quoits
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+146.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Great418.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.21–£23.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad£26K£26K/yr · 23K searches
According to Flapen's Amazon United Kingdom niche tracking, quoits is a £26K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
quoits market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£28K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #641
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 87%
- Out of stock
- 7.7%
- Avg brand age
- 53 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
29
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
17%
- Jaques of London35%
- JacJoe All Pro19%
- Jac & Mok12%
- Woodside7%
- Traditional Garden Games6%
- U&C Planet5%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +146.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×
Top quoits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quoits - Original Compact Quoits - Luxury Quoits Set
Jaques of London£23.104.6★928 rev
wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Modern)
JacJoe All Pro£12.874.6★53 rev
Jaques of London Quoits Garden Game | Outdoor Games| 4 Rope Quoit Ring Toss Game | Wooden Quoits Set | Family Lawn Games | Since 1795
Jaques of London£19.684.5★768 rev
Jaques of London Wooden Quoits Garden Game | Outdoor Games for Adults & Kids | 9 Pin Ring Toss Game | Family Lawn Games | Since 1795
Jaques of London£20.474.4★970 rev
Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)
Jac & Mok£18.674.8★39 rev
Newest
by launch date
Set 5 Rings 30cm Family Fun Hoopla Game
Thorness£13.121 rev
Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
Cheerful Children Toys£8.56209 rev
Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)
Jac & Mok£18.6739 rev
TOWO Wooden Quoits Ring Toss Game for Kids and Adults
Toys of Wood Oxford£12.3240 rev
TP Toys Wooden Ring Toss Game FSC Outdoor Fairground Game for Kids Ages 3+ Fun 2-4+ Player Classic Ring Toss Game for Indoor or Outdoor Play
TP£8.4644 rev
Trending
90-day click momentum
Ring Toss Game Wooden Quoits Throwing Tossing Game Set with Carry Bag5 pcs Rope Rings + 10 pcs Plastic Rings)
Jac & Mok£14.464.6★
Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)
Jac & Mok£18.674.8★
Traditional Garden Games Wooden Quoits Ring Toss Game
Traditional Garden Games£11.074.4★
Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
Cheerful Children Toys£8.564.6★
TP Toys Wooden Ring Toss Game FSC Outdoor Fairground Game for Kids Ages 3+ Fun 2-4+ Player Classic Ring Toss Game for Indoor or Outdoor Play
TP£8.464.6★
What buyers say about quoits
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Good well made set Im very pleased”
“Good value”
“the handles allow for easy portability”
“Good for both outdoors and indoors, and for friends and family gathering”
“I really like that they have included a carry bag which makes transporting”
“Theyre very durable”
“Does the job”
“The quoits or rings are a lovely woven rope material and very tough”
“the colours are bright”
What buyers complain about
“smaller than the original rings that came with my quoits set”
“Poor quality control”
“Very flimsy”
“its ended up broken within a day because its not a very sturdy item”
“It was difficult to put together”
“poor value for money”
“Used package”
“While they are as advertised they are a title flimsy”
“Can't comment on sustainability”
“also 3 of the pegs don't screw in properly”
Top return reasons
Common questions
- Is quoits profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +146.7%. Flapen's verdict: Worth a look (63/100).
- How competitive is the quoits niche?
- 17 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in quoits?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for quoits peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 3.9× the quietest.
- What does it cost to enter the quoits niche?
- Listings span £5.21–£23.10; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.