Rag Doll

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

1.6%

Market size, estimated

£52Ka year

Peak month

December2.8× the quietest month

Top search term

rag doll58K searches a year

Listings sell for £13.56 on average, from £4.99 to £38.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.56 that is £0 to £1K a year per listing.

Average price

£13.56under the $15 to $100 sweet spot

Price range

£4.99–£38.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #472 within Baby & Toddler Toys. It carries 1,025 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

83%

Out of stock, average day

5.8%

Average rank

#472in Baby & Toddler Toys

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,025per listing

Listings tracked

60

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months