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Queen of Hearts Costume

Fail

Demand is soft, at -71.9% this quarter, so Queen of Hearts Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£59K/yr283K searches / yr
90-day growth
-71.9%search demand this quarter
Competition
59%top-5 click share · 13 brands · 34 sellers

Flapen Score

Queen of Hearts Costume against its category

The dotted line is the Toys & Games average. Past it, Queen of Hearts Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen of Hearts Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Queen of Hearts Costume 283K times last year and spent an estimated £59K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-71.9%
Conversion, latest week
1.4%
Market size, estimated
£59Ka year
Peak month
October18.8× the quietest month
Top search term
queen of hearts costume women123K searches a year

02 · Price

A sale here is worth £15.33.

Listings sell for £15.33 on average, from £4.66 to £25.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.33 that is £0 to £2K a year per listing.

Average price
£15.33inside the $15 to $100 sweet spot
Price range
£4.66–£25.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,441 within Dress-Up Accessories. It carries 267 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
24.6%
Average rank
#1,441in Dress-Up Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Queen of Hearts Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

  • Smiffys29%
  • The Dragons Den13%
  • amscan12%
  • Oerphh8%
  • Kavoc7%
  • Wicked Costumes7%

Demand

Queen of Hearts Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.8×

Search terms

Top Queen of Hearts Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen of hearts costume women123K/yr
  • queen of hearts51K/yr
  • queen of hearts costume64K/yr
  • queen of hearts accessories38K/yr
  • queens of hearts costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Queen of Hearts Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.20

Waste of money

A waste of money

Quality-Overall28%+0.46

Its also terrible quality

The rest was poor quality, quite small and generally not great

there is a minimum level of quality expected

Color22%−0.16

Not the right colour

Wig is not even red, it's orange

Advertised Vs Actual Product11%−0.22

Nothing like the picture

Size-Overall11%+0.52

doesn't even fit an eight year old

Love

Quality-Overall22%+0.46

high-quality set that definitely makes you the centre of attention

Good quality

Good quality, very happy

Size-Overall19%+0.52

Good fit

Size was true to the measurements supplied

The one-size fit is quite generous

Add-Ons/Attachments12%+1.61

The best accessory pack I've bought

Great interpretation, many accessories that complete the whole appearance

Advertised Vs Actual Product10%−0.22

As described

Material Quality7%−0.02

The material is light

Material ok, ok length

Return

6.1% Return rate 81% Fixable by listing

Size-Overall71%▅▇█▇▄█

doesn't even fit an eight year old

Quality-Overall8%▁▂▃▁█▄

Its also terrible quality

The rest was poor quality, quite small and generally not great

there is a minimum level of quality expected

Material Quality4%▁▁▄▁█▆
Advertised Vs Actual Product3%▁▁█▁▁▁

Nothing like the picture

Wig/Artificial Hair Quality2%▁▁▂▁▁█

FAQ

Common Queen of Hearts Costume questions

Answered from the same tracked data.