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Queen of Hearts Costume

Fail

Demand is soft, at -71.9% this quarter, so Queen of Hearts Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£59K/yr283K searches / yr
90-day growth
-71.9%search demand this quarter
Competition
59%top-5 click share · 13 brands · 34 sellers

Flapen Score

Queen of Hearts Costume against its category

The dotted line is the Toys & Games average. Past it, Queen of Hearts Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen of Hearts Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Queen of Hearts Costume 283K times last year and spent an estimated £59K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-71.9%
Conversion, latest week
1.4%
Market size, estimated
£59Ka year
Peak month
October18.8× the quietest month
Top search term
queen of hearts costume women123K searches a year

02 · Price

A sale here is worth £15.33.

Listings sell for £15.33 on average, from £4.66 to £25.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.33 that is £0 to £2K a year per listing.

Average price
£15.33inside the $15 to $100 sweet spot
Price range
£4.66–£25.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,441 within Dress-Up Accessories. It carries 267 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
24.6%
Average rank
#1,441in Dress-Up Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Queen of Hearts Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

34

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

24%

  • Smiffys29%
  • The Dragons Den13%
  • amscan12%
  • Oerphh8%
  • Kavoc7%
  • Wicked Costumes7%

Demand

Queen of Hearts Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.8×

Search terms

Top Queen of Hearts Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • queen of hearts costume women123K/yr
  • queen of hearts51K/yr
  • queen of hearts costume64K/yr
  • queen of hearts accessories38K/yr
  • queens of hearts costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Queen of Hearts Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Value For Money”
6.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Queen of Hearts Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data