Red Cape

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-57.9%

Conversion, latest week

1.8%

Market size, estimated

£40Ka year

Peak month

October24.2× the quietest month

Top search term

red cape83K searches a year

Listings sell for £10.96 on average, from £4.52 to £75.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.96 that is £1K to £3K a year per listing.

Average price

£10.96under the $15 to $100 sweet spot

Price range

£4.52–£75.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #439 within Dress-Up Accessories. It carries 343 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

92%

Out of stock, average day

14.1%

Average rank

#439in Dress-Up Accessories

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

343per listing

Listings tracked

37

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months