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Red Costume

Fail

Demand is soft, at -52.4% this quarter, so Red Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£4K/yr24K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
54%top-5 click share · 18 brands · 44 sellers

Flapen Score

Red Costume against its category

The dotted line is the Toys & Games average. Past it, Red Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Costume 24K times last year and spent an estimated £4K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
1.2%
Market size, estimated
£4Ka year
Peak month
October40.8× the quietest month
Top search term
red costume10K searches a year

02 · Price

A sale here is worth £14.88.

Listings sell for £14.88 on average, from £4.77 to £43.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £14.88 that is £0 to £1K a year per listing.

Average price
£14.88under the $15 to $100 sweet spot
Price range
£4.77–£43.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #2,308 within Fancy Dress. It carries 238 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
81%
Out of stock, average day
24.4%
Average rank
#2,308in Fancy Dress
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Red Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£209£418£626£8351101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

44

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 92%

Open market

29%

  • Disguise21%
  • Smiffys17%
  • cutecool11%
  • MYQYwin8%
  • TOYTOPIE8%
  • Generic7%

Demand

Red Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 40.8×

Search terms

Top Red Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red costume10K/yr
  • descendants red costume3K/yr
  • red costume descendants3K/yr
  • rise of red costume2K/yr
  • descendants rise of red costume2K/yr
  • red descendants costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Costume

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Size came up small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data