How competitive is the Quoits niche on Amazon United Kingdom?

17 brands and 29 sellers compete in Quoits on Amazon United Kingdom. The top 5 Quoits products take 54% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Quoits?

Quoits buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Quoits niche?

Quoits sells for £13.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.21–£23.10. The average incumbent carries 418 reviews — the moat a new listing must climb.

Quoits

Quoits shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Quoits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quoits is a £26K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.

Quoits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +146.7% over the last 90 days and 8.0% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr2K

Search volume / yr+146.7%23K

Conversion rate8.0%

Avg price£13.96

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers17 · 29

Top-5 product click share54%

Open market22%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 23 products

Top Quoits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Quoits - Original Compact Quoits - Luxury Quoits Set

Price: £23.10
Rating: 4.6/5
Reviews: 928
Age: 15y ago

wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Modern)

Price: £12.87
Rating: 4.6/5
Reviews: 53
Age: 1y ago

Jaques of London Quoits Garden Game | Outdoor Games| 4 Rope Quoit Ring Toss Game | Wooden Quoits Set | Family Lawn Games | Since 1795

Price: £19.68
Rating: 4.5/5
Reviews: 768
Age: 13y ago

Jaques of London Wooden Quoits Garden Game | Outdoor Games for Adults & Kids | 9 Pin Ring Toss Game | Family Lawn Games | Since 1795

Price: £20.47
Rating: 4.4/5
Reviews: 970
Age: 8y ago

Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)

Price: £18.67
Rating: 4.8/5
Reviews: 39
Age: 1y ago

Newest

by launch date

Set 5 Rings 30cm Family Fun Hoopla Game

Price: £13.12
Rating: 1.0/5
Reviews: 1
Age: 9mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)

Price: £8.56
Rating: 4.6/5
Reviews: 209
Age: 11mo ago

Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)

Price: £18.67
Rating: 4.8/5
Reviews: 39
Age: 1y ago

TOWO Wooden Quoits Ring Toss Game for Kids and Adults

Price: £12.32
Rating: 4.1/5
Reviews: 40
Age: 1y ago

TP Toys Wooden Ring Toss Game FSC Outdoor Fairground Game for Kids Ages 3+ Fun 2-4+ Player Classic Ring Toss Game for Indoor or Outdoor Play

Price: £8.46
Rating: 4.6/5
Reviews: 44
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

17%

Jaques of London35%
JacJoe All Pro19%
Jac & Mok12%
Woodside7%
Traditional Garden Games6%
U&C Planet5%
Open — no brand owns it (11 brands, 17%)

Quoits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR8.0%Products23Brands17Top 5 Brands78%OOS Rate7.7%Rating4.2★Reviews418Avg BSR#641

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×

What reviews say buyers love and hate about Quoits

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Fun/Entertainment Experience38%

“Fun game”

Quality-Overall19%

“Good well made set Im very pleased”

Value For Money7%

“Good value”

Ease Of Use4%

“the handles allow for easy portability”

Suitable For Indoor3%

“Good for both outdoors and indoors, and for friends and family gathering”

What buyers complain about

76% of reviews

Size-Overall17%

“smaller than the original rings that came with my quoits set”

Quality-Overall16%

“Poor quality control”

Strength12%

“Very flimsy”

Durability8%

“its ended up broken within a day because its not a very sturdy item”

Assembly/Installation5%

“It was difficult to put together”

Quoits return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

38%

2Quality-Overall

14%

3Defective Material/Parts

10%

4Strength

5Durability

Common Quoits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quoits 63/100 on Amazon United Kingdom — Worth a look. The niche generates £26K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +146.7% over the last 90 days.