rainbow butter squishy
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible6.53avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Market size
Bad£18K£18K/yr · 29K searches
Price range
Bad£1.43–£10.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rainbow butter squishy is a £18K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
rainbow butter squishy market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £11K–£15K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #949
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 94%
- Out of stock
- 44.2%
- Avg brand age
- 3 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22
Sellers
25
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
52%
Top 20: 87%
Open market
28%
- Generic18%
- Bgdhinkt17%
- GEVECORI15%
- FUFUFA10%
- xinrongda7%
- Hlayshing4%
Top rainbow butter squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Butter Squishy Cheese Squishy Realistic Design Anxiety Relief Fidget Toy Sensory Toys For Adults & Kids (Butter-rainbow)
Bgdhinkt£2.484.1★24 rev
Rainbow Butter Squishy 1Pcs Slow-Rebound Desk Decor for Adults
GEVECORI£6.363.4★5 rev
Butter Stick Squishy Rainbow Butter Squishy Fidget Toy Soft Stress Relief Sensory Trending Decompression Toy for Adults Home Office Relaxation (Rainbow)
Generic£2.495.0★8 rev
13cm Rainbow Butter Squishy Toy Slow Rising Stress Relief Fidget Toy
FUFUFA£6.213.8★12 rev
Rainbow Butter Squishy Cheese Stress Ball Brain Squishy Realistic Design Anxiety Relief Fidget Toy Sensory Toys For Adults & Kids
Generic£1.434.2★9 rev
Newest
by launch date
3PCS Butter Toys Rainbow Butter Stick Set Slow Rising Soft Toys PU Butter Stick Toys Office Desk Decor for Adults
CelestiMingle£7.265 rev
balls toys
Yizemay£8.373 rev
Rainbow Butter Squishy 2 Pcs Set for Adults Slow-Rebound Desk Decor
GEVECORI£8.305 rev
3PCS Butter Squishy Rainbow Butter Squishy Fidget Toys Butter Squeeze Toy
Hlayshing£10.401 rev
2Pcs Butter Squishy Slow Rising PU Rainbow Butter Sticks
Dandin£6.822 rev
Trending
90-day click momentumRainbow Butter Squishy Cheese Squishy Realistic Design Anxiety Relief Fidget Toy Sensory Toys For Adults & Kids (Butter-rainbow)
Bgdhinkt£2.484.1★
Rainbow Butter Squishy 1Pcs Slow-Rebound Desk Decor for Adults
GEVECORI£6.363.4★
Butter Stick Squishy Rainbow Butter Squishy Fidget Toy Soft Stress Relief Sensory Trending Decompression Toy for Adults Home Office Relaxation (Rainbow)
Generic£2.495.0★
13cm Rainbow Butter Squishy Toy Slow Rising Stress Relief Fidget Toy
FUFUFA£6.213.8★
Rainbow Butter Squishy Cheese Stress Ball Brain Squishy Realistic Design Anxiety Relief Fidget Toy Sensory Toys For Adults & Kids
Generic£1.434.2★
What buyers say about rainbow butter squishy
What buyers praise and complain about, mined from review topics.What buyers love
“great butter fragrance”
“Very good quality”
“Theyre incredibly soft to the touch”
“Lovely I like the colour”
“Hours of FUN”
“These were great value as you get two”
“a really decent size”
“It is really good the durability Im just in general because it smells good”
“No slime, No mess, just squishy fun”
“The overall structure is sturdy”
What buyers complain about
“Items where coming apart as soon as we received them not good quality”
“Did not last long”
“Not worth it”
“More like marzipan chemical scent”
“Items where coming apart as soon as we received them not good quality”
“After a short amount of time the text started to come off”
“Too expensive as cheap material”
“Though I don't find it quite as much as fun as squishy cubes”
Top return reasons
Common questions
- Is rainbow butter squishy profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 32 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (64/100).
- How competitive is the rainbow butter squishy niche?
- 22 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in rainbow butter squishy?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.0%.
- What does it cost to enter the rainbow butter squishy niche?
- Listings span £1.43–£10.87; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.