Rainbow Butter Squishy

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months

29K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

8.4%

Market size, estimated

£18Ka year

Top search term

rainbow butter squishy20K searches a year

Listings sell for £7.48 on average, from £1.43 to £10.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.48 that is £0 to £748 a year per listing.

Average price

£7.48under the $15 to $100 sweet spot

Price range

£1.43–£10.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£748

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #949 within Novelty & Gag Toys. It carries 7 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

81%

Out of stock, average day

44.2%

Average rank

#949in Novelty & Gag Toys

Average rating

3.95 starsAmazon United Kingdom average 4.36 stars

Average reviews

7per listing

Listings tracked

32

30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 3 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

3Amazon's first-year sales bar

Average brand age

3 months