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Quoits

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $26K a year here, so Quoits is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£26K/yr23K searches / yr
90-day growth
+146.7%search demand this quarter
Competition
54%top-5 click share · 17 brands · 29 sellers

Flapen Score

Quoits against its category

The dotted line is the Toys & Games average. Past it, Quoits is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quoits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quoits 23K times last year and spent an estimated £26K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+146.7%
Conversion, latest week
8.0%
Market size, estimated
£26Ka year
Peak month
May3.9× the quietest month
Top search term
quoits15K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £5.21 to £23.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.96 that is £0 to £1K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£5.21–£23.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #641 within Party Supplies. It carries 418 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
74%
Out of stock, average day
7.7%
Average rank
#641in Party Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
418per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Quoits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

29

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

17%

  • Jaques of London35%
  • JacJoe All Pro19%
  • Jac & Mok12%
  • Woodside7%
  • Traditional Garden Games6%
  • U&C Planet5%
  • Open — no brand owns it (11 brands, 17%)

Demand

Quoits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about Quoits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.14

smaller than the original rings that came with my quoits set

Smaller than standard quoits ring

a lot smaller than expected

Quality-Overall16%−0.10

Poor quality control

not good quality

Quality. Not as good as the picture,cheaply made

Strength12%−0.05

Very flimsy

the rings were so flimsy they werent fit for purpose

A little fragile

Durability8%−0.07

its ended up broken within a day because its not a very sturdy item

damaged after a few uses

the other half fell apart within 1 day

Assembly/Installation5%−0.04

It was difficult to put together

This game took very little time to set up

Love

Fun/Entertainment Experience38%+2.98

Fun game

Good fun

Lots of fun for the whole family

Quality-Overall19%−0.10

Good well made set Im very pleased

Extremely well made product

Excellent product

Value For Money7%+0.38

Good value

Great value for money

Excellent value for money

Ease Of Use4%+0.31

the handles allow for easy portability

Well made and easy to play

Very versatile

Suitable For Indoor3%+0.25

Good for both outdoors and indoors, and for friends and family gathering

Good fun toy for indoors or outdoors

it's great for indoors use as well as outside

Return

0.7% Return rate 48% Fixable by listing

Size-Overall38%▁▇█▄▄▆

smaller than the original rings that came with my quoits set

Smaller than standard quoits ring

a lot smaller than expected

Quality-Overall14%█▁▁▄▂▂

Poor quality control

not good quality

Quality. Not as good as the picture,cheaply made

Defective Material/Parts10%▁▁▄▅█▅

also 3 of the pegs don't screw in properly

Strength5%▁▁█▁▃▅

Very flimsy

the rings were so flimsy they werent fit for purpose

A little fragile

Durability3%▁▁▁▁█▅

its ended up broken within a day because its not a very sturdy item

damaged after a few uses

the other half fell apart within 1 day

FAQ

Common Quoits questions

Answered from the same tracked data.