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Ransom Notes Game

Fail

Demand is soft, at -51.8% this quarter, so Ransom Notes Game is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£221K/yr181K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Ransom Notes Game against its category

The dotted line is the Toys & Games average. Past it, Ransom Notes Game is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ransom Notes Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ransom Notes Game 181K times last year and spent an estimated £221K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
8.0%
Market size, estimated
£221Ka year
Peak month
December40.8× the quietest month
Top search term
ransom notes game123K searches a year

02 · Price

A sale here is worth £15.38.

Listings sell for £15.38 on average, from £10.18 to £21.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 12,500 to 15,000 of them. At £15.38 that is £192K to £231K a year per listing.

Average price
£15.38inside the $15 to $100 sweet spot
Price range
£10.18–£21.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
12,500–15,000
Revenue per listing a year
£192K–£231K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Games & Accessories. It carries 3,852 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Games & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,852per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£55K£110K£166K£221K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ransom Notes95%
  • Exploding Kittens5%

Demand

Ransom Notes Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 40.8×

Search terms

Top Ransom Notes Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ransom notes game123K/yr
  • ransom notes32K/yr
  • random notes game9K/yr
  • ransom notes game uk16K/yr

Reviews and returns

What reviews say buyers love and hate about Ransom Notes Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience43%

Also a lot of cards didn't really work or provide any humour

Not actually that much fun

This game is not as great fun as I was led to believe by previous reviewers

Value For Money10%

It's expensive and often goes on sale

All in all I can say its not value for money

a little pricey

Assembly/Installation10%

Set up is a bit of a nightmare because there's so many small magnetic pieces so we just grab a handful of bits

- It takes ages to set up

Takes ages to set up

Size-Overall8%

It is smaller than I thought

Too many small bits

Ease Of Use5%

not easy to read

Love

Fun/Entertainment Experience76%

Good fun

Fun game

Family fun

Trivia Games5%

Really good game with lots of good laughs

Great game for a bunch of friends

absolutely the funniest game ive ever played

Creativity5%

It was a lovely insight into how imaginative they are

This is great if you are with a group of ppl that are quite wordy and creative

enjoy people's creativity

Ease Of Use2%

Its a very simple idea

Its easy to extend the game or shorten it too

easy to play

Suitability Beginner1%

perfect for students wanting to chill out

Return

0.7% Return rate 40% Fixable by listing

Fun/Entertainment Experience40%▁▅█▁▁▁

Also a lot of cards didn't really work or provide any humour

Not actually that much fun

This game is not as great fun as I was led to believe by previous reviewers

Size-Overall20%▁█▁▁▁▁

It is smaller than I thought

Too many small bits

Gifting Purpose20%█▁▁▁▁▁
Advertised Vs Actual Product20%▁▁▁▁█▁

FAQ

Common Ransom Notes Game questions

Answered from the same tracked data.