price
- £43.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
Vervora Red Hoodie with Yellow Letter A Chipmunk Fancy Dress Costume Cotton Blend Hooded Sweatshirt for Halloween Cosplay 90s Party Outfit & Themed Events (L)
- Price
- £8.96
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 6mo ago

Crayon Costume Adult 3Pcs Colorful Crayon Fancy Dress Include Crayon Apron Funny Cone Hat And Striped Socks Unisex World Book Day Costumes Halloween Party Christmas Group Cosplay Outfits (Red)
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 6mo ago

Womens Onesies Adults Adult Onesies Pajamas Jumpsuit Costume Women Men Onesie Pajamas Unisex Animal One piece Costume Homewear Sleepwear Party Christmas Red
- Price
- £10.60
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 8mo ago

TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Red 120)
- Price
- £19.41
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 10mo ago

TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Red 130)
- Price
- £18.04
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
44
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
29%
- Disguise21%
- Smiffys17%
- cutecool11%
- MYQYwin8%
- TOYTOPIE8%
- Generic7%
Demand
Red Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 40.8×
Search terms
Top Red Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red costume10K/yr
- descendants red costume3K/yr
- red costume descendants3K/yr
- rise of red costume2K/yr
- descendants rise of red costume2K/yr
- red descendants costume5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size came up small
We had to send it back as it was too small
Not really adult size had to give to my daughter
the material was too thin for this time of year to wear on book day
Love
Fit her really well
hat is a good fit- doesnt fall off
A good fun out fit
Works as pictured and described. and then some
Lovely toy clock arrived quickly
Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality
Great value for money
Good value for money eg
Return
4.4% Return rate 76% Fixable by listing
Size came up small
We had to send it back as it was too small
Not really adult size had to give to my daughter
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Costume questions
Answered from the same tracked data.









