Rainbow Butter Squishy

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months

29K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

8.4%

Market size, estimated

£18Ka year

Top search term

rainbow butter squishy20K searches a year

Listings sell for £7.48 on average, from £1.43 to £10.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.48 that is £0 to £748 a year per listing.

Average price

£7.48under the $15 to $100 sweet spot

Price range

£1.43–£10.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£748

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #949 within Novelty & Gag Toys. It carries 7 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

81%

Out of stock, average day

44.2%

Average rank

#949in Novelty & Gag Toys

Average rating

3.95 starsAmazon United Kingdom average 4.36 stars

Average reviews

7per listing

Listings tracked

32

30 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 3 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

3Amazon's first-year sales bar

Average brand age

3 months