Red Cape

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-57.9%

Conversion, latest week

1.8%

Market size, estimated

£40Ka year

Peak month

October24.2× the quietest month

Top search term

red cape83K searches a year

Listings sell for £10.96 on average, from £4.52 to £75.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.96 that is £1K to £3K a year per listing.

Average price

£10.96under the $15 to $100 sweet spot

Price range

£4.52–£75.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #439 within Dress-Up Accessories. It carries 343 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

92%

Out of stock, average day

14.1%

Average rank

#439in Dress-Up Accessories

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

343per listing

Listings tracked

37

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months