red cape
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great342.62avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.52–£75.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 202K searches
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red cape is a £40K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
red cape market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #439
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 68%
- Out of stock
- 14.1%
- Avg brand age
- 40 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
57
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
41%
Top 20: 82%
Open market
43%
- DELIVESS16%
- Wicked Costumes11%
- VAAT10%
- XiangJunly9%
- Smiffys6%
- JISRKP5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 24.2×
Top red cape search terms
- red cape83K/yr
- red hood24K/yr
- red cloak19K/yr
- red cape adult12K/yr
- red riding hood cape30K/yr
- little red riding hood cape19K/yr
- red hooded cape6K/yr
- red cape with hood8K/yr
Top red cape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DELIVESS Womens Medieval Renaissance Velvet Cape Stand Collar Gold Trim Cloak for Adults Halloween Cosplay LARP Party Festival Costume(43.31 Red)
DELIVESS£18.234.4★7 rev
Red Cape With Hood Halloween Cape Long Robe Medieval Costume Cloak
XiangJunly£5.393.3★5 rev
VAAT Adult Superhero Capes and Masks-Halloween Vampire Capes Party Dress Up Superhero Costumes Cosplay Costumes(red-110CM)
VAAT£8.224.5★11 rev
Wicked Costumes Adult Red Hooded Cape Short 84cm Fancy Dress Cloak for Halloween Devil Vampire & Little Red Riding Hood One Size
Wicked Costumes£8.584.1★512 rev
Smiffys Cape Red with Eyemask Icons & Idols Fancy Dress Superhero Dress Up Accessories Halloween
Smiffys£4.854.1★3,184 rev
Newest
by launch date
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
ZUIMEIHQH£7.2436 rev
ToqoGeri 140CM Adult Halloween Red Cape with Hood Little Red Riding Hood Cape Adult Hooded Robe Cloak for Men Women Halloween Christmas Witch Vampires Costume
ToqoGeri£6.580 rev
Fancy Dress Little Red Riding Hood Reversible Hooded Cape Cloak for Kids Childrens Dress Up Red Black with Hood for World Book Day & Week Childs Costume Cape for Fairy Tale Role Play (Age 3-5)
Mustavo£5.2715 rev
VAAT Adult Superhero Capes and Masks-Halloween Vampire Capes Party Dress Up Superhero Costumes Cosplay Costumes(red-110CM)
VAAT£8.2211 rev
VAAT Adult Superhero Capes and Masks - Cape & Mask Costume for Halloween Superhero Party Capes Perfect for Cosplay Christmas Parties Role Play Event(Red)
VAAT£7.9315 rev
Trending
90-day click momentumZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
ZUIMEIHQH£7.244.5★
DELIVESS Womens Medieval Renaissance Velvet Cape Stand Collar Gold Trim Cloak for Adults Halloween Cosplay LARP Party Festival Costume(43.31 Red)
DELIVESS£18.234.4★
VAAT Adult Superhero Capes and Masks - Cape & Mask Costume for Halloween Superhero Party Capes Perfect for Cosplay Christmas Parties Role Play Event(Red)
VAAT£7.934.2★
ToqoGeri 140CM Adult Halloween Red Cape with Hood Little Red Riding Hood Cape Adult Hooded Robe Cloak for Men Women Halloween Christmas Witch Vampires Costume
ToqoGeri£6.580.0★
GOLDSTITCH Cape Costume Full Length Deluxe Adult Cape Cloak Knight Fancy Cool Cosplay Costume
GOLDSTITCH£8.574.6★
What buyers say about red cape
What buyers praise and complain about, mined from review topics.What buyers love
“perfect fit”
“The stitching and overall construction are also very good, with neat seams and a well-finished appearance throughout”
“As described”
“Good rich colour”
“This is a lovely lightweight”
“Worth the money”
“airy the fabric feels”
“It's comfortable, drapes beautifully, and can be worn in several different ways”
“The material is soft to the touch”
“perfect for summer nights”
What buyers complain about
“Cheap materials”
“it shows the mask which is a bit misleading”
“it stretches and holes form very easily”
“Poor Quality”
“I am not sure of the price so I cannot say if it is good value”
“as I would say it won't last too long”
“Do not see it lasting long after a few washes”
“Material is VERY thin”
“could be cut shorter if needed as there is no real fitting”
“It is flammable”
Top return reasons
Common questions
- Is red cape profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 37 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the red cape niche?
- 30 brands and 57 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in red cape?
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 3.1%.
- When does demand for red cape peak?
- Demand peaks in Oct–Nov; the busiest month runs 24.2× the quietest.
- What does it cost to enter the red cape niche?
- Listings span £4.52–£75.78; the average listing price is £10.96 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.