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Queen of Hearts Costume

soft demand (-71.9% this quarter) — Queen of Hearts Costume doesn't clear our bar today.

Flapen Score

37
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Market size 15Growth 0Conversion 17Competition 44Returns 21Price range 51Avg price 76Brand share 60Review moat 87Quality gap 73
This niche Category average

Is Queen of Hearts Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Queen of Hearts Costume is a £59K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 37/100.

Queen of Hearts Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.9% over the last 90 days and 1.4% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K
Search volume / yr-71.9%283K
Conversion rate1.4%
Avg price£15.33

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 34
Top-5 product click share59%
Open market31%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement58%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews267

Top Queen of Hearts Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

  • Smiffys29%
  • The Dragons Den13%
  • amscan12%
  • Oerphh8%
  • Kavoc7%
  • Wicked Costumes7%

Queen of Hearts Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume283KCVR1.4%Products19Brands13Top 5 Brands69%OOS Rate24.6%Rating4.3★Reviews267Avg BSR#1,441
35K25KSpike '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.8×

Top Queen of Hearts Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • queen of hearts costume women123K/yr
  • queen of hearts51K/yr
  • queen of hearts costume64K/yr
  • queen of hearts accessories38K/yr
  • queens of hearts costume7K/yr

What reviews say buyers love and hate about Queen of Hearts Costume

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall22%

high-quality set that definitely makes you the centre of attention

Size-Overall19%

Good fit

Add-Ons/Attachments12%

The best accessory pack I've bought

Advertised Vs Actual Product10%

As described

Material Quality7%

The material is light

What buyers complain about

100% of reviews
Value For Money28%

Waste of money

Quality-Overall28%

Its also terrible quality

Color22%

Not the right colour

Advertised Vs Actual Product11%

Nothing like the picture

Size-Overall11%

doesn't even fit an eight year old

Queen of Hearts Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

6.1%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Quality-Overall
8%
3Material Quality
4%
4Advertised Vs Actual Product
3%
5Wig/Artificial Hair Quality
2%

Common Queen of Hearts Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Queen of Hearts Costume 37/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -71.9% over the last 90 days.
Search demand for Queen of Hearts Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 18.8× the quietest.