Reborn Dolls
MaybeThe top 5 products take only 20% of clicks. But buyers convert on only 0.6% of searches, so Reborn Dolls is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £147K/yr551K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 20%top-5 click share · 21 brands · 36 sellers
Flapen Score
Reborn Dolls against its category
The dotted line is the Toys & Games average. Past it, Reborn Dolls is stronger. Inside it, weaker.
Market
The Reborn Dolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reborn Dolls 551K times last year and spent an estimated £147K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £147Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- silicone baby78K searches a year
02 · Price
A sale here is worth £41.75.
Listings sell for £41.75 on average, from £20.06 to £215.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £41.75 that is £0 to £4K a year per listing.
- Average price
- £41.75inside the $15 to $100 sweet spot
- Price range
- £20.06–£215.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #846 within Dolls & Accessories. It carries 100 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 97%
- Out of stock, average day
- 2.1%
- Average rank
- #846in Dolls & Accessories
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 100per listing
- Listings tracked
- 125
04 · Newcomers
Amazon counts 1 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Reborn Dolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zero pam Reborn Baby Dolls Girls 48CM Realistic Baby Doll Newborn Babies Real Iife Reborn Dolls Lifelike Babys Doll For Girls With Accessories
- Price
- £38.98
- Rating
- 3.8/5
- Reviews
- 204
- Age
- 1y ago

Zero pam Reborn Baby Dolls Girls-50CM Reborn Dolls Full Body Realistic Baby Doll 3D Skin Posable Newborn Babies Lifelike Babys Doll For Girls
- Price
- £36.85
- Rating
- 4.1/5
- Reviews
- 100
- Age
- 8mo ago

iCradle Reborn Baby Doll 18 Inch 48cm Full Body Vinyl Silicone Baby Doll Boy Realistic Newborn Doll with Hand-Implanted Blonde Hair Closed Eyes Toy Gift for Kids Age 3+
- Price
- £25.79
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago

BABESIDE Reborn Babies Dolls Sunny 17 Inch Realistic Newborn Girls
- Price
- £35.77
- Rating
- 4.4/5
- Reviews
- 950
- Age
- 2y ago

Anano Full Silicone Baby Girl Reborn Dolls Silicone Full Body 18 Inch Reborn Toddler Baby Dolls Realistic Baby Doll Girl Bathable Infant for Kids 3+
- Price
- £34.39
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 1y ago
Trending
90-day click momentum
Zero pam Squishy Silicone Reborn Baby Dolls Girls-30CM Floppy Reborn Dolls Silicone Full Body Realistic Baby Doll Posable Newborn Babies Lifelike Babys Doll For Girls
- Price
- £54.78
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago

JUYOUYI 18 Inch Reborn Baby Doll Full Soft Washable Vinyl Body Lifelike Newborn Doll The Best Toy Gift for Kids Age 3+ (MandowPink)
- Price
- £23.48
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Anano Reborn Baby Dolls Full Body-20 In Realistic Baby Doll Newborn Girl Real Life Babys Doll That Look Real Girl Full Body Reborn Babys Dolls Washable
- Price
- £45.55
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 9mo ago

OtardDolls 32cm Silicone Reborn Baby Doll Girl Sleeping Reborn Baby Dolls Lifelike Handmade Painted Reborn Dolls with Clothes and Bottles Gift Set for Kids Boys Girls
- Price
- £88.95
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 2y ago

Anano Reborn Baby Dolls Full Body Realistic Baby Dolls Girl 18 In Lifelike Babys Doll Real Life Babys Full Body Reborn Doll NewBorn Anatomically Correct Girl
- Price
- £38.03
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 11mo ago
Newest
by launch date
Zero pam Squishy Silicone Reborn Baby Dolls Girls-30CM Floppy Reborn Dolls Silicone Full Body Realistic Baby Doll Posable Newborn Babies Lifelike Babys Doll For Girls
- Price
- £54.78
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago

Zero pam Reborn Baby Dolls Girls-50CM Reborn Dolls Full Body Realistic Baby Doll 3D Skin Posable Newborn Babies Lifelike Babys Doll For Girls
- Price
- £36.85
- Rating
- 4.1/5
- Reviews
- 100
- Age
- 8mo ago

Anano Reborn Baby Dolls Full Body-20 In Realistic Baby Doll Newborn Girl Real Life Babys Doll That Look Real Girl Full Body Reborn Babys Dolls Washable
- Price
- £45.55
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 9mo ago

Anano Reborn Baby Dolls Full Body Realistic Baby Dolls Girl 18 In Lifelike Babys Doll Real Life Babys Full Body Reborn Doll NewBorn Anatomically Correct Girl
- Price
- £38.03
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 11mo ago

Zero pam Reborn Dolls Full Body Boy-48CM Realistic Baby Doll Real life Babys Doll Lifelike Reborn Baby Dolls For Girls With Accessories
- Price
- £34.48
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
36
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
20%
Top 20: 46%
Open market
14%
- Zero pam27%
- Anano22%
- BABESIDE20%
- iCradle9%
- JIZHI5%
- Gileutay3%
- Open — no brand owns it (15 brands, 14%)
Demand
Reborn Dolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Reborn Dolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silicone baby78K/yr
- reborn toddler dolls48K/yr
- babeside reborn dolls67K/yr
- full silicone baby62K/yr
- full silicone reborn doll41K/yr
- silicone reborn doll29K/yr
- reborn baby dolls boy32K/yr
- full body silicone baby doll28K/yr
- silicone dolls full body20K/yr
- silicone babies16K/yr
Reviews and returns
What reviews say buyers love and hate about Reborn Dolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looks nothing like the photo
Not as advertised
Not as described
They're not cheap
Not great considering the price
not what i was expecting especially for the price
Skin material attracts dust
The included clothes feel remarkably cheap
Not great quality cheap materials used which is very obvious on inspection
Very poor quality
Cheap rubbish
Looks cheaply made
Hard plastic
Doll is very hard
it is hard
Love
overall it just feels like a good quality doll compared to others weve had
Good quality dolls
Brilliant quality
Good for the price
Good value for money
Money well spent
Looks just like the picture
better than I expected
As described
her hair is so smooth
Realistic soft texture
Nice and soft
good size
Good I loved the size
Great doll looks real prefect size
Return
3.7% Return rate 58% Fixable by listing
Looks nothing like the photo
Not as advertised
Not as described
Skin material attracts dust
The included clothes feel remarkably cheap
Not great quality cheap materials used which is very obvious on inspection
Very poor quality
Cheap rubbish
Looks cheaply made
Hard plastic
Doll is very hard
it is hard
It is small
the baby grown doesnt fit
Bigger than expected
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reborn Dolls questions
Answered from the same tracked data.









